Mitos e imaginarios migratorios en la recepción de la televisión en Marruecos

The analysis of the discourses of Moroccan candidates to migrate regarding the images offered by Western television shows a mythical imaginary of life opportunities in the North. Fieldwork1 done in Morocco during two years tried to gather varied information from 204 informers from cities as well as rural areas. The results were analyzed with the help of Atlas.ti, a qualitative software which allows for the creation of mental maps of the opinions and discourses of interviewees. In the process preceding the decision to migrate, candidates try to confirm the images seen on TV through social conversations and the experience of others, in a climate of collective euphoria. Moroccan migrants then move towards an imaginary and idealized place. The idea of mobility is systematically linked to the Western world and to quality of life, social capital and consumption all of which become mythical elements in a reaction to what are seen as poor expectations offered by life in Morocco.El análisis de los discursos de los candidatos a la migración de Marruecos en relación a las imágenes ofrecidas por las televisiones occidentales muestra un imaginario mítico de las posibilidades de vida en los países del Norte. El trabajo de campo, realizado en Marruecos durante dos años, trató de recoger la información más variada, reuniendo un total de 204 informantes tanto en ciudades como en zonas rurales del país. Los resultados se analizaron con el apoyo del software cualitativo Atlas.ti, que permite trazar mapas mentales de las opiniones y discursos de los entrevistados. En el proceso previo a la decisión de migrar, los candidatos tratan de confirmar las imágenes vistas en las televisiones a través de las conversaciones sociales y de la experiencia de otros, en un clima de euforia colectiva. Los migrantes marroquíes se dirigen a un lugar imaginario e idealizado. La idea de movilidad se relaciona sistemáticamente con Occidente, y está asociada a la calidad de vida, el capital social y al consumo, cuestiones que se mitifican ante las reducidas expectativas que entienden que les ofrece la vida en Marruecos.175-19

A multidisciplinary understanding of news: Comparing elite press framing of 9/11 in the US, Italy, France and Pakistan

Political Communications, International Communications, News Sociology, all claim to offer an explanation for what shapes the news, but provide extremely different, if not contradictory suggestions. Political communications almost takes for granted the fact that official actors have a major role in shaping news stories at the national level. International Communications points at several possibilities: structural economic imbalances lead to unidirectional news flows from rich countries towards poor countries; globalization causes news to become homogenised on a worldwide scale; news is geared to the tastes of local audiences by national news producers. News sociology, instead, argues that the news product of each media organization is the unique output of patterns of social interactions among media professionals. An international comparative study of the elite press framing of 9/11 in the US, Italy, France, and Pakistan reveals the limits of these approaches: none of them alone is able to explain the patterns of news contents that were detected in the empirical investigation.The analysis suggests that the content of press coverage in the newspapers under analysis is more effectively explained in terms of selection of newsworthy sources, guided by national interest, journalistic culture, and editorial policy. The study points to the benefit of adopting international comparative research designs and fundamentally argues that, if we want to explain news in the information age, we need to approach its study in a multidisciplinary perspective

Intellectuals and cultural policies

No abstract available

Assessment of Impact of Global Business Environment on International Tourism Brands

In the article the concept of modern International tourism is considered. The certain estimation of influence of global factors of business-environment on the process of forming of International tourist brand of countries is presented. A role and place of sign measures is described in the sphere of tourism of International level in forming of International tourist brand of country. The distribution of the most influential factors in the groups of levels of perception of International tourist brand is conducted. The aim of research is theoretical principles and methodical approaches of forming of International tourist brand in the system of International tourism. Methodological basis of research is approach of the systems to the analysis of economic processes and phenomena in an International environment. The purpose of the work consists in a scientific grounding of teoretical and methodological principles of forming and keeping of International tourist brand of countries in the system of International tourism. Globalization, social and cultural identity at the level of separate tourist brand of a country and at the world level must dialectically co-operate and provide to tourists both the market of countries and objects interesting for a visit and market of tourist services of the world level, usually at the level of quality for any civilized tourist. However the factor of maintainance of originality as the main condition of authentication of International tourist brand of concrete country, maintainance of tourist attractiveness of this country must prevail, that conditions the essence of tourism as the method of cognition of different and usual culture, method of receipt of the new impressions. Only thus forming of International tourist brand of country becomes the mean of stimulation of demand on tourist services in a country

Private philanthropy or policy transfer? The transnational norms of the Open Society Institute

The Open Society Institute (OSI) is a private operating and grant-making foundation that serves as the hub of the Soros Foundations Network, a group of autonomous national foundations around the world. OSI is a mechanism for the international diffusion of expertise and ‘best practices’ to post-communist countries and other democratising nations. Focusing on the ‘soft’ ideational and normative policy transfer, the article highlights the engagement in governance that comes with OSI transnational policy partnerships

The Current Standing and Future Prospects of ARTS and Culture in Ethiopia

This research article explores the current state of affairs of arts and culture sector in Ethiopia. An in-depth analysis of various dimensions of art and culture highlights where the country is presently lacking in governance and socio-economic progress in the sector. A qualitative research was carried out to collect primary data. 52 respondents were chosen to be interviewed from Bahir Dar University by the method of quota sampling and the results were analyzed. Secondary data was also analyzed through academic literature from universities in Ethiopia, reports from government and development organizations. Survey results and existing academic literature have guided to single out major hindrances to this sector. In this research it can be confirmed, that the arts and culture sector needs a major intervention in terms of governance and marketing. This research gives out a very structural strategy, based on cultural governance, cultural economics and strategies of new business development as it pillars to support the prosperity of this sector in Ethiopia. The existing academic research provides data on different arts and culture and problems which are specific to a particular region of the country. Whereas this article goes a step further in enforcing the ordinance of cultural governance to the responsible government bodies both locally and nationally and simultaneously highlights how economic progress can be achieved through this sector. Cultural governance as a directive has never been implemented in transition economies and this article will serve as a directive for the future. This article shall be very beneficial for further research in this sector and structuring the work of government bodies, stake holders and the people involved in the sector within Ethiopia

Preserving Communication Context. Virtual workspace and interpersonal space in Japanese CSCW.

The past decade has seen the development of a perspective\ud holding that technology is socially constructed (Mackenzie and Wacjman, 1985; Bijker, Hughes and Pinch, 1987; Bijker and Law, 1992). This paper examines the social construction of one group of technologies, systems for computer supported cooperative work (CSCW). It describes the design of CSCW in Japan, with particular attention to the influence of culture on the design process. Two case studies are presented to illustrate the argument that culture is an important factor in technology design, despite commonly held assumptions about the neutrality and objectivity of science and technology. The paper further argues that, by looking at\ud CSCW systems as texts which reflect the context of their production and the society from which they come, we may be better able to understand the transformations that operate when these texts are “read” in the contexts of their implementation

International sport marketing : practical and future research implications

Purpose &ndash; Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football Cup, there seems to be a lack of integration between the sports marketing and international business disciplines both from a practical and also academic standpoint. This paper aims to discuss international sport marketing and why it is an important attribute of business-to-business marketing. Design/methodology/approach &ndash; The aim of the paper is to provide practical implications and research avenues for those seeking to further investigate international sport marketing as a unique area of academic research. The introduction to the paper focuses on the importance of sport to the global economy and how entrepreneurship is ingrained in many sport businesses and organizations. Next, different areas of international business management that relate to entrepreneurial sport marketing ventures are discussed in terms of future research directions and practical implications. These include how entrepreneurial sport ventures affect internationalization, branding, corporate social responsibility, tourism, regional development, marketing and action sports.Findings &ndash; The paper concludes by finding that there are numerous research avenues for future research on international sport marketing that combine different areas of marketing together with the sport marketing and international business literature. In addition, there is enormous potential for linking the sports marketing and international business literature through focusing on entrepreneurial sport ventures that occur worldwide.Research limitations/implications &ndash; The authors demonstrate the need to take an international perspective of sports marketing and business-to-business relationships.Practical implications &ndash; The paper discusses how and why sport firms interact in the international marketplace and how future competition will benefit from more sport-based business-to-business partnerships.Originality/value &ndash; The paper examines the important area of international sports marketing and how businesses that are both profit and non-profit orientated collaborate. The paper explores the concept of international sports marketing, and discusses the practical and future research implications of this exciting new field of marketing research.<br /