What Interactive Web Features are Most Used

The use of interactive features in websites has become common place on the internet. People use these tools to help navigate and understand the content related to that website. However, due the large variety of websites it can be tricky to understand what features are best to utilize based on the topic of your site. This paper seeks to address this issue by researching how users interact and utilized different features on different websites. Research is gathered via scholarly articles and direct data gathered from volunteers. This data shows users tend to favor more interactive tools to help with navigation, but this can vary depending on different situations

Measuring Readers Flow State with a High Medium Interactivity Online News Story

The rapid maturation of the Internet has enabled journalists and news media companies to push the boundaries of traditional journalistic narrative by utilizing the techniques of literary journalism to integrate pictures, audio, video and other multimedia elements into interactive and immersive multimedia rich stories. These immersive stories, while aesthetically stunning, are neither easy nor cheap to create. This study uses expectation confirmation theory and the theory of flow, with uses and gratifications as an umbrella theory to examine whether individuals who read interactive stories experience higher levels of media disorientation than readers of stories presented in a traditional online story format. The study results demonstrated that medium interactivity of an online news story does not impact a participant\u27s state of flow

Citizen Journalism and Hyperlocal Media: Building Your Brand

A strong brand drives revenue, especially in local markets. As it has been documented, a strong brand needs credibility and trust to be conveyed to the consumer. The purpose of the following workshop design is to provide the ethical, journalistic, packaging, writing, technical, and other brand-impacting skills to potential media contributors, and also to provide the basic understanding of how to market and cobrand content with other media outlets

Assessing determinants of customer loyalty in an online news service context

News consumption has become a central aspect of everyday life in modern societies and in recent years online news websites have become an increasingly popular source. This thesis examines online news consumption and customer loyalty to online news websites. Using the underlying theoretical perspective developed from the debate between social constructionist and technical determinist stances in technology acceptance and usage, this thesis examines the application of domestication theory to online news service consumption and loyalty. Based on loyalty literature and the conjecture from Oliver (1999) that customers can be enveloped in a community of loyalty which will aid and direct their (purchase) decisions, this thesis additionally looks into the role of an online news site’s community in fostering loyalty. A research model to test the effect of online community participation on the previously empirically supported link between perceived value and loyalty was created. Constructs to support the community variable were derived from literature and refined through exploratory research and are introduced in this thesis. Furthermore, measures for domestication stages were derived from the literature and further developed through exploratory research with online news site users and are also introduced in this research. This research examines the use of domestication theory in understanding news service consumption and adds to the growing body of domestication literature as well as adding to the emerging literature on, and increasing the understanding of acceptance and usage of online news services. The study helps to close a gap in the literature by employing a perceived value – community – loyalty model to identify which perceived value components have an influence on user loyalty to online news services. The loyalty enhancing value of an online community was also tested and supported in a news site context

Case Study Shows Disconnect on Civic Journalism's Role

This in-depth case study examines attempts to transform a traditional newsroom to one oriented around civic journalism principles, offering a unique look at the resistance toward those principles even in a digital environment that facilitates new audience relationships. Civic journalism emphasizes understanding and addressing community concerns from a citizen perspective. This study finds that journalists still struggle to integrate citizens’ contributions into newsroom practice in meaningful ways

INTERACTIVE TO ME – INTERACTIVE TO YOU?

Previous research has indicated that although online interactive features are not used by the visitors of different web sites, such features can be appreciated by the same visitors. This paper examines the use and appreciation of interactive features by visitors on Swedish newspaper web sites. By means of an online survey (1343 respondents) focusing on different traits and habits of the online news media audience, the study presents a typology of newspaper web site visitor personas, characterized by the different ways they use and appreciate interactive features in the online news media context. Although certain personas tend to make extensive use of the features studied, the overall results of the survey points towards rather low levels of both use and appreciation. As such, newspaper web site visitors might be characterized as “slow learners”, taking their time to adapt to the interactive capabilities offered by the online news media

The tensions between news content providers and distribution platforms?

With the rise of social media as a major news sources for many readers, news publishers are now extensively using social media platforms in the hope of reaching more readers and creating much needed revenue. However, readers’ online engagement is dropping and the digital revenue are mainly received by big technological companies like Facebook. Therefore, the dissertation attempts to answer the following questions: First, to what degree does the social network of Facebook influence news engagement? Second, what factors engage readers, in terms of news perceived attributes and social networks? Third, to what extent does engagement enhance brand awareness and further readers’ brand loyalty, the credibility of newspapers, perceived news satisfaction and perceived quality of news? Combining the idea of business model and uses and gratifications theory, the dissertation proposed a theoretical framework to examine how news perceived attributes and social networks affect news engagement through social media and hence influence brand awareness, loyalty, the credibility of newspapers, perceived news satisfaction and perceived quality of news based on this framework. An online panel survey was conducted. The sample of this study included adults who reside in the United States and are older than 18. The sample size of this study is 588. The results showed that news engagement, where news that attracts and holds readers’ attention, on Facebook, increases the brand loyalty of newspapers and Facebook. Brand wise both Facebook and newspapers benefit when news is distributed through Facebook. The study challenges popular beliefs about the influence of Facebook on the business of journalism and shows that Facebook and newspapers are mutually beneficial in helping build the brand loyalty of both. It also shows that tie strength and not homophily encourages the sharing of news on Facebook. While these results may seem optimistic, the study further suggests that leveraging Facebook as a news distribution platform to engage audiences should be treated more cautiously.Informatio

CHORUS Deliverable 2.1: State of the Art on Multimedia Search Engines

Based on the information provided by European projects and national initiatives related to multimedia search as well as domains experts that participated in the CHORUS Think-thanks and workshops, this document reports on the state of the art related to multimedia content search from, a technical, and socio-economic perspective. The technical perspective includes an up to date view on content based indexing and retrieval technologies, multimedia search in the context of mobile devices and peer-to-peer networks, and an overview of current evaluation and benchmark inititiatives to measure the performance of multimedia search engines. From a socio-economic perspective we inventorize the impact and legal consequences of these technical advances and point out future directions of research