Poorer European Countries are Less Concerned about Biotechnology than Richer Countries

The author examines the relationship between GNP, media coverage, and public perceptions of the utility, risk, and acceptability of medical and food-related applications of biotechnology

Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project

The FoodRisC project is funded under the Seventh Framework Programme (CORDIS FP7) of the European Commission; Grant agreement no.: 245124. Copyright @ 2011 Barnett et al.BACKGROUND: European consumers are faced with a myriad of food related risk and benefit information and it is regularly left up to the consumer to interpret these, often conflicting, pieces of information as a coherent message. This conflict is especially apparent in times of food crises and can have major public health implications. Scientific results and risk assessments cannot always be easily communicated into simple guidelines and advice that non-scientists like the public or the media can easily understand especially when there is conflicting, uncertain or complex information about a particular food or aspects thereof. The need for improved strategies and tools for communication about food risks and benefits is therefore paramount. The FoodRisC project ("Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies") aims to address this issue. The FoodRisC project will examine consumer perceptions and investigate how people acquire and use information in food domains in order to develop targeted strategies for food communication across Europe.METHODS/DESIGN: This project consists of 6 research work packages which, using qualitative and quantitative methodologies, are focused on development of a framework for investigating food risk/benefit issues across Europe, exploration of the role of new and traditional media in food communication and testing of the framework in order to develop evidence based communication strategies and tools. The main outcome of the FoodRisC project will be a toolkit to enable coherent communication of food risk/benefit messages in Europe. The toolkit will integrate theoretical models and new measurement paradigms as well as building on social marketing approaches around consumer segmentation. Use of the toolkit and guides will assist policy makers, food authorities and other end users in developing common approaches to communicating coherent messages to consumers in Europe.DISCUSSION: The FoodRisC project offers a unique approach to the investigation of food risk/benefit communication. The effective spread of food risk/benefit information will assist initiatives aimed at reducing the burden of food-related illness and disease, reducing the economic impact of food crises and ensuring that confidence in safe and nutritious food is fostered and maintained in Europe.This article is available through the Brunel Open Access Publishing Fund

Media Analysis on Volatile Markets’ Dynamics and Adaptive Behavior for the Agri-Food System

The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in which supply chain actors perceive market volatility has only rarely been analyzed. This paper seeks to close this research gap by presenting empirical findings about how the volatility of agricultural markets is perceived, how increasing market volatilities are being explained, and what adaptations to the volatile external environments are being suggested. Based on a large-scale media analysis, we have identified perceptions, which vary greatly over time, especially with regard to the perception of the threats and opportunities volatility creates for farms and firms and the most frequently identified reasons for volatile pricesagriculture, media analysis, public discourse, shared assumptions, volatility, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Food Security and Poverty, Production Economics, Research Methods/ Statistical Methods, Risk and Uncertainty,

Public Perceptions of the Dioxin Crisis in Irish Pork

In early December 2008, a global recall of Irish pork was initiated as a result of a subset of the national pork output being contaminated with dioxin. In this study, members of a panel from an internet-based longitudinal monitor of public opinion on food and health, was used to assess public perceptions about the dioxin incident in late December. A larger proportion of respondents reported that that there was a 'very high' health risk from pork (8.6 %) than any other food of animal origin. The risk posed to human health from dioxins was considered to be relatively high compared to a broad range of potential food and non-food risks. The majority of respondents (70.5 %) accepted that the way in which the authorities managed the crisis was 'adequate' or 'very efficient'. These findings should be considered in light of the following facts: the European Food Safety Authority and the Irish authorities announced that there was no risk to human health from the dioxins in pork, there was extensive media attention about the dioxin incident, and the Irish Government had to introduce a 200 million euro compensation package for the Irish pork industry which was funded by the Irish taxpayer.food risk, dioxins, consumer risk perception

Analysis of media agenda-setting effect on consumer confidence in the safety of the U.S. food system across consumer segments

Recent food recalls and food scares in the United States have increased consumers’ risk perceptions about food borne illness and decreased their confidence in the safety of the U.S. food supply. Results from a continuous tracking of consumer confidence and media coverage of food safety events over a 67 week period between May 2008 and August 2009 are reported in the study. Factor analysis is performed on consumer characteristic statements to identify seven factors. Factor scores for these seven factors are used as inputs in a consumer segmentation procedure. A two step segmentation approach, hierarchical cluster analysis followed by partition cluster analysis is used to create eight consumer segments. An ordered probit model is used to test the hypothesis that media coverage of food safety events affects consumer confidence in the safety of the U.S. food system. The results show that media coverage significantly and negatively affects consumer confidence in the safety of nation’s food supply during the sample period. The results also indicate that the effect of media coverage is different for each consumer segment identified in the study. Socioeconomic and demographic factors such as geographic region, media source, household size, age, ethnicity, education, and gender also had significant affects on consumer confidence in the safety of United States food supply. Another finding of study is that media effect varies depending on the media source used by respondents. Television has a negative effect on consumer confidence in the safety of the U.S. food system, while internet and newspapers have a positive effect on consumer confidence in the safety of the U.S. food system relative to the television. The findings of this study are important and helpful for government agencies and private companies to understand the magnitude of consumer response to mass media, and for adjusting their response to food safety incidents and determining the economic downturn in the sale of their products and for how long into the future. The consumer segments developed in the study can be used for integrating better risk communication strategies directed toward a specific consumer segment

Food safety risk perceptions and mitigation techniques in the dumpster diving community in Sweden

An online questionnaire was used to investigate behaviors and habits relating to food retrieval by Swedish dumpster divers. Respondents were also asked to share information on their background, reasons for engaging in dumpster diving, and perceptions of potential bacterial hazards associated with the consumption of dis-carded foods. The questionnaire was mainly distributed to Swedish social media groups focusing on dumpster diving, and a total of 92 responses were received. The most common reason given for engaging in dumpster diving was to reduce food waste and associated negative environmental impacts (60%, n = 55). Many of the respondents (65%) had completed university education, and around three-quarters (73%) had some form of employment or were enrolled in studies. Half the respondents (52%, n = 48) perceived a risk of falling ill after consuming food obtained through dumpster diving, but very few (2%) reported they had been made ill by food they had picked up from dumpsters. Around one-fifth (22%) of the respondents did not know of any bac-teria that could cause foodborne infections or food poisoning. Salmonella was mentioned by 35% of the respon-dents, while Listeria was mentioned by 18%. The respondents reported employing various techniques to reduce the risk of encountering harmful microbiological agents, for example, rinsing their food retrievals or discarding food that appeared spoiled. These are novel findings on dumpster divers' perceptions of perceived health risks and the strategies they use to mitigate such risks with food obtained through dumpster diving

Risk Mitigating Strategies in the Food Supply Chain

Food safety events in the recent past have generated significant media attention and resulted in increased concerns over the food on the plate. A recent study (Degeneffe et al., 2007) on consumer perceptions of bio-terrorism and food safety risks shows increasing concern over food safety and corresponding decreasing confidence in security of the U.S. food supply. While there are some mandated safety and security practices for the firms in the food supply chain the economic incentives for the firms to actively address food safety throughout the supply chain are less clear. Security practices often require significant investments in both within the firm and across the supply chain but do not show tangible returns. Also, higher investments in securing the firms’ processes and products do not necessarily make the food products more safe if the supply chain partners exhibit higher risks. However, a risk that is realized can potentially bankrupt the firm. Some high-profile cases of food safety outbreaks have had substantial economic consequences such as, lost sales, recall and compensation costs, damaged goodwill and hence impact on future markets. Such incidents can lead the firms out of business and the impact is not contained just at the firm level but also felt throughout the food supply chain. The issues of economic incentives and disincentives for risk mitigation strategies and investments, in a highly vulnerable area such as food sector, are an emerging area of concern both in private and public sector management as well as academic research. The research questions of interest that this paper addresses are: How much should the firm invest to address the security and safety risks that it faces? The optimum investment levels, among other things, are a function of the probabilities of contamination levels exceeding the maximum acceptable standards set. We consider a specification for the contamination levels follow gamma distribution as it exhibits the fat tail property which suggests that extreme events are more likely than predicted by the normal Gaussian form. Previous work by Mohtadi and Murshid(2007) has highlighted the fat-tail nature of extreme events for chemical, biological and radionuclear (CBRn) attacks, which are of intentional nature. However, for food safety risks of unintentional nature the fat-tail nature of the distribution though suggested, is not yet established in literature. The present model leaves less scope for analytical solutions but lends itself to numerical methods, which we employ to examine the firm strategies. Our preliminary model and its analysis suggest that infact for very low levels of risk exposure no investment in security is required! However, as the standards loosen and risk increases the optimum amount of investments also increase. Though the result here are intuitively consistent, they are largely dependent on the parametric specification of the model and their sensitivity to the parameter values is yet to be tested.Agribusiness, Risk and Uncertainty, L100, L800,

Who do UK consumers trust for information about nanotechnology?

This paper investigates UK consumers’ trust in sixteen information sources, from government institutions to food handlers and media, to provide accurate information about the use of nanotechnology in food production and packaging. We elicit the perceived trust using a well-known choice-based stated preference technique, namely best-worst scaling. The results from the analysis of a scale-adjusted latent class model show considerable heterogeneity in consumers’ perceptions of trust and choice variability. The findings from this study provide insights into the development of best practices and policies in risk communication and management for novel foods produced by nanotechnologies. More specifically, they highlight how targeted approaches can be used by policymakers responsible for disseminating information relating to novel technologies

Examining Consumers\u27 Trust in the Food Supply Chain

Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% of the variance in the dependent variable at most. Direct engagement in agriculture was a positive predictor in trust across all four areas, and use of social media was a negative predictor for trust. Income and gender were also found to be predictors of trust in production agriculture, food processing, food retail, and food safety regulation. The findings from this study can be used to guide future communication to increase the level of trust in the food supply chain, which would also increase consumers’ purchasing intent