Exploring the role of professional associations in collective learning in London and New York's advertising and law professional service firm clusters.

The value of regional economies for collective learning has been reported by numerous scholars. However often work has been criticised for lacking analytical clarity and failing to explore the architectures of collective learning and the role of the knowledge produced in making firms in a cluster economy successful. This paper engages with these problematics and investigates how collective learning is facilitated in the advertising and law professional service firm clusters in London and New York. It explores the role of professional associations and investigates how they mediate a collective learning process in each city. It argues that professional associations seed urban communities of practice that emerge outside of the formal activities of professional associations. In these communities individual with shared interests in advertising and law learn from one-another and are therefore able to adapt and evolve one-another approaches to common industry challenges. The paper suggests this is another form of the variation Marshall highlighted in relation to cluster-based collective learning. The paper also shows how the collective learning process is affected by the presence, absence and strength of an institutional thickness. It is therefore argued that a richer understanding of institutional affects is needed in relation to CL

Target Groups, Competitors and Organization of FDI Promotion in Central-Eastern European Regions

Since the beginning of systemic change growing flows of foreign direct investments (FDI) have been perceived as an important source of capital, technology and employment for restructuring regional economies of Central-Eastern Europe (CEE). FDI inflows stimulate competition between nations and, what remains unpopular to recognize, regions within individual country. Increasing contest for lucrative FDI projects requires regional authorities to actively compete and promote their areas. Yet still there is a deficiency of systematic cross-national studies identifying good practice and assisting policy-making. Regional promotion practices established by the post-industrial cities of the western economies require adjustments to Central-Eastern European Countries (CEEC) reality, however the level of importance assigned by the regional authorities to this still somewhat new policy tool vary across the countries. Using the data collected in census of Czech, Polish and Slovak regional authorities this contribution explores the nature of CEE regional promotion and identifies some emergent approaches

Real Urban Images: Policy and Culture in Northern Britain

This paper explores recent attempts to re-imagine and re-brand northern British cities through processes of economic and (mainly) cultural regeneration. It analyses the creation of new contemporary urban images and presentations and compares these with the economic, social and cultural life experiences of people living in the areas. It examines the process of recharacterising former industrial conurbations as being at the cutting edge of contemporary, postmodern culture. A range of features is identified here within similar political, economic and policy contexts: deindustrialisation and regeneration driven by local business and political elites; emphasis on culture as spectacle to the exclusion of other cultural configurations; reliance on tourism and advertising, hyper consumption and leisure as determining aspects of the local economy; and the reorganisation of city population

Chasing Sustainability on the Net : International research on 69 journalistic pure players and their business models

This report outlines how online-based journalistic startups have created their economical locker in the evolving media ecology. The research introduces the ways that startups have found sustainability in the markets of ten countries. The work is based on 69 case studies from Europe, USA and Japan. The case analysis shows that business models can be divided into two groups. The storytelling-oriented business models are still prevalent in our findings. These are the online journalistic outlets that produce original content – news and stories for audiences. But the other group, service-oriented business models, seems to be growing. This group consists of sites that don’t try to monetize the journalistic content as such but rather focus on carving out new functionality. The project was able to identify several revenue sources: advertising, paying for content, affiliate marketing, donations, selling data or services, organizing events, freelancing and training or selling merchandise. Where it was hard to evidence entirely new revenue sources, it was however possible to find new ways in which revenue sources have been combined or reconfigured. The report also offers practical advice for those who are planning to start their own journalistic site

Shifting new media: from content to consultancy, from heterarchy to hierarchy

This is a detailed case history of one of London’s iconic new media companies, AMX Studios. Some of the changes in this firm, we assume, are not untypical for other firms in this sector. Particularly we want to draw attention to two transformations. The first change in AMX and in London’s new media industry more generally refers to the field of industrial relations. What can be observed is a shift from a rather heterarchical towards a more hierarchical organized new media industry, a shift from short-term project networks to long-term client dependency. The second change refers to new media products and services. We want to argue for a shift from cool content production towards consultancy and interactive communications solutions

Co-opetition of TV broadcasters in online video markets : a winning strategy?

This article focuses on TV broadcasters adopting co-opetition strategies for launching online video services. It is claimed that the emergence of online video platforms like YouTube and Netflix is driving TV broadcasters to collaborate with their closest competitors to reduce costs and reach the necessary scale in the global marketplace. The article sheds light on online video platforms that were developed following a co-opetition strategy (Hulu and YouView). The establishment of joint ventures in online video, however, has been scrutinised by competition authorities which fear that collaboration between close competitors lessens rivalry and reduces consumer choice. Therefore, several co-opetition projects (among others BBC’s Kangaroo and Germany’s Gold) have been prohibited by competition authorities

A Report on the Design Sub-Sector in London

Housed in the School of Creative Enterprise at the London College of Communication (University of the Arts), the Creative Industries Observatory (CIO) is a leading contributor to academic research and analysis within the creative industries, and a source of information for the increasingly influential group of sub-sectors that characterise the modern knowledge economy. The CIO was set up in conjunction with ‘Creative Capital World City’ (CCWC) – a project funded by the Higher Education Innovation Fund (HEIF) aimed at supporting the creative industries in key world markets, including THE UK, India and China. The CIO is an international and multi-disciplinary team with a range of expertise and experience across academic disciplines and industry sub-sectors. We focus on strategic, structural and definitional issues relevant to the creative industries. This report is one in a series designed to give policy makers, business leaders, practitioners and researchers a comprehensive overview and in-depth analysis of the core activities and key characteristics across thirteen creative sub-sectors in developed and emerging global cities. The report is designed to allow you to identify information that is relevant to your needs quickly and effectively, as well as cross-reference between topics and creative sub-sectors. CIO reports are designed to provide a snapshot of each sub-sector in each city. This report focuses on the design sub-sector in London