Diasporic and Local Mainstream Media as a Tool for Intercultural Integration? The Case of Latin American Communities in Italy

In Italy, communication research on the impact of media on immigrants’ integration dynamics has up until now privileged the sphere of national mainstream media. This paper takes into consideration the role of diasporic media as complimentary to perspective, by exploring the disposition of the two media fields towards the promotion of intercultural dialogue. In an attempt to assess whether there is in fact an intercultural media integration process occurring in both mainstream and Latin-America diasporic media players in Italy, this paper focuses on gathering evidence from the media pertaining to the society in general and from those created by and for immigrant communities. This evaluation aims to establish the degree to which majority and minorities take an interest in each other as well as the story telling they deploy or one another. Interculturalism and intercultural media integration are the main theoretical frameworks used to understand how intercultural dialogue is operationalized at the media level. Preliminary findings suggest a local mainstream media scene out of step with the de facto multicultural society, whereas only in some cases do Latin-American diasporic media demonstrate integrative potential capable of” bridging the gap” with the host society rather than merely fulfilling its ingroup “bonding” role

Studying soap operas

This present issue of Communication Research Trends will focus on research about soap operas published in the last 15 years, that is, from the year 2000 to the present. This more recent research shows one key difference: the interest in soap opera has become worldwide. This appears in the programs that people listen to or watch and in communication researchers who themselves come from different countries

The glocalised telenovela as a space for possible identifications for diaspora girls in Northern Belgium: an audience cum content analysis of Sara

Because research on glocalised telenovelas in Western Europe is absent in literature and telenovelas seem highly popular among diaspora girls from Moroccan descents living in Northern Belgium, this paper studies the embedded themes and identification possibilities of telenovelas and explores its thematic interest and meanings for diaspora girls. By means of an audience cum content analysis on the case study Sara, text and audience are combined. Sara is predominantly a ‘Cinderella story’ with a clear ‘love’ and ‘class and social mobility’ discourse where emotional identification is triggered through different parameters. Belgian girls from Moroccan descent mainly watch the Sara for reasons of entertainment and escapism. They negotiate between lived and telenovela-created experiences and consequently formulate aspirations and dreams for future partners, gender roles, careers and (family) life

Making Waves: Media's Potential for Girls in the Global South

There are around 600 million adolescent girls living in developing countries. Doubly marginalised because oftheir gender and age, many live a bleak existence -- excluded from access to basic public services, unable to shape the decisions that affect their lives and vulnerable to violence at home and on the street. Their voices often go unheard.Slowly, this is beginning to change. Over the past two decades girls have become a growing priority for the international development community. Investing in their health education and employment prospects is nowwidely considered to have an important ripple effect on other development outcomes such as economic growth and social equality. As a result, development assistance programmes that support girls' empowerment are now seen by many as not just the "right" thing to do, but a necessity Less well understood is where media fits into this equation The interplay between media and gender norms has long been recognised and a substantial literature explores how media affects girls in the Global North But against a backdrop of rapidly changing media landscapes -- characterised by increasing competition for audiences sensationalism and expanding access to new technologies -- the role that media plays in girls' lives in the Global South demands further examination.Drawing on expert interviews as well as insights from the media and development literature, this policy briefing seeks to fill this gap. It argues that media -- whether traditional or online -- matters a great deal in the lives of girls in the developing world. It matters because it has the ability to be harmful to girls' interests and self-esteem, and it matters because it can also be so effective in playing a positive role in girls' lives. Specifically, media can influence girls' aspirations and behaviours around their health and livelihoods open the door to greater participation in society and ensure that girls' issues move higher up the public agenda. If challenges around media access and control and the extent to which media organisations value girls as part of their audience, are addressed head on, media can play a vital role in helping to advance the wellbeing of adolescent girls in regions of the world where their interests have traditionally been most neglected

Cosmopolitan nationalism and the cultural reach of the white British

In recent years, strong claims have been made for the breakdown of national boundaries and the reformation of national identities in an increasingly interconnected global world – driven in large part by the possibilities and limitations that emerge from an increasingly global media world. It has been argued that new postnational, cosmopolitan subjectivities accompany, enable and feed off globally oriented forms of cultural consumption. This article examines these claims in the light of unusually comprehensive data on the tastes of the white British population collected in a large national sample survey, in-depth interviews and focus groups. By identifying and analysing the geographical spread of the cultural referents of the tastes of the white British we make an empirical assessment of the claims for cosmopolitan identities. We argue that if white British identities are being reformed by processes of globalisation it is, paradoxically, in an increasingly Anglophone direction

Digital Spectacles of Violence: Film, TV and Social Media Entanglements in 2010’s Brazil

The study of cultural industries, in particular the complex manifestations of spectacle, has produced valuable contributions that articulate capitalism, globalization and culture. The revisitation of this legacy, especially in dealing with Latin American phenomena, is this paper’s effort. Two case studies that took place in the 2010’s, in Brazil, underpin a reflection on mediated crimes in a digitalized, but still inequal society. The first tells of a prisoner’s self-recorded video, made in response to TV Globo’s news piece about a 2017 massacre; the second examines a reenactment of a 2000 crime that happened on the bridge Rio-Niterói in 2019, and referenced not only a real hijacking, but its film representations (Bus 174 and Last Stop 174). Invoking examples of exceptionality, the article aims at delineating how certain digital spectacles of violence can be understood as direct responses to cultural texts: even though practices of socialization via the internet pose questions of accelerated efficiency (in reaching wider audiences, and updating the meaning of live events), the social and aesthetic performances involving violence retrieve long-standing traditions created by modern institutions

New distinctions : the impact of class and race on the cultural preferences of youth in Cape Town and Belo Horizonte

Sociological treatments of the reproduction of social inequality in South Africa largely focus on its historical, political and economical aspects while references to popular culture are commonly used to describe differences, often in combination with racial discourse, rather than explain them. As a result much of South African cultural sociology, especially with regards to youth culture, is entailed in in-depth ethnographic descriptions of particular subcultures. Less common is scholarly work dealing with the role of taste and cultural preferences in the reconfiguration of common perceptions of 'otherness', both in class and race terms. This dissertation shifts the focus towards the structural aspects of popular culture and, particularly, youth culture. First, inspired by Bourdieu's work on distinction, it explores the segregating potential of contemporary youth culture in South Africa, especially where class and race con- notations meet. It then follows this thread of adapting Bourdieu's work to contemporary South African youth by identifying the media as a crucial factor alongside family and school for the preservation of racialised class characteristics. In a third step it takes the observations made in the South African context and compares them to youth culture in Brazil in order to establish the existence of common structures of difference that exist in different countries as a result of glocalization. The thesis established in this dissertation is that the cultural preferences of youth often come with class and race connotations. This interplay between class and race can be explained historic- ally as well as structurally through media consumption, which plays a significant role in the way young people learn to dress, speak, carry themselves and generally position themselves in relation to others. Due to global cultural flows these processes do not remain purely local phenomena but they find expression in localised forms as common structures of difference around the globe, thus structurally undermining local efforts to build a non-racial, non-classist society. These conclusions are based on primary research using a multi-method approach combining surveys on taste and racial attitudes with school-going youth in South Africa (Cape Town, n=1196) and Brazil (Belo Horizonte, n=860) with in-depth focus group interviews (only Cape Town). Using descriptive statistics and multiple regression analysis (survey data) combined with qualitative data analysis (interviews) it was possible to demonstrate that there are clear differences in the cultural and media preferences of South African youth along class and race lines, which are reflected, to a lesser extent, in the cultural and media preferences of Brazilian youth