Social Media and Organizing – An Empirical Analysis of the Role of Wiki Affordances in Organizing Practices

The evolution of social media has introduced novel possibilities for work and interaction in organizations. The wiki technology is one important kind of social media technologies that is increasingly used to facilitate the creation and sharing of organizational knowledge within communities. Given the increasing use of social media in organizations and the lack of knowledge on their consequences for organizing, we use an affordance lens to explore the enactment of organizational wiki affordances. Using qualitative data obtained through interviews, field visits, and documents from two multinational organizations –CCC and IBM– we first identified eight affordances that describe various wiki possibilities and practices. We then identified four properties of these affordances including multiplicity, referential, situatedness, and communal. These properties represent the main contribution of the paper in that they extend the notion of affordance by theorizing new concepts that describe relational dynamics, situated and contextual conditions, and social factors involved in enacting, perceiving, and exploiting affordances. All correspondence must be addressed to the main author: Osama Mansour ([email protected])</p

The Faces of Bureaucracy: Understanding Enterprise Social Media

The social media are often perceived as tools that support openness and flexible participation among individuals and communities. This might explain the reason why social media have become indispensible for many daily practices in organizations. But how do these organizations appropriate and use these media relative to their formal structures and characteristics is a question in focus for the current paper. Drawing on classical concepts of organizational bureaucracy from Weber (1978) and Eisenstadt (1959), we present a qualitative analysis of empirical data obtained from two large organizations that use a wiki as a collaborative knowledge platform. The results show how the tendency to organize the use of the wiki through introducing structure might create barriers for open and democratic collaboration and knowledge sharing at the workplace. They also show that while a freer approach to using wikis might allow for self-organizing, there is still a possibility for enacting social structures that limit openness and flexibility. As such, the paper contributes novel insights into how social media might be used in bureaucracies and soft bureaucracies.

An affordance perspective of team collaboration and enforced working from home during COVID-19

COVID-19 has caused unprecedented challenges to our lives. Many governments have forced people to stay at home, leading to a radical shift from on-site to virtual collaboration for many knowledge workers. Existing remote working literature does not provide a thorough explanation of government-enforced working from home situations. Using an affordance lens, this study explores the sudden and enforced issues that COVID-19 has presented, and the technological means knowledge workers use to achieve their team collaboration goals. We interviewed 29 knowledge workers about their experiences of being required to work from home and introduced the term “enforced work from home”. This paper contributes to the affordance theory by providing an understanding of the substitution of affordances for team collaboration during COVID-19. The shifting of affordances results in positive and negative effects on team collaboration as various affordances of technology were perceived and actualised to sustain “business as usual”

An Affordances Apparatus for Enterprise Social Media

The current paper addresses one of the core yet complex issues in the study of technology in organizations: the relationship between the social and the material. Many scholars in the field of Information Systems have used the notion of affordance as a lens to investigate and theorize this relationship. However, knowledge contributions in this area are often abstract and impractical, or at least compel further conceptual development. This paper uses a relational view of affordances to study organizational social media affordances based on empirical data collected about the use of the Wiki technology at two large multinational organizations—CCC and IBM. It theorizes four key mechanisms—referring to other affordances (referential), collectively enacting significant affordances (communal), situation-dependent exploitation of affordances (situatedness), and exploiting other opportunities for action (multiplicity), that embody the interaction between the social and the material. These mechanisms make up what is labelled in this paper as ‘the affordances apparatus’. The apparatus provides a conceptual structure for the interaction between social and material features that shows operational dynamics and processes underpinning the perception, enactment and exploitation of affordances. This apparatus is the main contribution of the paper in that it gives researchers a conceptual tool for investigating affordances as relational constructs between the social and the material. It also helps in understanding how people navigate the use of technology features relative to their intentions and goals

Affordances and Information Systems Research: Taking Stock and Moving Forward

The term affordance appears with increasing frequency in the Information Systems (IS) literature. Nevertheless, those who study information technologies/information systems (IT/IS) via the affordance lens often have different views about its origin, meaning, and appropriate application in IS research. In turn, not spelling out the related assumptions and boundaries inherent in these diverse views may have hindered a wider and more cumulative adoption of the affordance lens in IS research. This paper offers a potential solution by (1) synthesizing the ecological psychology literature to suggest five key modules of the affordance concept relevant to IS research and (2) taking stock of IS research that has employed the affordance concept and classifying it according to its focus on three key affordance elements: IT artifact, user, and context. Finally, this paper presents a set of challenges, opportunities, and recommendations regarding how IS researchers can advance affordance-based research in the field

Critical Review of Organization-Technology Sensemaking: Towards Technology Materiality, Discovery and Action

More than two decades of sensemaking research has brought thorough knowledge of how people understand organisational phenomena and attach meaning to them. This stream of research explores varied social and cognitive aspects of the process in the context of organisations and information technology (IT). However, such a large body of literature exhibits some significant shortcomings: there is a lack of IT materiality; a neglect of the discovery aspect of perception; and a lack of action orientation. So, there is limited understanding of the role that the material artefact plays in shaping users’ sensemaking of new IT, as well as how users’ actions affect their sensemaking. Moreover, while the literature mostly focuses on sensemaking as the creation of new meanings to rationalise user experiences, it neglects the discovery aspect of sensemaking that refers to perception of the meaning already available. To address these issues, this article provides a thorough review of the literature on organisation-technology sensemaking and synthesises our current understanding of the phenomenon. It then analyses the major shortcomings in our knowledge and highlights the need to address those shortcomings. It subsequently discusses an ecological approach consistent with the tenets of critical realism that can address some of the existing shortcomings

Creating Convivial Affordances: a Study of Virtual World Social Movements

The study of technology and societal challenges is a growing area in information systems research. This paper explores how social movements can use virtual worlds to raise awareness or create safe spaces for their members. As social movements move into virtual worlds, the technical environment becomes more important. This paper presents an interpretive field study using netnographic research and empirical data from a study of a lesbian, gay, bisexual, and transgender social movement in World of Warcraft. This paper takes the position that an understanding of affordances is required for users to be able to create convivial outcomes to shape the use of virtual worlds for their own goals and intentions. The paper presents the concept of convivial affordances, which brings together the theories of affordances and conviviality, and suggests that social users can shape IT artefacts through a creative combination of affordances for their specific goals, and with community involvement

Embracing digital networks : entrepreneurs’ social capital online

This paper presents a research agenda for understanding how entrepreneurs accrue social capital in the digital age. We develop a conceptual framework with 12 research propositions that specify how the unique technical capabilities of social network sites impact entrepreneurs’ bridging and bonding social capital online. These propositions are informed by anecdotal evidence from founders that finds entrepreneurs’ social capital accrual differs online. We include theoretical and methodological insights for overcoming research challenges concerning context dynamism, intertwined networks, and unclear behavioral norms. This agenda addresses a growing gap between contemporary entrepreneurial practices and existing social capital theory and research in entrepreneurship

Microcelebrity Practices: A Cross-Platform Study Through a Richness Framework

Social media have introduced a contemporary shift from broadcast to participatory media, which has brought about major changes to the celebrity management model. It is now common for celebrities to bypass traditional mass media and take control over their promotional discourse through the practice of microcelebrity. The theory of microcelebrity explains how people turn their public persona into media content with the goal of gaining and maintaining audiences who are regarded as an aggregated fan base. To accomplish this, the theory suggests that people employ a set of online self-presentation techniques that typically consist of three core practices: identity constructions, fan interactions and promoting visibility beyond the existing fan base. Studies on single platforms (e.g., Twitter), however, show that not all celebrities necessarily engage in all core practices to the same degree. Importantly, celebrities are increasingly using multiple social media platforms simultaneously to expand their audience, while overcoming the limitations of a particular platform. This points to a gap in the literature and calls for a cross-platform study. This dissertation employed a mixed-methods research design to reveal how social media platforms i.e., Twitter and Instagram, helped celebrities grow and maintain their audience. The first phase of the study relied on a richness scoring framework that quantified social media activities using affordance richness, a measure of the ability of a post to deliver the information necessary in affording a celebrity to perform an action by using social media artifacts. The analyses addressed several research questions regarding social media uses by different groups of celebrities and how the audience responded to different microcelebrity strategies. The findings informed the design of the follow-up interviews with audience members. Understanding expectations and behaviors of fans is relevant not only as a means to enhance the practice’s outcome and sustain promotional activity, but also as a contribution to our understandings about contemporary celebrity-fans relationships mediated by social media. Three findings are highlighted. First, I found that celebrities used the two platforms differently, and that different groups of celebrities emphasized different core practices. This finding was well explained by the interviews suggesting that the audiences had different expectations from different groups of celebrities. Second, microcelebrity strategies played an important role in an audience’s engagement decisions. The finding was supported by the interviews indicating that audience preferences were based on some core practices. Lastly, while their strategies had no effect on follow and unfollow decisions, the consistency of the practices had significant effects on the decisions. This study makes contributions to the theory of Microcelebrity and offers practical contributions by providing broad insights from both practitioners’ and audiences’ perspectives. This is essential given that microcelebrity is a learned practice rather than an inborn trait