Semantic data mining and linked data for a recommender system in the AEC industry

Even though it can provide design teams with valuable performance insights and enhance decision-making, monitored building data is rarely reused in an effective feedback loop from operation to design. Data mining allows users to obtain such insights from the large datasets generated throughout the building life cycle. Furthermore, semantic web technologies allow to formally represent the built environment and retrieve knowledge in response to domain-specific requirements. Both approaches have independently established themselves as powerful aids in decision-making. Combining them can enrich data mining processes with domain knowledge and facilitate knowledge discovery, representation and reuse. In this article, we look into the available data mining techniques and investigate to what extent they can be fused with semantic web technologies to provide recommendations to the end user in performance-oriented design. We demonstrate an initial implementation of a linked data-based system for generation of recommendations

Linked Data Entity Summarization

On the Web, the amount of structured and Linked Data about entities is constantly growing. Descriptions of single entities often include thousands of statements and it becomes difficult to comprehend the data, unless a selection of the most relevant facts is provided. This doctoral thesis addresses the problem of Linked Data entity summarization. The contributions involve two entity summarization approaches, a common API for entity summarization, and an approach for entity data fusion

Studying, developing, and experimenting contextual advertising systems

The World Wide Web has grown so fast in the last decade and it is today a vital daily part of people. The Internet is used for many purposes by an ever growing number of users, mostly for daily activities, tasks, and services. To face the needs of users, an efficient and effective access to information is required. To deal with this task, the adoption of Information Retrieval and Information Filtering techniques is continuously growing. Information Re-trieval (IR) is the field concerned with searching for documents, information within documents, and metadata about documents, as well as searching for structured storage, relational databases, and the World Wide Web. Infor- mation Filtering deals with the problem of selecting relevant information for a given user, according to her/his preferences and interest. Nowadays, Web advertising is one of the major sources of income for a large number of websites. Its main goal is to suggest products and services to the still ever growing population of Internet users. Web advertising is aimed at suggesting products and services to the users. A significant part of Web ad-vertising consists of textual ads, the ubiquitous short text messages usually marked as sponsored links. There are two primary channels for distributing ads: Sponsored Search (or Paid Search Advertising) and Contextual Ad-vertising (or Content Match). Sponsored Search advertising is the task of displaying ads on the page returned from a Web search engine following a query. Contextual Advertising (CA) displays ads within the content of a generic, third party, webpage. In this thesis I study, develop, and evaluated novel solutions in the field of Contextual Advertising. In particular, I studied and developed novel text summarization techniques, I adopted a novel semantic approach, I studied and adopted collaborative approaches, I started a conjunct study of Contex-tual Advertising and Geo-Localization, and I study the task of advertising in the field of Multi-Modal Aggregation. The thesis is organized as follows. In Chapter 1, we briefly describe the main aspects of Information Retrieval. Following, the Chapter 2 shows the problem of Contextual Advertising and describes the main contributes of the literature. Chapter 3 sketches a typical adopted approach and the eval-uation metrics of a Contextual Advertising system. Chapter 4 is related to the syntactic aspects, and its focus is on text summarization. In Chapter 5 the semantic aspects are taken into account, and a novel approach based on ConceptNet is proposed. Chapter 6 proposes a novel view of CA by the adoption of a collaborative filtering approach. Chapter 7 shows a prelim-inary study of Geo Location, performed in collaboration with the Yahoo! Research center in Barcelona. The target is to study several techniques of suggesting localized advertising in the field of mobile applications and search engines. In Chapter 8 is shown a joint work with the RAI Centre for Research and Technological Innovation. The main goal is to study and propose a system of advertising for Multimodal Aggregation data. Chapter 9 ends this work with conclusions and future directions

Towards Personalized and Human-in-the-Loop Document Summarization

The ubiquitous availability of computing devices and the widespread use of the internet have generated a large amount of data continuously. Therefore, the amount of available information on any given topic is far beyond humans' processing capacity to properly process, causing what is known as information overload. To efficiently cope with large amounts of information and generate content with significant value to users, we require identifying, merging and summarising information. Data summaries can help gather related information and collect it into a shorter format that enables answering complicated questions, gaining new insight and discovering conceptual boundaries. This thesis focuses on three main challenges to alleviate information overload using novel summarisation techniques. It further intends to facilitate the analysis of documents to support personalised information extraction. This thesis separates the research issues into four areas, covering (i) feature engineering in document summarisation, (ii) traditional static and inflexible summaries, (iii) traditional generic summarisation approaches, and (iv) the need for reference summaries. We propose novel approaches to tackle these challenges, by: i)enabling automatic intelligent feature engineering, ii) enabling flexible and interactive summarisation, iii) utilising intelligent and personalised summarisation approaches. The experimental results prove the efficiency of the proposed approaches compared to other state-of-the-art models. We further propose solutions to the information overload problem in different domains through summarisation, covering network traffic data, health data and business process data.Comment: PhD thesi

Linked Data Supported Information Retrieval

Um Inhalte im World Wide Web ausfindig zu machen, sind Suchmaschienen nicht mehr wegzudenken. Semantic Web und Linked Data Technologien ermöglichen ein detaillierteres und eindeutiges Strukturieren der Inhalte und erlauben vollkommen neue Herangehensweisen an die Lösung von Information Retrieval Problemen. Diese Arbeit befasst sich mit den Möglichkeiten, wie Information Retrieval Anwendungen von der Einbeziehung von Linked Data profitieren können. Neue Methoden der computer-gestützten semantischen Textanalyse, semantischen Suche, Informationspriorisierung und -visualisierung werden vorgestellt und umfassend evaluiert. Dabei werden Linked Data Ressourcen und ihre Beziehungen in die Verfahren integriert, um eine Steigerung der Effektivität der Verfahren bzw. ihrer Benutzerfreundlichkeit zu erzielen. Zunächst wird eine Einführung in die Grundlagen des Information Retrieval und Linked Data gegeben. Anschließend werden neue manuelle und automatisierte Verfahren zum semantischen Annotieren von Dokumenten durch deren Verknüpfung mit Linked Data Ressourcen vorgestellt (Entity Linking). Eine umfassende Evaluation der Verfahren wird durchgeführt und das zu Grunde liegende Evaluationssystem umfangreich verbessert. Aufbauend auf den Annotationsverfahren werden zwei neue Retrievalmodelle zur semantischen Suche vorgestellt und evaluiert. Die Verfahren basieren auf dem generalisierten Vektorraummodell und beziehen die semantische Ähnlichkeit anhand von taxonomie-basierten Beziehungen der Linked Data Ressourcen in Dokumenten und Suchanfragen in die Berechnung der Suchergebnisrangfolge ein. Mit dem Ziel die Berechnung von semantischer Ähnlichkeit weiter zu verfeinern, wird ein Verfahren zur Priorisierung von Linked Data Ressourcen vorgestellt und evaluiert. Darauf aufbauend werden Visualisierungstechniken aufgezeigt mit dem Ziel, die Explorierbarkeit und Navigierbarkeit innerhalb eines semantisch annotierten Dokumentenkorpus zu verbessern. Hierfür werden zwei Anwendungen präsentiert. Zum einen eine Linked Data basierte explorative Erweiterung als Ergänzung zu einer traditionellen schlüsselwort-basierten Suchmaschine, zum anderen ein Linked Data basiertes Empfehlungssystem

ESMC: Entire Space Multi-Task Model for Post-Click Conversion Rate via Parameter Constraint

Large-scale online recommender system spreads all over the Internet being in charge of two basic tasks: Click-Through Rate (CTR) and Post-Click Conversion Rate (CVR) estimations. However, traditional CVR estimators suffer from well-known Sample Selection Bias and Data Sparsity issues. Entire space models were proposed to address the two issues via tracing the decision-making path of "exposure_click_purchase". Further, some researchers observed that there are purchase-related behaviors between click and purchase, which can better draw the user's decision-making intention and improve the recommendation performance. Thus, the decision-making path has been extended to "exposure_click_in-shop action_purchase" and can be modeled with conditional probability approach. Nevertheless, we observe that the chain rule of conditional probability does not always hold. We report Probability Space Confusion (PSC) issue and give a derivation of difference between ground-truth and estimation mathematically. We propose a novel Entire Space Multi-Task Model for Post-Click Conversion Rate via Parameter Constraint (ESMC) and two alternatives: Entire Space Multi-Task Model with Siamese Network (ESMS) and Entire Space Multi-Task Model in Global Domain (ESMG) to address the PSC issue. Specifically, we handle "exposure_click_in-shop action" and "in-shop action_purchase" separately in the light of characteristics of in-shop action. The first path is still treated with conditional probability while the second one is treated with parameter constraint strategy. Experiments on both offline and online environments in a large-scale recommendation system illustrate the superiority of our proposed methods over state-of-the-art models. The real-world datasets will be released

Big Data Analysis

The value of big data is predicated on the ability to detect trends and patterns and more generally to make sense of the large volumes of data that is often comprised of a heterogeneous mix of format, structure, and semantics. Big data analysis is the component of the big data value chain that focuses on transforming raw acquired data into a coherent usable resource suitable for analysis. Using a range of interviews with key stakeholders in small and large companies and academia, this chapter outlines key insights, state of the art, emerging trends, future requirements, and sectorial case studies for data analysis