A business plan: TCM health-preservation club

This master project has the objective to develop a Business Plan which will enable the launch of a TCM health-preservation club which will offer TCM method servicess for modern female consumers in Anyang area, Henan Province, China. The health problems of modern females are rising rapidly due to the unhealthy lifestyle and environmental problems and the TCM in this area has highly potential market, especially targeting for females. However, based on a ground study, we quickly realised that all clinic or club look alike and propose the same local specialties with less professional and services level. By catching the markt opportunities, we analyse the current market with macro data and comparing them with field data I acquired with a questionnaire and a field trip, I decided to launch a TCM club - the new serves intends to change female relationship with TCM consumption providing them a solution specifically designed to satisfy their needs. It is aiming to use TCM therapy to not only solve females’ health problems, but also improve females' life quality, even achieve longevity. We show in this business plan that our business are low capital requirement business that become quickly profitable and we do not need to have a loan. It should reach a turnover of 47,617€ and a profit of 4,130€ the first year.O objetivo deste projeto de mestre é desenvolver um Plano de Negócios que poderá abrir um clube de preservação da saúde da Medicina Tradicional Chinesa (MTC), que oferecerá os serviços de métodos da MTC para as consumidoras femininas modernas na área da cidade de Anyang, Província de Henan, China. Devido ao estilo da vida pouco saudável e aos problemas ambientais, os problemas de saúde das mulheres modernas estão a aumentar rapidamente, por isso, a MTC nesta área tem um grande mercado potencial, especialmente direcionada para as mulheres. No entanto, de acordo com um estudo preliminar, percebemos rapidamente que todas clínicas ou clubes locais são parecidos e consideram que eles faltam as especialidades e têm um nível mais baixo. Para aproveitar as oportunidades do mercado, analisamos o mercado atual pelos dados macroeconómicos e comparamos os dados macroeconómicos com os dados adquiridos pelo inquérito e pela viagem de campo, decidi organizar um clube da MTC - os serviços novos que pretendem mudar o relacionamento entre as mulheres e o consumo da MTC a qual lhes fornecerá especificamente as soluções projetadas para satisfazer as suas necessidades. O Clube visa utilizar a terapia da MTC para não só resolver os problemas de saúde das mulheres, mas também para melhorar a qualidade de vida delas, até mesmo prolongar a vida. Manifestamos neste plano de negócios que o nosso negócio é capital baixa, ganha rapidamente o benefício e não precisa empréstimo. No primeiro ano, deve atingir um volume de negócios de 47.617 € e um lucro de 4.130€

A business plan: Traditional Chinese medicine health club

The main goal of this article is to develop a business plan to establish a traditional Chinese medicine (TCM) health club in the airport community of Urumqi. Due to the unhealthy lifestyle and diet of modern people, people’s health problems increase rapidly. Their physical fitness is getting worse and worse, and many people suffer from chronic diseases or become sub-healthy. TCM has obvious curative effects on patients and sub-healthy people without any side effects. Considering that the Urumqi Airport community is a mature community, and there is no institution in this area that can provide TCM services, we decided to establish a TCM health club in the area and become the first institution to provide professional TCM services to residents in the area. There are a large number of young women in this area. In the early stage of operation of the health care club, we will focus on women as the main target group to open up the market. In this business plan, the corporation strategy, marketing strategy and financial evaluation were described in detail. Through the comprehensive analysis and description of the AIXIN Health House project, the feasibility is confirmed.O presente trabalho tem como objetivo principal desenvolver um plano de negócios para estabelecer um clube de saúde de MTC na comunidade aeroportuária de Urumqi. Devido ao estilo de vida e dieta pouco saudáveis das pessoas modernas, os problemas de saúde aumentam rapidamente. A condição física das pessoas está a piorar cada vez mais, e muitas pessoas sofrem de doenças crónicas ou tornam-se subsaúdicas. . A MTC tem efeitos curativos óbvios nos doentes e pessoas subsaudáveis sem quaisquer efeitos secundários. Considerando que a comunidade do Aeroporto Urumqi é relativamente madura, e que não existe nenhuma instituição nesta área que possa prestar serviços de MTC, decidimos estabelecer um centro de saúde de MTC na área e tornarmo-nos a primeira instituição a prestar serviços profissionais de MTC aos residentes na área. Existe um grande número de mulheres jovens nesta área. Na fase inicial de funcionamento do centro de saúde, vamos concentrar-nos nas mulheres como o principal grupo-alvo para abrir o mercado. Neste plano de negócios, a estratégia de marketing e a avaliação financeira foram descritas em pormenor. Através da análise e descrição abrangente do projecto da AIXIN Health House, a viabilidade é confirmada

Cross-cultural Communication of Traditional Chinese Medicine under the Background of the Belt and Road Initiative —A Case Study of Central and Eastern European countries

With the effective implementation of the Belt and Road Initiative, Chinese culture has been accepted by more and more Central and Eastern European countries, and has further promoted political, economic and cultural exchanges and cooperation among these countries. As an important part of Chinese culture, traditional Chinese medicine (TCM) has become a channel of cultural exchange, and has been paid more and more attention. However, in general, the development and scale of traditional Chinese medicine in central and Eastern Europe are far smaller than that of the United States, Canada and Japan, and Australia as well as Western European countries, such as the United Kingdom, France and the Netherlands. Therefore, it is necessary to promote traditional Chinese medicine to CEE in order to further spread traditional Chinese medicine culture and open up more opportunities for cooperation

Fault Injection and Monitoring Capability for a Fault-Tolerant Distributed Computation System

The Configurable Fault-Injection and Monitoring System (CFIMS) is intended for the experimental characterization of effects caused by a variety of adverse conditions on a distributed computation system running flight control applications. A product of research collaboration between NASA Langley Research Center and Old Dominion University, the CFIMS is the main research tool for generating actual fault response data with which to develop and validate analytical performance models and design methodologies for the mitigation of fault effects in distributed flight control systems. Rather than a fixed design solution, the CFIMS is a flexible system that enables the systematic exploration of the problem space and can be adapted to meet the evolving needs of the research. The CFIMS has the capabilities of system-under-test (SUT) functional stimulus generation, fault injection and state monitoring, all of which are supported by a configuration capability for setting up the system as desired for a particular experiment. This report summarizes the work accomplished so far in the development of the CFIMS concept and documents the first design realization

Core capabilities of Chinese community health service centers: a dynamic capabilities approach

With China's population aging, rapid urbanization and social transformation, people's demand for multi-level and diversified medical services is growing rapidly. Insufficient allocation of CHSC medical resource and medical service lower capability still exist. Patients lack confidence in the medical service of CHSC. The service quality of community health service directly affects the accessibility, timeliness and effectiveness of residents' health management. It is necessary to strengthening the core capability building and improve the service efficiency of CHSC. Core capability by referring to relevant literatures and combined with expert correspondence of Delphi method. We constructed the index evaluation system of CHSC core capability with 5 first level indicators, 14 secondary indicators and 60 tertiary measurable items. This study selected 64 CHSCs in the main urban area of Shenyang city as the research object. Data were collected through questionnaires and interviews. A total of 1895 valid questionnaires were collected. The structural equation model was established by AMOS software. Several conclusions are achieved as follows: 1) the results of empirical research verify the rationality of the research model constructed in this study; 2) dynamic capability is the key influencing factor of the core capability of community health service center, and other affecting factors include management capability, service capability, organizational culture and organizational resources; 3) exploratory innovation in dynamic capability, strategic orientation in organizational culture, external electronic system integration in management capability and the training expenses spent to improve the quality and capability of employees are closely related to the core capability of community health service centers. The research results of this study are to construct the core capability index system of CHSC, to provide a basis for the standardized evaluation of CHSC service capability by health administrative governments.Com o envelhecimento da população da China, a urbanização rápida e a transformação social, a procura das pessoas por serviços médicos diversificados cresceu rapidamente. A alocação de recursos médicos aos Centros de Saúde Comunitários (CSC) é insuficiente, o problema da fraca qualidade de serviço médico persiste e os pacientes não confiam no nível médico dos centros de saúde da comunidade. A qualidade do serviço comunitário de saúde afeta diretamente a acessibilidade, a oportunidade e a eficácia da gestão da saúde dos residentes. Torna-se necessário reforçar a construção do núcleo de competência do CHSC e melhorar a eficiência dos serviços dos CSC. Este estudo analisa a literatura relevante no país e no estrangeiro, e a aplicação do método de Delphi identificou cinco indicadores primários, 14 dimensões secundárias e 60 itens mensuráveis para a construção do sistema de avaliação do índice de competência central dos CHSC. Este estudo selecionou 64 CHSC em Shenyang como objeto de pesquisa, e recolheu um total de 1895 questionários válidos, e aplicou o modelo de equações estruturais utilizando o software AMOS. Do estudo realizado retiramos algumas conclusões: 1) os resultados da pesquisa empírica confirmam a racionalidade do modelo que utilizamos; 2) a habilidade dinâmica é o fator que mais influencia as capacidades fulcrais dos centros comunitários de saúde, os outros fatores são a capacidade de gestão, a capacidade de serviço, a cultura organizacional e os recursos organizacionais; 3) a inovação exploratória na habilidade dinâmica, a orientação estratégica na cultura organizacional; um sistema electrónico na capacidade de gestão e as despesas em formação para melhorar a qualidade dos empregados estão fortemente relacionadas com as capacidades fulcrais dos centros de saúde comunitários. O resultado desta pesquisa consubstanciou-se na construção de um sistema de índice de competência central dos centros de saúde da comunidade, e forneceu uma base que permite aos departamentos administrativos de saúde padronizar a avaliação da competência do serviço CSC

Total Constraint Management for Improving Construction Work Flow in Liquefied Natural Gas Industry

Australia has benefited and will continue to benefit significantly from Liquefied Natural Gas (LNG) investments underway. Managing these LNG projects is challenging as they become increasingly complex and technologically demanding. The primary goal of this thesis is to develop a Total Constraint Management (TCM) method to improve construction work flow during LNG construction. Five controlled experiments were conducted and results show that successful implementation of TCM can significantly improve construction productivity and reduce schedule overruns