An Analysis of Social Networking Sites: Privacy Policy and Features

Social Networking Sites (SNSs) are at the heart of many people lives, and the majority of both students and adults who use them to share information, keeping contact with old friends and meeting new acquaintances. However, the increasing number of action on online services also gives a raised to privacy concerns and issues. Therefore, the main purpose of this study is investigate the two SNSs i.e. Facebook and Friendster in terms of privacy policy and features, users‟ preferences and needs as well as producing a guideline for good SNSs from users design perspective. In an attempt to achieve the objectives of this study, however, two different approaches were employed; first literature has reviewed for two SNSs for the comparative analysis, and secondly quantitative approach technique was used. Online questionnaire was designed and published on the web and the respondents were able to access and sent back respectively. The survey was limited only to one hundred respondents within the Universiti Utara Malaysia. Findings from this study reveal that there are significant differences and similarities between Facebook and Friendster privacy policy and features. However, Friendster has hidden users‟ identity information by default to only friends, while Facebook has made it public to everyone. Results from survey in this study indicate that most of the respondents disclose information including personal and private information with public and friends, nevertheless, many respondents prefer to share their personal and private information with friends. Although, majority of respondents are aware of privacy setting changes, while they have notable attitude toward privacy protection as well as trust. This study usher a new era towards knowledge of social networking sites and the result can be use to the body of literature on information system with emphasis on privacy policy setting and features

Water filtration by using apple and banana peels as activated carbon

Water filter is an important devices for reducing the contaminants in raw water. Activated from charcoal is used to absorb the contaminants. Fruit peels are some of the suitable alternative carbon to substitute the charcoal. Determining the role of fruit peels which were apple and banana peels powder as activated carbon in water filter is the main goal. Drying and blending the peels till they become powder is the way to allow them to absorb the contaminants. Comparing the results for raw water before and after filtering is the observation. After filtering the raw water, the reading for pH was 6.8 which is in normal pH and turbidity reading recorded was 658 NTU. As for the colour, the water becomes more clear compared to the raw water. This study has found that fruit peels such as banana and apple are an effective substitute to charcoal as natural absorbent

A novel approach to data mining using simplified swarm optimization

Data mining has become an increasingly important approach to deal with the rapid growth of data collected and stored in databases. In data mining, data classification and feature selection are considered the two main factors that drive people when making decisions. However, existing traditional data classification and feature selection techniques used in data management are no longer enough for such massive data. This deficiency has prompted the need for a new intelligent data mining technique based on stochastic population-based optimization that could discover useful information from data. In this thesis, a novel Simplified Swarm Optimization (SSO) algorithm is proposed as a rule-based classifier and for feature selection. SSO is a simplified Particle Swarm Optimization (PSO) that has a self-organising ability to emerge in highly distributed control problem space, and is flexible, robust and cost effective to solve complex computing environments. The proposed SSO classifier has been implemented to classify audio data. To the author’s knowledge, this is the first time that SSO and PSO have been applied for audio classification. Furthermore, two local search strategies, named Exchange Local Search (ELS) and Weighted Local Search (WLS), have been proposed to improve SSO performance. SSO-ELS has been implemented to classify the 13 benchmark datasets obtained from the UCI repository database. Meanwhile, SSO-WLS has been implemented in Anomaly-based Network Intrusion Detection System (A-NIDS). In A-NIDS, a novel hybrid SSO-based Rough Set (SSORS) for feature selection has also been proposed. The empirical analysis showed promising results with high classification accuracy rate achieved by all proposed techniques over audio data, UCI data and KDDCup 99 datasets. Therefore, the proposed SSO rule-based classifier with local search strategies has offered a new paradigm shift in solving complex problems in data mining which may not be able to be solved by other benchmark classifiers

CHESTNUT: Improve serendipity in movie recommendation by an Information Theory-based collaborative filtering approach

The term serendipity has been understood narrowly in the Recommender System. Applying a user-centered approach, user-friendly serendipitous recommender systems are expected to be developed based on a good understanding of serendipity. In this paper, we introduce CHESTNUT , a memory-based movie collaborative filtering system to improve serendipity performance. Relying on a proposed Information Theory-based algorithm and previous study, we demonstrate a method of successfully injecting insight, unexpectedness and usefulness, which are key metrics for a more comprehensive understanding of serendipity, into a practical serendipitous runtime system. With lightweight experiments, we have revealed a few runtime issues and further optimized the same. We have evaluated CHESTNUT in both practicability and effectiveness , and the results show that it is fast, scalable and improves serendip-ity performance significantly, compared with mainstream memory-based collaborative filtering. The source codes of CHESTNUT are online at https://github.com/unnc-idl-ucc/CHESTNUT/

Handling Class Imbalance In Direct Marketing Dataset Using A Hybrid Data and Algorithmic Level Solutions

Class imbalance is a major problem in machine learning. It occurs when the number of instances in the majority class is significantly more than the number of instances in the minority class. This is a common problem which is recurring in most datasets, including the one used in this paper (i.e. direct marketing dataset). In direct marketing, businesses are interested in identifying potential buyers, or charities wish to identify potential givers. Several solutions have been suggested in the literature to address this problem, amongst which are data-level techniques, algorithmic-level techniques and a combination of both. In this paper, a model is proposed to solve imbalanced data using a Hybrid of Data-level and Algorithmic-level solutions (HybridDA), which involves oversampling the minority class, undersampling the majority class, and additionally, optimising the cost parameter, the gamma and the kernel type of Support Vector Machines (SVM) using a grid search. The proposed model perfomed competitively compared with other models on the same dataset. The dataset used in this work are real-world data collected from a Portuguese marketing campaign for bank-deposit subscriptions and are available from the University of California, Irvine (UCI) Machine Learning Repository