Uncertainty Across the Pond: An Evaluation of Equity Market Returns and Currency Fluctuations in Reaction to Key Brexit Events

The citizens of the United Kingdom shocked the world on June 23rd, 2016 when they voted in favor of leaving the European Union. The 3-year aftermath of the Referendum has created a large amount of uncertainty regarding the future of the United Kingdom economy and its post-Brexit relationship with the European Union. The purpose of this research is to explore how the financial markets react to Brexit news headlines, compare the returns of European and non-European exchange-traded funds (ETFs) and currencies, identify common themes, and ultimately shed light on how investors weigh-in on the interconnectedness of the UK, the EU, and the broader global markets. After researching the major milestones in the development of Brexit, twenty-three different events were selected for this study. To look at the financial market’s reaction, UK, EU, Germany, United States, and South African ETFs and currency returns in response to Brexit news were recorded. The results show that positive Brexit news headlines are a universal benefit but generate higher returns for the European Union and Germany as opposed to the United Kingdom itself, and that shared negative returns affect the United Kingdom to a greater extent. Investors are pricing in the uncertain and negative implications of Brexit to the point where the United Kingdom has limited upside and plenty of downside within the realms of the financial markets

Determining citizens’ opinions about stories in the news media: analysing Google, Facebook and Twitter

We describe a method whereby a governmental policy maker can discover citizens’ reaction to news stories. This is particularly relevant in the political world, where governments’ policy statements are reported by the news media and discussed by citizens. The work here addresses two main questions: whereabouts are citizens discussing a news story, and what are they saying? Our strategy to answer the first question is to find news articles pertaining to the policy statements, then perform internet searches for references to the news articles’ headlines and URLs. We have created a software tool that schedules repeating Google searches for the news articles and collects the results in a database, enabling the user to aggregate and analyse them to produce ranked tables of sites that reference the news articles. Using data mining techniques we can analyse data so that resultant ranking reflects an overall aggregate score, taking into account multiple datasets, and this shows the most relevant places on the internet where the story is discussed. To answer the second question, we introduce the WeGov toolbox as a tool for analysing citizens’ comments and behaviour pertaining to news stories. We first use the tool for identifying social network discussions, using different strategies for Facebook and Twitter. We apply different analysis components to analyse the data to distil the essence of the social network users’ comments, to determine influential users and identify important comments

Use of Social Media in Presidential Campaigns: Do Social Media Have an Effect on the Political Behavior of Voters Aged 18-24?

Today, the idea of social media is radically different from the media of a decade ago. While a decade ago the Internet was considered new media, our society now turns to Facebook, Twitter, and blogs as sources of information. In the United States during election cycles, the use of social media by presidential candidates has become a way for many voters to find out about candidates. As a result, presidential candidates have had to adapt their campaign strategies to work with these media in a way that will effectively target these audiences. This study examines whether campaigns that are more “social media savvy” will ultimately garner more votes, specifically from those aged 18-24. By analyzing social media tactics of the 2004 and 2008 presidential elections and surveying voters in this age range, I ultimately found that there was no relationship between social media use and young voter participation or likelihood of voting for Democratic candidates. However, there was a relationship between social media usage and likelihood of voting for Republican candidates: when social media was used, participants were less likely to vote for the Republican candidate than when no social media use was present

Brand as a cognitive mediator : investigating the effect of media brands as a structural feature of textual news messages

Purpose This study investigates how media brand knowledge, defined as a structural feature of the message, influences emotional and attentional responses to, and memory of, news messages. Design/methodology/approach Self-reports, facial electromyography (EMG) and electroencephalography were used as indices of emotional valence, arousal and attention in response to 42 news messages, which varied along the valence and involvement dimensions and were framed with different media brands varying along the familiarity and credibility dimensions. Findings Compared to the no-brand condition, news framed with brands elicited more attention. The memory tests indicated that strong media brands override the effect of involvement in information encoding, whereas details of news presented with Facebook were not well encoded. However, the headlines of news framed with Facebook were well retrieved. In addition, negative and high-involvement news elicited higher arousal ratings and corrugator EMG activity. News framed with familiar and high-credibility brands elicited higher arousal ratings. Research limitations/implications Relevant for both brand managers and audiences, the findings show that building credibility and familiarity both work as brand attributes to differentiate media brands and influence information processing. Originality/value The results highlight the importance of media brands in news reading: as a structural feature, the brand is used as a proxy to process the message content. The study contributes by investigating how the type of source influences the reception and encoding of the mediated information; by investigating the emotional effects of brands; and by confirming previous findings in media psychology literature.Peer reviewe