The visual preferences for forest regeneration and field afforestation : four case studies in Finland

The overall aim of this dissertation was to study the public's preferences for forest regeneration fellings and field afforestations, as well as to find out the relations of these preferences to landscape management instructions, to ecological healthiness, and to the contemporary theories for predicting landscape preferences. This dissertation includes four case studies in Finland, each based on the visualization of management options and surveys. Guidelines for improving the visual quality of forest regeneration and field afforestation are given based on the case studies. The results show that forest regeneration can be connected to positive images and memories when the regeneration area is small and some time has passed since the felling. Preferences may not depend only on the management alternative itself but also on the viewing distance, viewing point, and the scene in which the management options are implemented. The current Finnish forest landscape management guidelines as well as the ecological healthiness of the studied options are to a large extent compatible with the public's preferences. However, there are some discrepancies. For example, the landscape management instructions as well as ecological hypotheses suggest that the retention trees need to be left in groups, whereas people usually prefer individually located retention trees to those trees in groups. Information and psycho-evolutionary theories provide some possible explanations for people's preferences for forest regeneration and field afforestation, but the results cannot be consistently explained by these theories. The preferences of the different stakeholder groups were very similar. However, the preference ratings of the groups that make their living from forest - forest owners and forest professionals - slightly differed from those of the others. These results provide support for the assumptions that preferences are largely consistent at least within one nation, but that knowledge and a reference group may also influence preferences.Väitöskirjassa tutkittiin ihmisten maisemapreferenssejä (maisemallisia arvostuksia) metsänuudistamishakkuiden ja pellonmetsitysten suhteen sekä analysoitiin näiden preferenssien yhteyksiä maisemanhoito-ohjeisiin, vaihtoehtojen ekologiseen terveyteen ja preferenssejä ennustaviin teorioihin. Väitöskirja sisältää neljä tapaustutkimusta, jotka perustuvat hoitovaihtoehtojen visualisointiin ja kyselytutkimuksiin. Tapaustutkimusten pohjalta annetaan ohjeita siitä, kuinka uudistushakkuiden ja pellonmetsitysten visuaalista laatua voidaan parantaa. Väitöskirjan tulokset osoittavat, että uudistamishakkuut voivat herättää myös myönteisiä mielikuvia ja muistoja, jos uudistusala on pieni ja hakkuun välittömät jäljet ovat jo peittyneet. Preferensseihin vaikuttaa hoitovaihtoehdon lisäksi mm. katseluetäisyys, katselupiste ja ympäristö, jossa vaihtoehto on toteutettu. Eri viiteryhmien (metsäammattilaiset, pääkaupunkiseudun asukkaat, ympäristönsuojelijat, tutkimusalueiden matkailijat, paikalliset asukkaat sekä metsänomistajat) maisemapreferenssit olivat hyvin samankaltaisia. Kuitenkin ne ryhmät, jotka saavat ainakin osan elannostaan metsästä - metsänomistajat ja metsäammattilaiset - pitivät metsänhakkuita esittävistä kuvista hieman enemmän kuin muut ryhmät. Nämä tulokset tukevat oletusta, että maisemapreferenssit ovat laajalti yhteneväisiä ainakin yhden kansan tai kulttuurin keskuudessa, vaikka myös viiteryhmä saattaa vaikuttaa preferensseihin jonkin verran. Nykyiset metsämaisemanhoito-ohjeet ovat pitkälti samankaltaisia tässä väitöskirjassa havaittujen maisemapreferenssien kanssa. Myöskään tutkittujen vaihtoehtoisten hoitotapojen ekologisen paremmuuden ja niihin kohdistuvien maisemallisten arvostusten välillä ei ollut suurta ristiriitaa. Kuitenkin joitakin eroavaisuuksia oli; esimerkiksi sekä maisemanhoito-ohjeiden että ekologisten hypoteesien mukaan säästöpuut tulisi jättää ryhmiin, kun taas ihmiset pitivät eniten yksittäin jätetyistä puista. Informaatiomalli ja psyko-evolutionaarinen teoria tarjoavat mahdollisia selityksiä uudistushakkuisiin ja pellonmetsitykseen kohdistuville preferensseille, vaikkakaan tutkimuksen tuloksia ei voida täysin selittää näillä teorioilla

Design Fiction Diegetic Prototyping: A Research Framework for Visualizing Service Innovations

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Purpose: This paper presents a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies. Design/methodology/approach: Drawing on speculative fiction, we propose a methodology that positions service innovations within a six-stage research development framework. We begin by reviewing and critiquing designerly approaches that have traditionally been associated with service innovations and futures literature. In presenting our framework, we provide an example of its application to the Internet of Things (IoT), illustrating the central tenets proposed and key issues identified. Findings: The research framework advances a methodology for visualizing future experiential service innovations, considering how realism may be integrated into a designerly approach. Research limitations/implications: Design fiction diegetic prototyping enables researchers to express a range of ‘what if’ or ‘what can it be’ research questions within service innovation contexts. However, the process encompasses degrees of subjectivity and relies on knowledge, judgment and projection. Practical implications: The paper presents an approach to devising future service scenarios incorporating new and emergent technologies in service contexts. The proposed framework may be used as part of a range of research designs, including qualitative, quantitative and mixed method investigations. Originality: Operationalizing an approach that generates and visualizes service futures from an experiential perspective contributes to the advancement of techniques that enables the exploration of new possibilities for service innovation research

Attributing scientific and technical progress: the case of holography

Holography, the three-dimensional imaging technology, was portrayed widely as a paradigm of progress during its decade of explosive expansion 1964–73, and during its subsequent consolidation for commercial and artistic uses up to the mid 1980s. An unusually seductive and prolific subject, holography successively spawned scientific insights, putative applications and new constituencies of practitioners and consumers. Waves of forecasts, associated with different sponsors and user communities, cast holography as a field on the verge of success—but with the dimensions of success repeatedly refashioned. This retargeting of the subject represented a degree of cynical marketeering, but was underpinned by implicit confidence in philosophical positivism and faith in technological progressivism. Each of its communities defined success in terms of expansion, and anticipated continual progressive increase. This paper discusses the contrasting definitions of progress in holography, and how they were fashioned in changing contexts. Focusing equally on reputed ‘failures’ of some aspects of the subject, it explores the varied attributes by which success and failure were linked with progress by different technical communities. This important case illuminates the peculiar post-World War II environment that melded the military, commercial and popular engagement with scientific and technological subjects, and the competing criteria by which they assessed the products of science

Investigating heuristic evaluation as a methodology for evaluating pedagogical software: An analysis employing three case studies

This paper looks specifically at how to develop light weight methods of evaluating pedagogically motivated software. Whilst we value traditional usability testing methods this paper will look at how Heuristic Evaluation can be used as both a driving force of Software Engineering Iterative Refinement and end of project Evaluation. We present three case studies in the area of Pedagogical Software and show how we have used this technique in a variety of ways. The paper presents results and reflections on what we have learned. We conclude with a discussion on how this technique might inform on the latest developments on delivery of distance learning. © 2014 Springer International Publishing

THE POWER OF BEAUTY: LEVERAGING ON DEEP LEARNING TO DISENTANGLE THE EFFECT OF IMAGE AESTHETICS ON ONLINE PURCHASE

Visuals have been deemed as one of the primary marketing formats in service e-tailing environ-ments to compensate for the abstract and intangible nature of services. Yet, despite the overwhelm-ing empirical evidence attesting to the importance of aesthetics in product and website designs, there is a dearth of research on how the beauty of images depicting service offerings could affect consumers’ behaviour. Subscribing to Stimuli-Organism-Response (S-O-R) framework, we attempt to elucidate the power of aesthetics in shaping consumers’ cognitive and emotional responses when they are exposed to the portal image of a service offering. Additionally, we endeavour to explore the heterogeneity of consumers’ responses or their centrality of visual aesthetics, to such images. Blending computer vision and deep learning techniques, we advance a computable and decomposable aesthetic assessment method for scoring the aesthetics of portal images belonging to more than 299,000 local service offerings on a leading Chinese group buying site. We then em-ploy Propensity Score Matching (PSM) to yield initial evidence demonstrating that aesthetics ex-erts significant effects on the online sales of services

Applying marketing’s new dominant logic for interpreting customer experiences with brands

The concept of customer experience is evolving to an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept is receiving in the literature, the explanation of customer experiences remains vague and a thorough theoretical foundation is lacking. This paper addresses the gap in the literature and to facilitate a brand-management understanding of the concept of customer experience and its antecedents and consequences. The paper examines the impact of customer experience on brand loyalty via a comprehensive review of existing literature on the concept of customer experience and service brand literatures. Additionally, twelve propositions describe and explain the antecedents of customer experience and impacts upon brand loyalty within a service-centered marketing logic. This paper contributes a novel customer-brand experience perspective and conceptual tools relevant for further theory development and for effectively managing customer-brand relationships

Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization

The concept of ‗Customer Experience‘ has evolved as an imperative area of study within the marketing discipline. Despite its importance and the positive attention this concept received during the last few years, the explanation of customer experiences have remained vague and lack a thorough theoretical foundation. This paper aims to address the gap in the literature and to facilitate better understanding of the concept of customer experience and its antecedents and consequences from the consumer perspective. The paper examines the impact of customer experience on brand loyalty via a comprehensive review of existing literature on the concept of customer experience and service brand literatures. Additionally, twelve hypotheses, which describe and explain the antecedents of customer experience and impacts upon brand loyalty within the service sector, are presented. The outcome of this paper adds novel perspective to the growing body of brand literature, particularly service brand and suggests directions for future research

Virtual sales calls: how the video background can influence consumer adoption intention- an extension of the technology acceptance model

This research examines how the aesthetics of the background during video sales conversations can influence buyers’ product adoption intention. The presented study applies the technology acceptance model (TAM), measuring the impact of the video sales channel on the buyer’s adoption intention. The traditional TAM mediators, perceived usefulness and perceived ease of use are included in the research model and extended by the mediator trust. It was found that a more aesthetic background influences all three mediators. However, only a full mediation could be confirmed for perceived usefulness. Lastly, reasoning for those findings is proposed, and further managerial implications are give