Sex and the city: a postfeminist point of view? Or how popular culture functions as a channel for feminist discourses

The existing literature concerning post feminism shows a diversity of ideas among scholars; a polarization between opponents and supporters becomes salient. By rearticulating post feminism as a fundament of third-wave feminism and situating it within the context of the 21st century (Genz, 333-353), we endeavor a more revisited vision on the representation of post feminism in popular culture. Post feminism is a new form of empowerment, adjusted to the contemporary societal context. It focuses on agency, freedom, sexual pleasure, consumer culture, fashion, hybridism, humor, and a renewed focus on the female body. In popular media texts, the fiction series Sex and the City is often considered a signboard of post feminist discourse. In this article, we analyze the representation of post feminism in Sex and the City. Using an in-depth thematic film analysis, we analyzed whether and how post feminist themes are presented in the series

For Western girls only? Postfeminism as transnational culture

Much of the literature on post-feminism concerns the “Western” world and variously conceptualizes post-feminism as “Western culture.” This article argues that, as a result, feminist cultural scholars have not sufficiently imagined, theorized or empirically researched the possibility of post-feminism in non-Western cultural contexts. By briefly reviewing what has been said in the literature about post-feminism and the non-West, and by putting this in dialogue with transnational feminist cultural scholarship, this article makes a case for a transnational analytic and methodological approach to the critical study of post-feminism. It argues that such an approach provides an understanding of post-feminism as a transnationally circulating culture, and thus can better account for the fact that the culture interpellates not only women in the West but also others elsewhere. The article concludes by outlining what it means and could afford feminist cultural scholars to work with a new conceptual view of post-feminism as transnational culture

New Heroines of Labour: Domesticating Post-feminism and Neoliberal Capitalism in Russia.

In recent years, post-feminism has become an important element of popular media culture and the object of feminist cultural critique. This article explores how post-feminism is domesticated in Russia through popular self-help literature aimed at a female audience. Drawing on a close reading of self-help texts by three best-selling Russian authors, the article examines how post-feminism is made intelligible to the Russian audience and how it articulates with other symbolic frameworks. It identifies labour as a key trope through which post-feminism is domesticated and argues that the texts invite women to invest time and energy in the labour of personality, the labour of femininity and the labour of sexuality in order to become 'valuable subjects'. The article demonstrates that the domestication of post-feminism also involves the domestication of neoliberal capitalism in Russia, and highlights how popular psychology, neoliberal capitalism and post-feminism are symbiotically related

Editorial: Post-feminism in contemporary television

The editorial summarizes current debates on post-feminism and also on women and girls in the media. After that, the editorial outlines articles in the issue and connects them to outlined debates on post-feminism and women and girls in the media.info:eu-repo/semantics/publishedVersio

Post-feminism at an impasse? The woman author heroine in postrecessionary American film

In this article, I sketch some of the ways in which postrecessionary films such as Young Adult problematise post-feminism as a “genre of living.” In deploying heroines who orient themselves toward the post-feminist good life by taking up the desirable subjectivity of “woman author” and yet find themselves unable to reap the promises of post-feminism, these texts exemplify what Lauren Berlant terms “cruel optimism.” Through its analysis of Young Adult, this article advocates for the need to integrate affect theory concepts and methodologies in the study of post-feminist media culture. Affect theory, and in particular the framework of cruel optimism, I contend, has the potential to open up new avenues of enquiry within the study of post-feminism, a critical genre that has arguably arrived at an impasse

The Portrayal of Women in Katy Perry’s Selected Song Lyrics

The present study entitled The Portrayal of Women in Katy Perry’s Selected Song Lyrics aims at drawing the portrayal of women in the selected song lyrics and revealing gendered messages in the selected song lyrics as viewed in post feminism perspectives. Utilizing a qualitative research particularly descriptive method, the discussion of the present study is framed within gender studies and theory of post feminism. The result of the present study shows that most of women in One of the Boys album (2008) are portrayed through five portrayals highlighting women’s physical appearance, women as sexual subject, women’s passive behavior, and women’s attitudes to cover their dependency on men. These portrayals support patriarchal ideology in which women are in accordance with patriarchal society’s expectation. The present study also discovers that gendered messages in most of song lyrics in One of the Boys do not show the notion of post feminism by being passive and dependent to men. Nevertheless, several songs explore the theme of sexuality as one of feminism values.Keywords: Gender, Feminism, Ideology, Wome

Genealogies and generations: the politics and praxis of third wave feminism

This article interrogates the ways in which post-feminism and third wave feminism are used interchangeably, both within the academy and in the media. As it identifies the ways in which third wave feminism seeks to define itself as a non-academic discourse, it points up the tensions implicit in the contemporary feminist project. It outlines such popular components of third wave feminism as girl culture, the grrrl movement and BUST magazine, before addressing the arguments concerning agency in such icons as Courtney Love, Madonna and the Spice Girls. Positing that the metonymic gap between the personal and the political allows post-feminism to be a viable alternative to feminism, it argues that the wave paradigm paralyses feminism, pitting generations against one another. PD

Post-Feminism, Shaming, and Wedding-Themed Reality Television

This project combines elements of textual analysis, feminist criticism, and media reception studies to examine wedding-themed reality television programming. Drawing on feminist media studies, television studies, and new media studies, this project investigates identity construction through wedding-themed reality television in three case studies: the renegotiation of icons of traditional femininity on Say Yes to the Dress, the policing of female behavior and perceived unruliness through Bridezillas, and the depiction of female labor in celebrity culture through three weddings featured on Keeping Up with the Kardashians. These three case studies deal with unique yet ultimately interconnected themes of gender identity construction and management. I argue that post-feminist ideologies are instrumental in shaping the way that identity is constructed through advocating specific behaviors and shaming others in three key areas: hyper-consumerism, the pursuit of pseudo-celebrity status, and the reinforcement of traditional gender norms. These themes appear in varied forms and function in different ways across the three case studies. In addition, shaming is enacted in the programs and displayed in the audience response to those programs via social media in three ways: subtle discouragement, containment, and pseudo-resistance. This study begins with a close reading of the three television programs, followed by a reception study of the related conversations taking place on the social media platform Twitter to examine how the textual themes are being understood and discussed by viewers

BENTUK KOMODIFIKASI TUBUH PEREMPUAN DI KOVER MAJALAH PLAYBOY

The problem concerned in this study is about exploring the form, process and meaning of comodification of women body in the Playboy magazine cover, taken among Denpasar society. The analysis is based on the theory of post modern aesthetic theory, comodification theory and post feminism theory. Research methodology is qualitative, location in Denpasar, the informan are the reader of Playboy, photographer, journalist, intellectuals , scholar and cultural observer, which are taken purposively. The problem formulated in this study were : (a) what are the firm of commodification of women body in the Playboy magazine cover; (b) what are the procceser of commodification of women body in the Playboy magazine cover; (c) what meaning are conveyed in the commodification of women body in the Playboy magazine; (d) There were three processes in the commodification of women’s body in the Playboy magazine cover. They were production process, distribution process, and consumtion proces