Personality and motivations associated with Facebook use

Facebook is quickly becoming one of the most popular tools for social communication. However, Facebook is somewhat different from other Social Networking Sites as it demonstrates an offline-to-online trend; that is, the majority of Facebook Friends are met offline and then added later. The present research investigated how the Five-Factor Model of personality relates to Facebook use. Despite some expected trends regarding Extraversion and Openness to Experience, results indicated that personality factors were not as influential as previous literature would suggest. The results also indicated that a motivation to communicate was influential in terms of Facebook use. It is suggested that different motivations may be influential in the decision to use tools such as Facebook, especially when individual functions of Facebook are being considered

Relationship Initiation on Facebook: Understanding the Role of Personality

Studies have shown that some individuals use Facebook to initiate romantic relationships, but few have investigated the motivations for using Facebook to form relationships. As discussed via the Cybernetic Big Five Theory, a potential explanation may be personality, which is associated with general social media use. The current study examines the association between the Big Five personality traits and motivations to initiate romantic relationships using Facebook. Data comes from 177 undergraduate students from two universities in the United States who completed an online survey assessing the Big Five and motivations to and behaviors for which they use Facebook for relationship initiation. Using multiple regression analyses, conscientiousness and neuroticism predicted motivations to initiate relationships via Facebook to learn more about a potential partner without asking, to provide a neutral environment to start a conversation, to pace the progress of the relationship, and to give more control over the interaction. Openness was inconsistently positively associated with initiation motivations whereas extraversion and agreeableness were not associated with motivations to use Facebook for relationship initiation. Findings indicate that personality may explain why some individuals use Facebook to form romantic relationships

To What Extent Does Personality Influence the Use of Facebook – A Case from Turkey

The relationship between the personality and the use of Facebook to satisfy the needs of belonging and self-presentation are examined in the current study. 214 university students completed the Big Five personality traits questionnaire and a survey assessing personality and Facebook behaviors and motivations. Belongingness-related behaviors and motivations were predicted best by high agreeableness and neuroticism . Extraversion was associated with more frequent use of Facebook to communicate with others. Low conscientiousness and high neuroticism predicted best by self-presentational behaviors and motivations. Results suggested that conscientious individuals were cautious in their online self-presentation. Neuroticism, agreeableness, and extraversion were positively associated with the tendency to express one’s actual self. Neuroticism was positively associated with the expression of ideal and hidden self-aspects. The motivation to express these self-aspects mediated the relationship between neuroticism and self-disclosure. Keywords: Social networking site, Facebook, the Big Five, Need to belong, Need for self-presentatio

Personality and Instagram use motives with problematic Instagram use among adolescents: a cross-sectional study

Contemporary research studies indicate that individuals’ personality traits and motivations for using an online activity (e.g., social media) can be related to elevated problematic and addictive use of that activity. Although there are now many studies examining problematic Facebook use and problematic social media use more generally, problematic Instagram use (PIU) has been much less studied. The purpose of the present study was to examine the relationship between personality traits and Instagram use motives in relation to PIU. A total of 358 adolescent Instagram users completed a survey that included assessment tools for the aforementioned variables. Hierarchical regression analyses indicated that different personality traits were related to different Instagram use motives among males and females. More specifically, lower extraversion, meeting new people and socializing, passing time, and using Instagram less for information and education purposes were positively associated with higher PIU among female adolescents. Among male adolescents, only using Instagram for making, expressing, or presenting a more popular self (e.g., online self-presentation) was positively associated with higher PIU. Findings of the present study suggest that in order to better understand problematic Instagram use, personality, motivations, and gender differences should be taken into account simultaneously

How HEXACO personality traits predict different selfie-posting behaviors among adolescents and young adults

Selfies are usually defined as self-portrait photos shared on social networks. Recent studies investigated how personality traits, and specifically narcissism, can be associated to different kinds of selfies. The HEXACO model, a new theory on personality structure, investigates personality on six dimensions, among which there is the Honesty/Humility trait, found strongly and negatively associated to narcissism. Thus, this study aims to investigate how different kinds of selfies could be predicted by HEXACO personality traits, controlling for age, gender and sexual orientation. Participants were 750 adolescents and young adults (59.1% girls, N = 443) from 13 to 30 years (Mage = 20.96; SDage = 4.23) who completed an online survey composed by the Kinsey scale, three questions about the frequency of different kinds of selfies (i.e. own selfies, group selfies and selfies with partner) and 60-item Hexaco Personality Inventory-Revised. Results showed that females, adolescents and not- exclusively heterosexuals posted more own selfies, and that adolescents posted also more group selfies and selfies with partner. Moreover lower Honesty/Humility, lower Conscientiousness, higher Emotionality and higher Extraversion significantly predict both own selfies and group selfies. Finally, only lower Honesty/Humility and higher Emotionality predict selfies with partner. Results suggested a common pattern of personality traits that can explain selfies behaviors according to literature on HEXACO model. Specifically, these findings enlightened that Honesty/Humility and Emotionality traits seem to be relevant in understanding selfies. People who post more selfies are lower in Honesty/Humility, showing a strong sense of self-importance and feeling superior. Moreover, they show higher Emotionality that is related to looking for social reinforcement on social networks. Only for own and group selfies, people high in Extraversion probably feel self-confident in groups, also in the online dimension, and low extraverted people probably posted less frequently because they feel uncomfortable being at the center of attention. Finally, people with high Conscientiousness spend less time online because they consider social networks as a distraction from their tasks. Thus, HEXACO model allows to better understand which personality traits can predict different kinds of selfies. Limitations and implications for future research are discussed

Development and validation of the Scale of Motives for Using Social Networking Sites (SMU-SNS) for adolescents and youths

Over the past decade, the Uses and Gratifications theory has driven research on the motives behind social media use. The three most commonly explored motives have been: maintaining relationships, seeking information, and entertainment. The aim of this study was to develop and validate the Scale of Motives for Using Social Networking Sites (SMU-SNS), a measure to assess a wider range of motives for using Social Networking Sites than have previously been researched. A multi-method design with different samples of high-school and university students was used. First, to develop the pool of items, a literature review and a focus group study (n = 48, age range = 16–21) was conducted. Second, to reduce and refine the pool of items a pilot study (n = 168, age range = 14–24) was performed. Third, a validation study (n = 1102, age range = 13–25) was conducted to assess the validity and reliability of the SMU-SNS. Cross-validation using EFA and CFA resulted in a final version comprising 27 items distributed in nine factors (Dating, New Friendships, Academic Purposes, Social Connectedness, Following and Monitoring Others, Entertainment, seeking Social Recognition, Self-expression, and seeking Information). Internal consistency was excellent and evidence of measurement invariance across gender and age was largely achieved. The SMU-SNS scores significantly correlated with other relevant variables, including age, gender, certain personality traits, social support, loneliness, and life satisfaction. Overall, findings supported the SMU-SNS as a valid and reliable measure to assess youth’s motives for using Social Networking Sites. Psychometric and general implications are discussed.Ministerio de Economía y CompetitividadMinisterio de Educación y Formación Profesiona

Magic mirror on the wall: Selfie-related behavior as mediator of the relationship between narcissism and problematic smartphone use

Objective: Recent research has suggested that problematic smartphone use is associated with several psychological factors and that mobile apps and smartphone-related behavior (i.e. selfi e behavior) may encourage the development of problematic smartphone use. However, little is known about how the interplay between dysfunctional personality characteristics and selfi e-related behavior can infl uence problematic smartphone use. The aim of this study was to examine the relationship between narcissism and problematic smartphone use, as well as the mediating role of selfi e-related behavior in this relationship among young men and women. Method: In the current study, a total of 627 undergraduate students (283 males and 344 females) completed a cross-sectional survey. A structural equation model was tested separately for males and females in order to evaluate the associations between narcissism, selfi e-related behavior and problematic smartphone use. Results: The results showed that greater narcissism was related to increased selfi e-related behavior, which in turn were positively associated with problematic smartphone use both for males and females. However, selfi e-related behavior mediated the relationship between narcissism and problematic smartphone use only for females. Conclusions: The study provides fresh insight into our understanding of the psychological mechanisms underlying problematic smartphone use, which may inform prevention and treatment interventions

The big five: Discovering linguistic characteristics that typify distinct personality traits across Yahoo! answers members

Indexación: Scopus.This work was partially supported by the project FONDECYT “Bridging the Gap between Askers and Answers in Community Question Answering Services” (11130094) funded by the Chilean Government.In psychology, it is widely believed that there are five big factors that determine the different personality traits: Extraversion, Agreeableness, Conscientiousness and Neuroticism as well as Openness. In the last years, researchers have started to examine how these factors are manifested across several social networks like Facebook and Twitter. However, to the best of our knowledge, other kinds of social networks such as social/informational question-answering communities (e.g., Yahoo! Answers) have been left unexplored. Therefore, this work explores several predictive models to automatically recognize these factors across Yahoo! Answers members. As a means of devising powerful generalizations, these models were combined with assorted linguistic features. Since we do not have access to ask community members to volunteer for taking the personality test, we built a study corpus by conducting a discourse analysis based on deconstructing the test into 112 adjectives. Our results reveal that it is plausible to lessen the dependency upon answered tests and that effective models across distinct factors are sharply different. Also, sentiment analysis and dependency parsing proven to be fundamental to deal with extraversion, agreeableness and conscientiousness. Furthermore, medium and low levels of neuroticism were found to be related to initial stages of depression and anxiety disorders. © 2018 Lithuanian Institute of Philosophy and Sociology. All rights reserved.https://www.cys.cic.ipn.mx/ojs/index.php/CyS/article/view/275

The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook

In this research, we investigate how two distinct and universal dimensions of brand personality - brand masculinity and brand femininity - which constitute the two dimensions of brand gender (Grohmann 2009) influence consumer-brand engagement on Facebook. Another critical aim is to investigate the relationship between brand masculinity and brand femininity perceptions and consumer-based brand equity, on Facebook