Student Perception Towards Personal Branding of Political Leaders on Twitter Ahead of Presidential Election 2014

Recent technology developments bring improvement for communication studies. Computer mediated communication (CMC) theory ispotential to rapid messages send using computer with internet connection. Twitter is one of well-known social media, which is used by large number of societies, including our president candidates, e.g. Prabowo Subianto and Aburizal Bakrie. Majority twitter users are teenagers, because teenagers are active society and they use twitter to let themselves know about their upcoming president. Active society had explained in uses and gratification theory. This study aims to identify college student's perception about politician's personal branding on twitter lately before the election on 2014. This research is a descriptive research which used qualitative approach, and equipped with content analysis. This research usednon probability sampling to select the main informants, and also snowball sampling method. Results show that college student's perceptionstowards Prabowo Subianto's twitter were better than their perceptions to Aburizal Bakrie's although Aburizal twitter's management is much betterand friendly. Active and positive responses from college students didn't influenced by politician's personal branding. There are eight concepts in personal branding, known as the eight of law of personal branding. From the eight concepts, Prabowo Subianto known as a well behavior person with high nationalism while Aburizal Bakrie had very well law of visibility in twitter's management

“Software agents and haunted media : the twitter bot as political actor"

This report examines the rhetorical construction of Twitter bots as nonhuman political agents in press coverage of the 2016 U.S. election. It takes the rhetorical framing of “the Twitter bot” as a case study to argue that Twitter bots are a contemporary example of what media historian Jeffrey Sconce calls “haunted media” -- a communication technology that has been culturally ascribed an “uncanny” “agency.” First, this report provides a comparative close reading of two pieces from The Atlantic and The New York Times as examples of mainstream press coverage of bots shortly before and after the 2016 U.S. presidential election. Second, drawing on Sconce’s analysis of nineteenth and twentieth century media ecologies, it argues that “the Twitter bot” has been rhetorically constructed as haunted media through discourses that are inseparable from larger political narratives. The third and final section speculates on possible theoretical frameworks to expand this project in further inquiries. This report aims to demonstrate that haunted media narratives predate and persist beyond a specific election cycle or medium, and to argue that the construction of “haunted media” occurs alongside constructed concepts of democracy in our technologically mediated society. In doing so, this report contributes to the field of rhetoric of digital technology by bringing it further into conversation with political rhetoric.Englis

Oh Snap: ChatStyle in the 2016 U.S. Presidential Primaries

Based on Goffman’s theories of self-presentation and framing, this exploratory investigation adapted Videostyle and Webstyle protocols to analyse the 2016 US presidential primary candidates’ Snapchat posts. This quantitative content analysis (N = 871) coded for the visual content, production techniques, nonverbal content and frames used by the five candidates who used Snapchat as a strategic tool to engage voters throughout the course of the 2016 US primary campaign. The results indicate Clinton (D) deviated from the other candidates in the visual and nonverbal content as well as the frames used in her snaps. The implications of these findings on gendered self-presentation theory as well as inferences about the campaigns’ strategic social media motivations and effectiveness are also explored

Interactivity and Branding, public political communication as a marketing tool

Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support or election is finding the means to transmit their messages to an increasingly hard to reach audience. The consumer within a political context may avoid hard news or broadcast political debate, discard any direct mail received and, when receiving glimpses of political communication, simple reject any political messages as spin and propaganda. In order that brand values are accepted and understood and accepted effective, unmediated communication is crucial and increasingly political communication strategists are turning to the Internet which can not only enable the reaching of a wider audience but can also complement and augment the brand character. As new technologies are adopted, new modes of communication are also introduced. While a website can act as a shop front from which parties or candidates can advertise their policies and personnel, the style of the site (design, language and features) can act as metaphors for the professionalism and style of representation offered. To appear modern parties are increasingly adopting Web 2.0 tools, platforms and features. These all permit, to differing degrees, users to interact with parties and candidates and have conversations across online platforms. This interactivity can, if used strategically, be used as a tool for branding a party or candidate given that the uses of such tools can be metaphors for openness, accessibility and the representational character that may be provided post election. We explore this issue drawing on original empirical data gathered through analyses of online activities during the French and US presidential contests of 2007 and 2008 and of UK parties and MPs during 2008 and 2009. Through a process of creating narratives for each of the brands analysed, based upon a content and discourse analysis of the websites and other online presences, we identify what characteristics the online shop front is designed to project. These narratives, cumulatively, suggest that the online environment is becoming a key communicational tool for those who seek election, and potentially a key source of information for the voter; thus an important location to place strategic branded information. However it appears that interactivity is better suited to the activities of candidates, nationally or locally, due to the individualistic nature of conversational interactivity. Interactivity can thus have a significant role to play within a presidential contest where the individual is seeking office, but when representatives attempt to construct their individual brand it can also challenge traditional hierarchies within party based parliamentary systems such as the UK

Candidate personal brands : a review of the literature and paths for future inquiry

The 2016 presidential primaries went exactly, and not at all, as expected. On the Democratic side, frontrunner and partisan-insider, former Secretary of State Hillary Clinton appears to be the nominee. Many political scholars in 2015 would have predicted this result and yet few of them would have anticipated the successes of her Democratic Party challenger Senator Bernie Sanders. On the Republican side, businessman Donald Trump appears to be the nominee. Very few political scientists in 2015 would have predicted this result and yet scholarship on branding, personal brands, and political marketing offer explanations for how it could be a possibility. To advance what is known about the surfacing, pre-primary, and primary phase of political campaigns, this report offers a literature review of political brands and candidate personal brands. The goal is to offer a roadmap of prior scholarship and advance a few fruitful paths for future inquiry.Communication Studie

Discussing Citizenship in Egypt: A comparative study of the post-2011 political debate. EUSpring Working Paper No. 3 [also Arab Citizenship Review No. 8], 20 July 2015

From the Introduction. Having simultaneously evolved theoretically and in political practice over centuries, the concept of citizenship is one of the most complex in political and social sciences. It correlates and intersects with another set of concepts and values, especially the rule of the law and democracy. Its historical evolution, thanks to individuals and citizens’ movements’ struggle to gain equal rights in their political communities, needs to be captured by theory

Authenticity in political communication: conceptualization, measurement, and examination of a popular concept

This dissertation investigates the concept of political authenticity from a communication science perspective. The literature on political personalization and changing notions of good politicians constitutes the theoretical framework for the three research articles in the thesis. The first article offers a communication science conceptualization of political authenticity. Based on a narrative literature review, it proposes a definition of political authenticity, identifies research perspectives to analyze the concept, and derives four theoretical concept dimensions (consistency, ordinariness, intimacy, and immediacy). The article integrates the perspectives and dimensions to derive a process model for the public construction of political authenticity. The second article draws upon the conceptualization of political authenticity to develop and validate a new scale for perceived political authenticity. Three consecutive empirical studies were conducted to test the composition, performance, and validity of the instrument. Results from an expert panel and two independent online quota surveys suggest a three-dimensional 12-item scale. The new P-PA Scale was found to be a robust and reliable measure that highly correlates with relevant political attitudes and behavioral intentions. Finally, the third article investigated the effects of political media exposure on perceived political authenticity. It draws on the literature on media priming theory, performed political authenticity in social media, personalization in media reporting, and dual processing theory to derive assumptions about media exposure effects on political authenticity. Results show that differences in perceived political authenticity are related to exposure to political information in different media types. Overall, the thesis sheds light on a popular concept in modern political communication and makes theoretical, methodological, and empirical contributions to its investigation

Street cred : are media consumers craving more “authenticity” in the digital age?

Media organizations that provide news have traditionally relied on audience perceptions of truth and credibility to lure more readers, viewers, and listeners. The author explores whether authenticity has emerged in the digital age as an additional ingredient in media consumers’ daily decisions about where to turn – and where to return – for trustworthy information. As it becomes ever-more of a challenge for consumers to distinguish reliable information from “fake news” in the 21st century, audiences may be seeking content from media organizations that feels more authentic, genuine, and personalized. Three case studies drawn from new media, as well as legacy media, help illustrate what traditional and startup media institutions can do to better understand audience attitudes and behaviors: the HBO series “Last Week Tonight with John Oliver,” the online site Reddit, and the Pulitzer Prize-winning work of Washington Post reporter David Fahrenthold.Communication Studie

Does exposure to televised debates change the weight of different criteria for candidate assessment? A quasi-experiment in the context of the 2014 Spitzenkandidaten debate

In this article, we show how exposure to debates primes specific candidate assessments as key factors of candidate appraisal. To fulfil this goal, we rely on quasi-experimental data collected in 24 European Union Member States and focus on a debate starred by largely unknown candidates (the 2014 European Spiztenkandidaten) engaged in a remarkably invisible campaign. Our results show that candidate perceptions become much more important factors of general candidate appraisal after the debate in the case of three out of the five lead candidates, namely those whose image benefitted from their participation in the debate. In several cases, personal likeability became more important in the general assessment of the Spitzenkandidaten, but there was also an increased relevance of the perceptions of leadership strength (Keller) and quality of the ideas to stimulate the European economy (Schulz and Tspiras). Moreover, in the cases of Schulz, Keller, and Tsipras, post-exposure candidate perceptions impacted more their general appraisal by participants without previous knowledge of them than by those who claimed to know them before the debate. Interestingly, leadership strength appraisal was more relevant for the former than for the latter participants. In short, by unveiling these patterns, this article not only provides evidence of the priming effects of debate exposure but also illustrates how such effects may vary according to citizens’ previous knowledge and the candidates’ general performance in the debate.info:eu-repo/semantics/publishedVersio