Zapping index: Using smile to measure advertisement zapping likelihood

In marketing and advertising research, 'zapping' is defined as the action when a viewer stops watching a commercial. Researchers analyze users' behavior in order to prevent zapping which helps advertisers to design effective commercials. Since emotions can be used to engage consumers, in this paper, we leverage automated facial expression analysis to understand consumers' zapping behavior. Firstly, we provide an accurate moment-to-moment smile detection algorithm. Secondly, we formulate a binary classification problem (zapping/non-zapping) based on real-world scenarios, and adopt smile response as the feature to predict zapping. Thirdly, to cope with the lack of a metric in advertising evaluation, we propose a new metric called Zapping Index (ZI). ZI is a moment-to-moment measurement of a user's zapping probability. It gauges not only the reaction of a user, but also the preference of a user to commercials. Finally, extensive experiments are performed to provide insights and we make recommendations that will be useful to both advertisers and advertisement publishers

IPTV data reduction strategy to measure real users’ behaviours

Dissertação para obtenção do Grau de Mestre em Engenharia InformáticaThe digital IPTV service has evolved in terms of features, technology and accessibility of their contents. However, the rapid evolution of features and services has brought a more complex offering to customers, which often are not enjoyed or even perceived. Therefore, it is important to measure the real advantage of those features and understand how they are used by customers. In this work, we present a strategy that deals directly with the real IPTV data, which result from the interaction actions with the set-top boxes by customers. But this data has a very low granularity level, which is complex and difficult to interpret. The approach is to transform the clicking actions to a more conceptual and representative level of the running activities. Furthermore, there is a significant reduction in the data cardinality, enhanced in terms of information quality. More than a transformation, this approach aims to be iterative, where at each level, we achieve a more accurate information, in order to characterize a particular behaviour. As experimental results, we present some application areas regarding the main offered features in this digital service. In particular, is made a study about zapping behaviour, and also an evaluation about DVR service usage. It is also discussed the possibility to integrate the strategy devised in a particular carrier, aiming to analyse the consumption rate of their services, in order to adjust them to customer real usage profile, and also to study the feasibility of new services introduction

COST EFFICIENT PROVISIONING OF MASS MOBILE MULTIMEDIA SERVICES IN HYBRID CELLULAR AND BROADCASTING SYSTEMS

Uno de los retos a los que se enfrenta la industria de las comunicaciones móviles e inalámbricas es proporcionar servicios multimedia masivos a bajo coste, haciéndolos asequibles para los usuarios y rentables a los operadores. El servicio más representativo es el de TV móvil, el cual se espera que sea una aplicación clave en las futuras redes móviles. Actualmente las redes celulares no pueden soportar un consumo a gran escala de este tipo de servicios, y las nuevas redes de radiodifusión móvil son muy costosas de desplegar debido a la gran inversión en infraestructura de red necesaria para proporcionar niveles aceptables de cobertura. Esta tesis doctoral aborda el problema de la provisión eficiente de servicios multimedia masivos a dispositivos móviles y portables utilizando la infraestructura de radiodifusión y celular existente. La tesis contempla las tecnologías comerciales de última generación para la radiodifusión móvil (DVB-H) y para las redes celulares (redes 3G+ con HSDPA y MBMS), aunque se centra principalmente en DVB-H. El principal paradigma propuesto para proporcionar servicios multimedia masivos a bajo coste es evitar el despliegue de una red DVB-H con alta capacidad y cobertura desde el inicio. En su lugar se propone realizar un despliegue progresivo de la infraestructura DVB-H siguiendo la demanda de los usuarios. Bajo este contexto, la red celular es fundamental para evitar sobre-dimensionar la red DVB-H en capacidad y también en áreas con una baja densidad de usuarios hasta que el despliegue de un transmisor o un repetidor DVB-H sea necesario. Como principal solución tecnológica la tesis propone realizar una codificación multi-burst en DVB-H utilizando códigos Raptor. El objetivo es explotar la diversidad temporal del canal móvil para aumentar la robustez de la señal y, por tanto, el nivel de cobertura, a costa de incrementar la latencia de la red.Gómez Barquero, D. (2009). COST EFFICIENT PROVISIONING OF MASS MOBILE MULTIMEDIA SERVICES IN HYBRID CELLULAR AND BROADCASTING SYSTEMS [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/6881Palanci

Service quality assurance for the IPTV networks

The objective of the proposed research is to design and evaluate end-to-end solutions to support the Quality of Experience (QoE) for the Internet Protocol Television (IPTV) service. IPTV is a system that integrates voice, video, and data delivery into a single Internet Protocol (IP) framework to enable interactive broadcasting services at the subscribers. It promises significant advantages for both service providers and subscribers. For instance, unlike conventional broadcasting systems, IPTV broadcasts will not be restricted by the limited number of channels in the broadcast/radio spectrum. Furthermore, IPTV will provide its subscribers with the opportunity to access and interact with a wide variety of high-quality on-demand video content over the Internet. However, these advantages come at the expense of stricter quality of service (QoS) requirements than traditional Internet applications. Since IPTV is considered as a real-time broadcast service over the Internet, the success of the IPTV service depends on the QoE perceived by the end-users. The characteristics of the video traffic as well as the high-quality requirements of the IPTV broadcast impose strict requirements on transmission delay. IPTV framework has to provide mechanisms to satisfy the stringent delay, jitter, and packet loss requirements of the IPTV service over lossy transmission channels with varying characteristics. The proposed research focuses on error recovery and channel change latency problems in IPTV networks. Our specific aim is to develop a content delivery framework that integrates content features, IPTV application requirements, and network characteristics in such a way that the network resource utilization can be optimized for the given constraints on the user perceived service quality. To achieve the desired QoE levels, the proposed research focuses on the design of resource optimal server-based and peer-assisted delivery techniques. First, by analyzing the tradeoffs on the use of proactive and reactive repair techniques, a solution that optimizes the error recovery overhead is proposed. Further analysis on the proposed solution is performed by also focusing on the use of multicast error recovery techniques. By investigating the tradeoffs on the use of network-assisted and client-based channel change solutions, distributed content delivery frameworks are proposed to optimize the error recovery performance. Next, bandwidth and latency tradeoffs associated with the use of concurrent delivery streams to support the IPTV channel change are analyzed, and the results are used to develop a resource-optimal channel change framework that greatly improves the latency performance in the network. For both problems studied in this research, scalability concerns for the IPTV service are addressed by properly integrating peer-based delivery techniques into server-based solutions.Ph.D

Avaliação da qualidade de experiência de vídeo em várias tecnologias

Mestrado em Engenharia Eletrónica e TelecomunicaçõesNowadays the internet is associated with many services. Combined with this fact, there is a marked increase of the users joining this service. In this perspective, it is required that the service providers guarantee a minimum quality to the network services. The Quality of Experience of services is quite crucial in the development of services in networks. Also noteworthy, the tra c increase in multimedia services, including video streaming, increases the probability of congesting the networks. In the perspective of the service provider, the monitoring is a solution to avoid saturation in network. This way, this dissertation proposes to develop a platform that allows a multimedia tra c monitoring in the Meo Go service provided by the operator Portugal Telecom Communications. The architecture of the adaptive streaming over HTTP has been studied and tested to obtain the quality of experience metrics. This adaptive streaming technique presents the smooth streaming, an architecture made by Microsoft company, and it is used in the Meo Go service. Then, it is monitored the metrics obtained with the video player. This analysis is done objectively and subjectively. In this phase, the objective implementation of the method allows to obtain the prediction value of the Quality of Experience by consumers. The selected metrics were derived from the state / performance of network and terminal device. The obtained metrics aim to simulate human action in video score quality. Otherwise, subjectively, it is conducted a survey based in a questionnaire to compare methods. In this phase it was created an on-line platform to allow the obtain a greater number of rankings and data processing. In the obtained results, rstly in the smooth streaming player, it is shown the adaptive streaming implementation technique. On the next phase, test scenarios were created to demonstrate the functioning of the method in many cases, with greater relevance for those ones with higher dynamic complexity. From the perspective of subjective and objective methods, these have values that con rm the architecture of the implemented module. Over time, the performance of the scoring the quality of video streaming services approaches the one in a human mental action.Nos dias de hoje a Internet é um dos meios com mais serviços associados. Conjugado a este facto, existe um acentuado aumento de utilizadores a aderir a este serviço. Nesta perspectiva existe a necessidade de garantir uma qualidade mínima por parte dos prestadores de serviços. A Qualidade de Experiência que os consumidores têm dos serviços é bastante crucial no desenvolvimento e optimização dos serviços nas redes. É ainda de salientar que o aumento do tráfego multimédia, nomeadamente os streamings de vídeo, apresenta incrementos na probabilidade de as redes se congestionarem. Na perspectiva do prestador de serviços a monitorização é a solução para evitar a saturação total. Neste sentido, esta dissertação pretende desenvolver uma plataforma que permite a monitorização do tráfego de multimédia do serviço do Meo Go, fornecido pela operadora Portugal Telecom Comunicações. Neste trabalho foi necessário investigar e testar a arquitectura do streaming adaptativo sobre HTTP para ser possível obter métricas de qualidade de experiência. Este streaming adaptativo apresenta a técnica de smooth streaming, sendo esta arquitectura projectada pela empresa Microsoft e utilizada no serviço Meo Go. Posteriormente foram monitorizadas as métricas que se obtiveram no player de vídeo. Esta análise foi realizada de forma objectiva e subjectiva. Nesta fase da implementação objectiva do método em que se pretende obter uma predição do valor de Qualidade de Experiência por parte do consumidor, foram seleccionadas as métricas oriundas do estado/desempenho da rede e do dispositivo terminal. As métricas obtidas entram num processo de tratamento que pretende simular a ação humana nas classificações da qualidade dos vídeos. De outra forma, subjectivamente, foi realizada uma pesquisa, com base num questionário, de modo a comparar os métodos. Nesta etapa foi gerada uma plataforma online que possibilitou obter um maior número de classificações dos vídeos para posteriormente se proceder ao tratamento de dados. Nos resultados obtidos, primeiramente ao nível do player de smooth streaming, estes permitem analisar a técnica de implementação de streaming adaptativo. Numa fase seguinte foram criados cenários de teste para comprovar o funcionamento do método em diversas situações, tendo com maior relevância aqueles que contêm dinâmicas mais complexas. Na perspectiva dos métodos subjectivo e objectivo, estes apresentam valores que confirmam a arquitectura do módulo implementado. Adicionalmente, o desempenho do método em classificar a qualidade de serviço de vídeo streaming, ao longo do tempo, apresentou valores que se aproximam da dinâmica esperada numa ação mental humana