The case of online trust

“The original publication is available at www.springerlink.com”. Copyright SpringerThis paper contributes to the debate on online trust addressing the problem of whether an online environment satisfies the necessary conditions for the emergence of trust. The paper defends the thesis that online environments can foster trust, and it does so in three steps. Firstly, the arguments proposed by the detractors of online trust are presented and analysed. Secondly, it is argued that trust can emerge in uncertain and risky environments and that it is possible to trust online identities when they are diachronic and sufficient data are available to assess their reputation. Finally, a definition of trust as a second-order property of first-order relation is endorsed in order to present a new definition of online trust. According to such a definition, online trust is an occurrence of trust that specifically qualifies the relation of communication ongoing among individuals in digital environments. On the basis of this analysis, the paper concludes by arguing that online trust promotes the emergence of social behaviours rewarding honest and transparent communications.Peer reviewe

Online trust and Internet gambling

There are a number of features which can identify an outstanding brand, with consumer trust being highly-prized, particularly in the online gambling sector. In this article, Dr. Mark Griffiths, Professor of Gambling Studies at Nottingham Trent University, examines the challenges facing the gambling industry in gaining trust, the results of respected surveys on what is required to create trust and provides key considerations for operators in earning user trust

Ignore These At Your Peril: Ten principles for trust design

Online trust has been discussed for more than 10 years, yet little practical guidance has emerged that has proven to be applicable across contexts or useful in the long run. 'Trustworthy UI design guidelines' created in the late 90ies to address the then big question of online trust: how to get shoppers online, are now happily employed by people preparing phishing scams. In this paper we summarize, in practical terms, a conceptual framework for online trust we've established in 2005. Because of its abstract nature it is still useful as a lens through which to view the current big questions of the online trust debate - large focused on usable security and phishing attacks. We then deduct practical 10 rules for providing effective trust support to help practitioners and researchers of usable security

Determinants of online trust and their impact on online purchase intention

Abundant literature has examined online trust. However the different approaches were scarcely integrated to address the determinants of online trust and their impacts on online purchase intention. An integrative approach to online trust is adopted in this paper. A survey is carried out on a sample of 401 online consumers in Indonesia. The findings show that purchase intention is significantly influenced by online trust. Besides, there is significant impact of personality based trust (benevolence, integrity, credibility), cognitive based trust (reputation and cost benefit calculation) and institutional based trust (situation normality) on online trust

Pengaruh Online Trust Dan Perceived Enjoyment Terhadap Online Shopping Satisfaction Dan Repurchase Intention Lazada Indonesia

Penelitian ini bertujuan untuk menguji pengaruh online trust dan perceived enjoyment terhadap online shopping satisfaction dan online repurchase intention konsumen Lazada Indonesia studi di Kota Denpasar. Variabel yang diteliti pada penelitian ini adalah variabel online trust, perceived enjoyment, online shopping satisfaction, dan online repurchase intention. Jumlah sampel yang diambil sebanyak 115 sampel, dengan menggunakan purposive sampling. Teknik analisis yang digunakan adalah path analysis dan melakukan uji sobel. Variabel online trust dan perceived enjoyment, masing-masing berpengaruh positif dan signifikan terhadap online shopping satisfaction konsumen Lazada Indonesia di Kota Denpasar. Online trust, perceived enjoyment, dan online shopping satisfaction, masing-masing berpengaruh positif dan signifikan terhadap online repurchase intention konsumen Lazada Indonesia di Kota Denpasar. Penelitian ini berhasil membuktikan bahwa online shopping satisfaction secara signifikan memediasi pengaruh online trust dan pengaruh perceived enjoyment terhadap online repurchase intention konsumen Lazada Indonesia di Kota Denpasar

The Influence of Website Design on Online Trust in Electronic Commerce Retailing Environments

E-commerce retail sales continue to experience significant growth in the United States (U.S.) annually. However, the contribution of e-commerce retail sales towards total retail sales in the U.S. remains low. Furthermore, the growth of e-commerce retail sales from year to year as a percentage of total retail sales in the U.S. is also fractional. The lack of online trust by consumers has been cited as a significant barrier to transacting online and a possible cause of this slow-moving trend. E-commerce retail sales are paramount to the success and profitability of online merchants. It remains critical to understand the underlying determinants of online trust as a precursor to online purchase intention. This study sought to explore the effect of one such determinant namely, website design, on online trust. Using constructs and scales synthesized from the salient literature, the effects of visual design, social-cue design, and content design on online trust were measured and reported. Additionally, the mediating influence of online trust on online purchase intention was investigated. Demographic factors of age and gender were also examined for possible moderating effects of website design on online trust. A conceptual model of the influence of website design on online trust and the influence of online trust on purchase intention in e-commerce retailing environments was also tested. The study involved scenario-based survey research methodology. Participants were presented with two websites along with a fictitious purchase scenario and post-scenario survey. The survey captured their responses with respect to the design elements of each website, their inclination to trust each website, and their intention to make a purchase from each website. Participants’ age range and gender were also captured in the survey. A total of 502 participants took part in the study. The results found that each of the components of website design namely, visual design, social-cue design, and content design had a statistically significant effect on online trust. Online trust was also found to mediate the effect of these design factors on purchase intention. Finally, no significant effects of age or gender on website design’s relationship with online trust were found. Subsequently, implications and suggestions for future research are presented

A conceptual model of online hotel booking: the role of online review and online trust towards online booking intention / Fadhlina Mahat... [ et al.]

A growing reliance on the Internet as an information source when making choices about hotel booking raises the need for more research into this issue. Within online hotel booking context, this study aims to investigate the influence of online review and online trust towards online booking intention. Furthermore, the mediating role of online trust will also have been examined. Based on review of past literature, six dimensions of online review construct are proposed namely, usefulness, reviewer expertise, timeliness, volume, valence and comprehension as predictors. The proposed model is supported by Stimulus-Organism-Response (S-O-R) model developed by Mehrabian and Rusell (1974). In the present study, online review is conceptualized as a second order construct. It is predicted that online review has positive effect on both online trust and online booking intention. Besides, online trust is predicted to has a positive effect on online booking intention. Finally, it is expected that the online trust mediates the relationship between online review and online booking intention. This study contributes to the existing body of knowledge by examining the role of online trust as mediator

Analisis Kepercayaan Pelanggan Terhadap Minat Belanja Online Menggunakan Metode Theory of Planned Behavior

E-Commerce growth that starting to get rapid in Indonesia is one of the reason this research is conducted. From that case emerge question, what is that motivates or influence user to have an intention to shopping online. To find out the reason Theory of Planned Behavior as the method in this research. Used variable in this research are Attitude toward the behavior, Social norm, Percieved Behavioral Control that seen an effect to Online trust. Likewise also seeing an effect on percieved behavior control and online trust to online purhcase intention. This research has a goal to find out are there any relations from the mentioned variable to Palembang consumer. Sample that being used are 100 respondents that make up from Internet user in Palembang City. Multiple Linear Regression is used as technique to analyze the data. Parsially percieved behavioral control affect online trust and perceived behavioral control and online trust affect online purchase intention. After Simultanly testing is done, all of variable is found having an inffluence to Online trust and Online Purchase Intention

A meta-analysis of online trust : examining main and moderating effects

textThe purpose of this study was (1) to conduct a meta-analysis on the antecedents and consequences of online trust; (2) to test for seven moderating variables involving online trust; and (3) to use the pooled correlation matrix to fit the research model. The data for the meta-analytic procedure involved 120 papers reporting 150 independent studies. Results showed statistically significant relationships involving online trust and its various antecedents (e.g., perceived security) and consequences (e.g., behavioral intention). The relationships were heterogeneous across studies and the variances for the reported effect sizes were partially explained by certain methodological characteristics. The meta-analytic structural equation modeling analysis indicated that online trust mediates the effect of various antecedents on behavioral intention. A discussion of results, implications, limitations, and future research is provided.Informatio