Lifeline of New Products- Destination: The Patient\u27s Bedside

The lifeline of a new product begins with an innovative process driven by an on-line request through our academic medical center’s intranet system. The individual championing the new product completes the request. Staff nurses have a voice in the decision making process of the acceptance or the rejection of new product(s) being used in a hospital setting. All requested products are thoroughly investigated as the item relates to new technology, cost, reimbursement, medical evidence and evidence-based practice. These critical factors assist in the decision making process to improve the quality of patient care while ensuring cost-containment and standardization, thereby, translating into positive patient outcomes. A nurse educator is intimately involved in the Product Evaluation and Implementation Process. As the nurse coordinating the evaluation of a product, there is opportunity to work in concert with supply chain/contract buyers, inventory control/distribution managers, requestors and the sales representatives to produce an efficient evaluation. Clinical effectiveness, quality and acceptance are criteria used to evaluate the product. Once the evaluation period is complete, data is collected and analyzed. A summary report is generated and shared electronically with the appropriate organizational representatives. Based upon the results the product is either accepted or rejected. If a product is accepted, the process moves onto the implementation phase. The nursing website and the hospital intranet is used to provide the nursing staff with Product Announcements, Product Information, Summary of Committee Actions and communicates in what phase the product rests. Presented at: National Conference: National Nursing Staff Development Organization 2009 Conference, July 8-12, 2009, Philadelphia, PA

Extracting consumers needs for new products a web mining approach

Here we introduce a web mining approach for automatically identifying new product ideas extracted from web logs. A web log - also known as blog - is a web site that provides commentary, news, and further information on a subject written by individual persons. We can find a large amount of web logs for nearly each topic where consumers present their needs for new products. These new product ideas probably are valuable for producers as well as for researchers and developers. This is because they can lead to a new product development process. Finding these new product ideas is a well-known task in marketing. Therefore, with this automatic approach we support marketing activities by extracting new and useful product ideas from textual information in internet logs. This approach is implemented by a web-based application named Product Idea Web Log Miner where users from the marketing department provide descriptions of existing products. As a result, new product ideas are extracted from the web logs and presented to the users

New products and corruption: evidence from Indian firms

It has been shown that corruption has a negative effect on firm productivity, but what about its impact on product innovation ? We find that corruption, functioning as a bribe tax, diminishes the probability of new product introduction. We use a World Bank Enterprise Survey from India in 2005, with 1600 firms answering if they introduced a new product to the firm and on the average quantity of bribe paid by firms. Controlling for innovation determinants, firm characteristics, location choice, multi-product firms and other business environment variables, sector-location bribe averages have a negative and significant impact on product innovation.Innovation, corruption, firm performance.