Merry Christmas from a Land of Hope and Sorrow

I was driving home from work a few weeks ago, flipping through the radio stations and I came upon one of those dedicated progressive/modern/pop holiday formats you hear so often this time of year. I tarried, only planning to spend a moment there. It was a cover version of O Holy Night performed by Josh Groban. I\u27m not the biggest fan of Groban, so my hand instinctively went back to the dial when I stopped. [excerpt

Cy Joins Veterinarian Staff

Amy C. Kearns. Yep, that\u27s me. At least that\u27s the name I sign with my Iowa State pen everytime I use one of my Iowa State checks that are found inside my Iowa State checkbook holder. I am probably the biggest Iowa State fan you will ever meet. Ever since my parents met on the campus ofIowa State University some 33 years ago, my blood has been destined to flow both red and yellow. So what does that C stand for in my name? Well, my parents would like to have you believe it stands for my middle name, but they are off their rocker, because everyone knows it stands for Cy

Event Planning and Promotion, Blog 2

Student blog posts from the Great VCU Bike Race Book

Event Planning and Promotion, Blog 2

Student blog posts from the Great VCU Bike Race Book

The Motivational Factors that Influence Rugby Fandom in The United States

The purpose of this research was to understand the different factors that affect varying levels of rugby fandom. Rugby is currently very popular worldwide but faces extreme competition in the United States, especially from football. This research is important because it will help marketers and sport managers better understand fan motivation in rugby. This will allow them to better market and grow the sport in the United States to compete with American sports. A sample of 111 participants from a small private college in New York was surveyed for this study. The survey contained primarily quantitative questions, with one open ended quantitative question to end the survey. Participants were asked about the factors that motivate them to follow sport in general and what factors might lead them to follow rugby if they don’t already. Socialization and excitement of the game were found to be the highest rated motivational factors. It was also found that there was a significant difference in how men rated violence and sport higher than women, implying that rugby may struggle generating a female fanbase because of its physical and violent nature. In the analysis of the qualitative data one of the most common themes was that American sports fans compare rugby to football which reinforces the heavy competition from football in the United States. Many fans also commented on the physicality of the game, for some it was a turnoff to the sport and to others it made the sport more exciting. Other fans felt that, while expressing some interest in the sport, it was confusing and difficult to follow as well as hard to gain access to. These results show that the biggest challenge to rugby will likely be competition from other sports. As of right now there is no significant outlet for rugby in the US which makes it hard to find for potential fans. American audiences will need greater exposure to the sport in order to develop a better understanding of the game and generate fandom

Fast-food advertising in social media. A case study on Facebook in Egypt

The purpose of this paper is to explore the factors that affect young Egyptian consumers' attitudes towards fast-food advertising in Facebook which is considered the most widely used social media network. 4 focus groups were conducted with young consumers from 2 Egyptian cities. Content analysis was applied for the Egyptian fast-food Facebook fan pages with the aid of the NVivo software. The findings of this exploratory study have shown that young consumers are accepting the idea of fast food advertising in Facebook. Moreover, the research provides a framework for the factors that lead to consumers' engagement with the advertisements on Facebook. With the increase in the popularity of social media websites among the young generation, fast-food marketers find it a more effective medium for advertising for their chains among that segment. The research provides insights for marketers to make their advertisements more effective on Facebook. The participants in the focus groups were young consumers in Egypt. It would be useful to expand the sample and conduct the research in other developing and developed countries with more consumers from other age groups. Consumer attitude towards advertising as a topic generates interest from academics and practitioners in looking at analysis of the effectiveness and success of advertisements in social media. Therefore this research adds value in that, so far, there is very little academic literature on this particular topic examining young Egyptian consumers' attitudes towards fast-food advertising in Facebook

Logarithmic good reduction, monodromy and the rational volume

Let $R$ be a strictly local ring complete for a discrete valuation, with fraction field $K$ and residue field of characteristic $p > 0$. Let $X$ be a smooth, proper variety over $K$. Nicaise conjectured that the rational volume of $X$ is equal to the trace of the tame monodromy operator on $\ell$-adic cohomology if $X$ is cohomologically tame. He proved this equality if $X$ is a curve. We study his conjecture from the point of view of logarithmic geometry, and prove it for a class of varieties in any dimension: those having logarithmic good reduction.Comment: final version, to appear in Algebra & Number Theor

A comparison of homonym meaning frequency estimates derived from movie and television subtitles, free association, and explicit ratings

First Online: 10 September 2018Most words are ambiguous, with interpretation dependent on context. Advancing theories of ambiguity resolution is important for any general theory of language processing, and for resolving inconsistencies in observed ambiguity effects across experimental tasks. Focusing on homonyms (words such as bank with unrelated meanings EDGE OF A RIVER vs. FINANCIAL INSTITUTION), the present work advances theories and methods for estimating the relative frequency of their meanings, a factor that shapes observed ambiguity effects. We develop a new method for estimating meaning frequency based on the meaning of a homonym evoked in lines of movie and television subtitles according to human raters. We also replicate and extend a measure of meaning frequency derived from the classification of free associates. We evaluate the internal consistency of these measures, compare them to published estimates based on explicit ratings of each meaning’s frequency, and compare each set of norms in predicting performance in lexical and semantic decision mega-studies. All measures have high internal consistency and show agreement, but each is also associated with unique variance, which may be explained by integrating cognitive theories of memory with the demands of different experimental methodologies. To derive frequency estimates, we collected manual classifications of 533 homonyms over 50,000 lines of subtitles, and of 357 homonyms across over 5000 homonym–associate pairs. This database—publicly available at: www.blairarmstrong.net/homonymnorms/—constitutes a novel resource for computational cognitive modeling and computational linguistics, and we offer suggestions around good practices for its use in training and testing models on labeled data

Spartan Daily, February 1, 2018

Volume 150, Issue 4https://scholarworks.sjsu.edu/spartan_daily_2018/1003/thumbnail.jp

Sports, Inc., Volume 10, Issue 1

The ILR Cornell Sports Business Society magazine is a semester publication titled Sports, Inc. This publication serves as a space for our membership to publish and feature in-depth research and well-thought out ideas to advance the world of sport. The magazine can be found in the Office of Student Services and is distributed to alumni who come visit us on campus. Issues are reproduced here with permission of the ILR Cornell Sports Business Society.https://digitalcommons.ilr.cornell.edu/sportsinc/1013/thumbnail.jp