Personality in Computational Advertising: A Benchmark

In the last decade, new ways of shopping online have increased the possibility of buying products and services more easily and faster than ever. In this new context, personality is a key determinant in the decision making of the consumer when shopping. A person’s buying choices are influenced by psychological factors like impulsiveness; indeed some consumers may be more susceptible to making impulse purchases than others. Since affective metadata are more closely related to the user’s experience than generic parameters, accurate predictions reveal important aspects of user’s attitudes, social life, including attitude of others and social identity. This work proposes a highly innovative research that uses a personality perspective to determine the unique associations among the consumer’s buying tendency and advert recommendations. In fact, the lack of a publicly available benchmark for computational advertising do not allow both the exploration of this intriguing research direction and the evaluation of recent algorithms. We present the ADS Dataset, a publicly available benchmark consisting of 300 real advertisements (i.e., Rich Media Ads, Image Ads, Text Ads) rated by 120 unacquainted individuals, enriched with Big-Five users’ personality factors and 1,200 personal users’ pictures

Improving customer churn prediction by data augmentation using pictorial stimulus-choice data

The purpose of this paper is to determine the added value of pictorial stimulus-choice data in customer churn prediction. Using Random Forests and 5 times 2 fold cross-validation, this study analyzes how much pictorial stimulus choice data and survey data increase the AUC of a churn model over and above administrative, operational and complaints data. The finding is that pictorial-stimulus choice data significantly increases AUC of models with administrative and operational data. The practical implication of this finding is that companies should start considering mining pictorial data from social media sites (e.g. Pinterest), in order to augment their internal customer database. This study is original in that it is the first that assesses the added value of pictorial stimulus-choice data in predictive models. This is important because more and more social media websites are focusing on pictures

Image, satisfaction, destination and product post-visit behaviours: How do they relate in emerging destinations?

This study proposes a conceptual model that sheds light on how the destination image of emerging tourist destinations relates to tourism satisfaction and intention to subsequently recommend the place and purchase its products. Destination image is studied through three components – cognitive, affective, and unique. Unique image has been overlooked in previous research and few studies focus on its measurement. This study uses a new method of measuring it through text-mining of user-generated blog posts. Findings from a sample of 314 foreign visitors to Sofia, Bulgaria, reveal that the affective image influences tourist satisfaction and post-visit behaviour; the cognitive component has a significant effect on all the constructs, except for tourist satisfaction, whereas unique image only influences the intention to recommend and purchase destination country products. Joining together two streams of research, this study also argues that the intention to recommend a destination spot influences the intention to buy its products.This study proposes a conceptual model that sheds light on how the destination image of emerging tourist destinations relates to tourism satisfaction and intention to subsequently recommend the place and purchase its products. Destination image is studied through three components – cognitive, affective, and unique. Unique image has been overlooked in previous research and few studies focus on its measurement. This study uses a new method of measuring it through text-mining of user-generated blog posts. Findings from a sample of 314 foreign visitors to Sofia, Bulgaria, reveal that the affective image influences tourist satisfaction and post-visit behaviour; the cognitive component has a significant effect on all the constructs, except for tourist satisfaction, whereas unique image only influences the intention to recommend and purchase destination country products. Joining together two streams of research, this study also argues that the intention to recommend a destination spot influences the intention to buy its products.info:eu-repo/semantics/acceptedVersio

First impressions: A survey on vision-based apparent personality trait analysis

© 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes,creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.Personality analysis has been widely studied in psychology, neuropsychology, and signal processing fields, among others. From the past few years, it also became an attractive research area in visual computing. From the computational point of view, by far speech and text have been the most considered cues of information for analyzing personality. However, recently there has been an increasing interest from the computer vision community in analyzing personality from visual data. Recent computer vision approaches are able to accurately analyze human faces, body postures and behaviors, and use these information to infer apparent personality traits. Because of the overwhelming research interest in this topic, and of the potential impact that this sort of methods could have in society, we present in this paper an up-to-date review of existing vision-based approaches for apparent personality trait recognition. We describe seminal and cutting edge works on the subject, discussing and comparing their distinctive features and limitations. Future venues of research in the field are identified and discussed. Furthermore, aspects on the subjectivity in data labeling/evaluation, as well as current datasets and challenges organized to push the research on the field are reviewed.Peer ReviewedPostprint (author's final draft

360-MAM-Affect: Sentiment Analysis with the Google Prediction API and EmoSenticNet

Online recommender systems are useful for media asset management where they select the best content from a set of media assets. We have developed an architecture for 360-MAM- Select, a recommender system for educational video content. 360-MAM-Select will utilise sentiment analysis and gamification techniques for the recommendation of media assets. 360-MAM-Select will increase user participation with digital content through improved video recommendations. Here, we discuss the architecture of 360-MAM-Select and the use of the Google Prediction API and EmoSenticNet for 360-MAM-Affect, 360-MAM-Select's sentiment analysis module. Results from testing two models for sentiment analysis, Sentiment Classifier (Google Prediction API) and EmoSenticNetClassifer (Google Prediction API + EmoSenticNet) are promising. Future work includes the implementation and testing of 360-MAM-Select on video data from YouTube EDU and Head Squeeze

Integrating selection-based aspect sentiment and preference knowledge for social recommender systems.

Purpose: Recommender system approaches such as collaborative and content-based filtering rely on user ratings and product descriptions to recommend products. More recently, recommender system research has focussed on exploiting knowledge from user-generated content such as product reviews to enhance recommendation performance. The purpose of this paper is to show that the performance of a recommender system can be enhanced by integrating explicit knowledge extracted from product reviews with implicit knowledge extracted from analysis of consumer’s purchase behaviour. Design/methodology/approach: The authors introduce a sentiment and preference-guided strategy for product recommendation by integrating not only explicit, user-generated and sentiment-rich content but also implicit knowledge gleaned from users’ product purchase preferences. Integration of both of these knowledge sources helps to model sentiment over a set of product aspects. The authors show how established dimensionality reduction and feature weighting approaches from text classification can be adopted to weight and select an optimal subset of aspects for recommendation tasks. The authors compare the proposed approach against several baseline methods as well as the state-of-the-art better method, which recommends products that are superior to a query product. Findings: Evaluation results from seven different product categories show that aspect weighting and selection significantly improves state-of-the-art recommendation approaches. Research limitations/implications: The proposed approach recommends products by analysing user sentiment on product aspects. Therefore, the proposed approach can be used to develop recommender systems that can explain to users why a product is recommended. This is achieved by presenting an analysis of sentiment distribution over individual aspects that describe a given product. Originality/value: This paper describes a novel approach to integrate consumer purchase behaviour analysis and aspect-level sentiment analysis to enhance recommendation. In particular, the authors introduce the idea of aspect weighting and selection to help users identify better products. Furthermore, the authors demonstrate the practical benefits of this approach on a variety of product categories and compare the approach with the current state-of-the-art approaches

Sentiment Analysis in Social Streams

In this chapter, we review and discuss the state of the art on sentiment analysis in social streams—such as web forums, microblogging systems, and social networks, aiming to clarify how user opinions, affective states, and intended emo tional effects are extracted from user generated content, how they are modeled, and howthey could be finally exploited.We explainwhy sentiment analysistasks aremore difficult for social streams than for other textual sources, and entail going beyond classic text-based opinion mining techniques. We show, for example, that social streams may use vocabularies and expressions that exist outside the mainstream of standard, formal languages, and may reflect complex dynamics in the opinions and sentiments expressed by individuals and communities

A review of the role of sensors in mobile context-aware recommendation systems

Recommendation systems are specialized in offering suggestions about specific items of different types (e.g., books, movies, restaurants, and hotels) that could be interesting for the user. They have attracted considerable research attention due to their benefits and also their commercial interest. Particularly, in recent years, the concept of context-aware recommendation system has appeared to emphasize the importance of considering the context of the situations in which the user is involved in order to provide more accurate recommendations. The detection of the context requires the use of sensors of different types, which measure different context variables. Despite the relevant role played by sensors in the development of context-aware recommendation systems, sensors and recommendation approaches are two fields usually studied independently. In this paper, we provide a survey on the use of sensors for recommendation systems. Our contribution can be seen from a double perspective. On the one hand, we overview existing techniques used to detect context factors that could be relevant for recommendation. On the other hand, we illustrate the interest of sensors by considering different recommendation use cases and scenarios