Social Media Technologies' Use for the Competitive Information and Knowledge Sharing, and Its Effects on Industrial SMEs' Innovation

The effective use of technologies supporting decision making is essential to companies? survival. Recent studies analyzed social media technologies (SMT) in the context of small- and medium-sized enterprises (SMEs), contributing to the discussion on SMT benefits from the marketing perspective. This article focuses on the effects of SMT use on innovation. Our findings provide empirical evidence on the positive effects of SMT use for acquiring external information and for sharing knowledge and innovation performance

Intelligence Economique : Une revue de la littérature

Dans un environnement instable, où l'analyse des menaces et opportunités n'est plusune option, les entreprises réalisent qu'il devrait y avoir des changements majeurs dans la manièredont ils prennent leurs décisions. La concurrence croissante a incité les praticiens à mettre enœuvre des fonctions d'intelligence économique au sein de leur organisation afin de prendre demeilleures décisions. Le but de cet article est d'analyser la littérature anglo-saxonne surl'intelligence économique, son évolution et les concepts associés, en mettant l'accent sur leprocessus de l'intelligence économique et la prise de décision

Effect of competitive intelligence dimensions on effectiveness of marketing strategies: A path analysis approach

One of the features of new organizations is the accumulation of excessive knowledge on a competitive scale, so that the information enhancement in organizations and the need for their analysis and proper and logical use in organizational decisions within the last two decades has led to the emergence of a phenomenon called Competitive Intelligence. Competitive Intelligence is considered as a strategic management tool and also as one of the world fastest domains in business development. The objective of this article is to identify the impact rate and prioritization of the categories and components of competitive intelligence patterns together with the effectiveness of marketing strategies in order to increase awareness and provide a better recognition of operational and executive solutions. In this paper, after introducing a competitive intelligence pattern, we used a questionnaire to identify the pattern components impact on the effect of marketing strategies among the Food Industry staff in Sari who were selected by stratified random sampling. The statistical analysis has shown that quality differences, barriers to entry and price sensitivity components and also competitive rivalries category have had the greatest impact on the effectiveness of marketing strategies

Effect of competitive intelligence dimensions on effectiveness of marketing strategies: A path analysis approach

One of the features of new organizations is the accumulation of excessive knowledge on a competitive scale, so that the information enhancement in organizations and the need for their analysis and proper and logical use in organizational decisions within the last two decades has led to the emergence of a phenomenon called Competitive Intelligence. Competitive Intelligence is considered as a strategic management tool and also as one of the world fastest domains in business development. The objective of this article is to identify the impact rate and prioritization of the categories and components of competitive intelligence patterns together with the effectiveness of marketing strategies in order to increase awareness and provide a better recognition of operational and executive solutions. In this paper, after introducing a competitive intelligence pattern, we used a questionnaire to identify the pattern components impact on the effect of marketing strategies among the Food Industry staff in Sari who were selected by stratified random sampling. The statistical analysis has shown that quality differences, barriers to entry and price sensitivity components and also competitive rivalries category have had the greatest impact on the effectiveness of marketing strategies

Modelo de medición de la relación entre madurez organizacional y beneficios obtenidos a partir del uso de inteligencia de negocios en el contexto empresarial colombiano

La inteligencia de negocios ha tomado gran relevancia para la gestión de las organizaciones, sin embargo, existe incertidumbre sobre cuáles son los beneficios que realmente puede esperar una organización al implementar este tipo de instrumentos, así como los factores que afectan obtener con éxito estos beneficios y la forma en que deben ser abordados. Los beneficios son alcanzados en la medida en la que se cumplen con determinados requerimientos, que agrupados en niveles o estados determinan la madurez de la organización. Este trabajo busca contribuir al estudio de las organizaciones mediante la identificación de los beneficios del uso de la inteligencia de negocios y el desarrollo de un modelo de madurez para evaluar los aspectos y hojas de ruta que se pueden trazar para obtener los beneficios propuestos. La investigación se desarrolla con un enfoque multimetodológico, con el cual se abordan los atributos individuales, sociales y tecnológicos del uso de la inteligencia de negocios, así como los estados o niveles de madurez. Con la revisión sistemática de la literatura y el desarrollo de un modelo para realizar la medición dentro de un estudio de caso en el que se evalúan postulados hipotéticos sobre madurez, beneficios y su relación.Abstract: Business intelligence has taken great relevance to the organizational management, however, there is uncertainty about what are the benefits that an organization can really expect when implementing this type of instruments, as well as the factors that affect successfully obtaining these benefits and the way they should be addressed. The benefits are achieved to the extent that certain requirements are fulfilled, which grouped into levels or states determine the maturity of the organization. This work seeks to contribute to the study of organizations by identifying the benefits of using business intelligence and developing a maturity model to assess the aspects and roadmaps that can be drawn to obtain the proposed benefits. The research is developed with a multimetodological approach, which addresses the individual, social and technological attributes of the use of business intelligence, as well as the states or levels of maturity. With the systematic review of the literature and the development of a model to perform the measurement within a case study in which hypothetical postulates about maturity, benefits and their relationship are evaluated.Maestrí

La integración de los enfoques de Inteligencia para la promoción del desarrollo de ventajas competitivas científicas, tecnológicas e innovadoras en el Sector Vasco de Automoción.

Los capítulos 4, 5 y 8 están sujetos a confidencialidad por el autor 297 p.Los desafíos tecnológicos, económicos y sociales en que viven actualmente las organizaciones han puesto de manifiesto que, para ser competitivas, deben pasar de una posición reactiva a una posición proactiva, con capacidad para innovar y adaptarse ágilmente a las singularidades que puedan suscitarse, haciendo uso inteligente de los datos, información y conocimientos en todas sus áreas.Para dar respuesta a estos desafíos, las organizaciones buscan desarrollar e implementar modelos de inteligencia que recopilen, analicen, interpreten y diseminen datos e información de alto valor añadido para su uso en la definición y ejecución de su estrategia, así como en los procesos de toma de decisiones.En este sentido, el concepto de inteligencia, originalmente ligado a los ámbitos militar, seguridad, político, económico y comercial, y entendido como la capacidad para aprovechar los recursos internos y externos para la definición de estrategias ha pasado al ámbito organizacional, con el fin último de dotar a todos los agentes de una serie de capacidades que de otra forma no sería posible. Sin embargo, en ese proceso de migración, el concepto de inteligencia ha ido evolucionando, especializándose y encasillándose, de tal forma que ha dado lugar a distintos enfoques, que en esencia comparten objetivos pero que en aplicación se han ido solapando.Atendiendo a esta situación, esta investigación guarda dentro sus objetivos establecer las bases para la definición de los principales enfoques de inteligencia relacionados con las organizaciones, a través del análisis de sus estructuras intelectuales, evolución, principales líneas de investigación y desarrollo, autores, publicaciones y organizaciones relevantes, entre otros aspectos. Para ello, se ha recurrido a la utilización de técnicas y herramientas bibliométricas, que han permitido evaluar y analizar las publicaciones relacionadas con esta disciplina, así como medir su impacto y calidad en el desarrollo de esta. Además, para dotar de una visión de contraste, se ha seleccionado el sector de automoción, como caso de uso, atendiendo a su efecto tractor y relevancia en el desarrollo económico y social, a través de la realización de entrevistas y encuestas en las que se evalúa el uso de la Inteligencia en toda la cadena de valor.Por último, tomando en cuenta las estructuras intelectuales, se propone el Modelo de Inteligencia STRIM (Strategic Intelligence Model), que hace de marco para la integración de los enfoques de Inteligencia Competitiva, Inteligencia Tecnológica, Inteligencia de Mercado, Inteligencia Organizacional, Inteligencia de Negocio e Inteligencia Estratégica, de manera sencilla y práctica, pensando en las necesidades de las organizaciones y su interés por explotar al máximo los beneficios que tienen los datos, información y conocimientos

Developing a competitive intelligence strategy model for South African life assurance industry.

Doctoral Degree. University of KwaZulu-Natal, Durban.Competitive Intelligence Embeddedness (CIE) and organisational performance studies have used various techniques and methods to explain the relationships between variables. To address this limitation in the body of knowledge, the objective of this study was to apply PLS-SEM and build a model that explained and identified the critical factors affecting CIE in the SA life insurance environment. This study was deductive and based on a non-experimental research design. Quantitative research methods and descriptive design with the positivist research paradigm were employed. The researcher developed a cross-sectional quantitative approach using smart-PLS version 3.2.7. Data were collected from 276 respondents, and the response rate was 72%. Partial Least Squares Structural Equation Modelling (PLS-SEM) was applied to estimate the proposed theoretical model. This model was examined from an explanatory-predictive perspective and exhibited a high out-of-sample predictive power. Furthermore, this study’s measurement model was confirmed to be valid and reliable and acceptable. The findings of this study revealed that the R² value of the model was scored at 0.615, 0.506, and 0.735, which meant that the fourteen exogenous latent constructs collectively explained 61.5%, 50.60%, and 73.50% of the variance CIE, CS, and OP respectively. The model’s Goodness-of-Fit measured by SRMR and RMS_theta was 0.55 and 0.101 within the acceptable benchmark. The hypothesis validated that CIE was supported by employees, strategy, information usefulness, and information providers. Also, CIE, employee role clarity, and customer satisfaction aided organisational performance. This study showed that CIE is vital in SA life assurance companies because of its close association with customer satisfaction and organisational performance. Moreover, this study highlighted that the success of CIE in SA life assurance companies is influenced by the leadership style, technological readiness of the organisation, corporate culture and the accuracy, and use of information for strategic decision-making. Future research should consider a similar study in other African countries and globally to find similarities in embedding CI in organisations. The future investigation should also consider short-term insurance and other industries to test this study’s conceptual model