Parametric media: A strategic market analysis and marketing plan for a digital signage, interactive kiosk and content company

This project had two major objectives. The first objective was to conduct a strategic market analysis to serve as the backbone and roadmap for the marketing plan. The second objective was to create a strategic marketing plan to address Parametric Media\u27s strategic marketing and business goals and objectives. This project was designed to fullfill the company\u27s marketing needs. To do so, the author examined the digital signage industry, in order to understand what similar companies have done in the past, explored how consumer-based companies have deployed digital signage systems, and presented statistics and trends within the digital signage industry. The author also offers a brief background on the development of the retail grocery industry and how digital signage and interactive kiosks fit in grocery stores and supermarkets

Engaging consumer through the storefront: evidences from integrating interactive technologies

Although previous studies identified the importance of storefront windows on consumer’s entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies. The purpose of this study is to carry out an exploratory investigation into the consumers preference for a certain store based on the storefront windows (in terms of entry decision), with emphasis on the current most attractive interactive technologies. Thus, we examine the extent to which an exploratory sample of consumers is influenced by storefront interactive technologies. Emotional aspects emerge as the most influencing ones in the case of traditional storefronts, while both emotional and functional aspects emerge as the most influencing factors while considering the integration of interactive technologies. In particular, our results shed light on the way these elements can be managed for the design of future attractive storefront windows, by providing important insights for scholars and practitioners

Different views : including others in participatory health service innovation

We describe our experiences employing experience-based design (EBD) to improve an outpatients health service in the UK and discuss the impacts of incorporating the voices of those not directly using or working within the service. We suggest that such new perspectives, experiences and expertise may enable the development of service innovations outside patients’ and staffs’ conceptual space of problems/solutions, but can affect the ownership and agency within the change project. To conclude, we propose a balance between accomplishing change and creating the self-belief to achieve it

Engaging consumer through the storefront: evidences from integrating interactive technologies

Although previous studies identified the importance of storefront windows on consumer’s entry decision, there is still a lack of research on engaging consumers at the storefront through the integration with interactive technologies. The purpose of this study is to carry out an exploratory investigation into the consumers preference for a certain store based on the storefront windows (in terms of entry decision), with emphasis on the current most attractive interactive technologies. Thus, we examine the extent to which an exploratory sample of consumers is influenced by storefront interactive technologies. Emotional aspects emerge as the most influencing ones in the case of traditional storefronts, while both emotional and functional aspects emerge as the most influencing factors while considering the integration of interactive technologies. In particular, our results shed light on the way these elements can be managed for the design of future attractive storefront windows, by providing important insights for scholars and practitioners

A Review of Consumer-Facing Digital Technologies Across Different Types of Fashion Store Formats

Several current trends in the fashion retail and marketing landscape are associated with the ongoing digital revolution, including the increasing tendency for fashion retailers to adopt consumer-facing digital technologies across their online and physical store formats. Such technology helps improve the store environment by conferring a more engaging and stimulating shopping experience for consumers. This chapter provides a review of existing literature, supported by relevant industry reports and current examples from key players in the fashion retail sector, to provide a comprehensive analysis of different types of consumer-facing digital technology in various fashion store formats and how they impact on the overall shopping experience. The authors review a number of technologies including interactive touchscreens, RFID tags, beacon technology, magic mirrors and mobile apps, and consider how they are implemented in online stores, digitally enhanced stores, brand stores and pop-up stores in the fashion sector

Who is innovating? An exploratory research of digital technologies diffusion in retail industry

To date, the diffusion of digital technologies is rapidly increasingly in the physical stores as prompt by the continuous advancements in technology and consumers' expectation of new technologies. To the authors' knowledge, the evaluation of the extent to which retailers are meeting this challenge is still at an early stage. Thus, the aim of this study is to investigate the actual level of diffusion of these technologies to understand retailers' effective response. In particular, drawing upon Rogers' Theory of Innovation Diffusion (1962), the present study is based on the direct observation of 208 stores located in Oxford Street (between Marble Arch and Tottenham Court Road tube stations), London, UK in October and November 2017. Results provide an overview of the actual innovation adoption strategies in terms of innovation diffusion and the main digital technologies adopted by different retail categories considering size and store typology. Finally, the Retailing Innovation Market framework is proposed as a combination between actual technological offer and retailer demand of innovation technology, while impact for scholars and practitioners is further discussed

Design of Cloud-based and IPTV Digital Signage System

The purpose of this research is to control, monitoring, and broadcast video, audio, text with digital signage system based on cloud and IPTV. It also provides multi content on one screen display included YouTube channel and RSS feed. Network connection transfer using internet protocol, the component of cloud-based and IPTV included with a content management system and a broadcast management system. Companies provide digital signage services are still using one of the ads in large size, this can alleviate the cost of advertising using digital signage. Therefore, the result is a designed from a display of how the content can be variatif when displayed on a digital signage as well through cloud-based and IPTV

The influence of new trends in store atmospherics on customer experience in a convenience store environment in Portugal

JEL - classification system M31 – Marketing | M37 – Advertising | O3 – InnovationDelivering an enhanced customer experience is a growing concern in today’s marketing world. There is enough scientific evidence and not scientific, that the influence of customer experience depends on the efforts made by firms in several aspects, and one of the most influencing is the store atmosphere that affects customer’s buying decision, depending on the type of business or store format frequented. Therefore, the main purpose of this dissertation is to study the influence of future trends in store atmosphere on Portuguese population in a Gas Station Convenience Store (also known as c-store) context. To achieve the goal of this dissertation, an intensive literature and empirical research was conducted. Henceforward, a Focus Group and Virtual Reality based experiments were carried as exploratory and qualitative methods. Findings revealed that out of a bunch of new trends, some may result better than others in a C-Store. Trends like Front-line Employees-Customer Interaction created value for customers, Digital Signage captured attention, Hybrid Store could enhance visits to the store, Interactive Screens could be a high utility solution and Co-Creation enhanced satisfaction. Only New Payment Methods were not very well accepted due to the lack of trust on security issues. It was found that results are influenced by the number of visits or the amount of knowhow that customers hold about a certain store. A common pattern was found out to be consistent between the people that visited the store every day. Consequently, managers should understand not only which trends fits best their store/business according to their business mission (i.e. convenience stores are meant to be fast, convenient and efficient) but also how it affects each and every customer that visits their outlet. Findings also revealed that it doesn’t matter what strategies are used to manipulate the store ambiance if some main principles such as the price strategies and the products offered are not completely what customers are willing to pay for. As Adcock et al., (2001: 1) would say the customer wants “the right product, in the right place, at the right price and at the right time”.Os gestores de Marketing de hoje, têm cada vez mais uma maior preocupação em oferecer uma experiência única ao cliente. Esta realidade é comprovada não só pelas provas cientificas como também pelas noticiais do dia-a-dia. A qualidade da experiência oferecida ao cliente depende do esforço de cada empresa. Existem várias condicionantes para influenciar a decisão de compra do consumidor, e uma das mais influentes é a Atmosfera da Loja, dependendo do tipo de negócio e do formato de loja frequentado. Assim, o objetivo principal desta dissertação é estudar a influência de futuras tendências na atmosfera de loja num contexto de loja de conveniência (ou c-store) de gasolineiras em Portugal. Para alcançar o objetivo desta dissertação, foi realizada uma intensiva pesquisa empírica. Foram levadas a cabo duas experiências (Exploratórias e Qualitativas): Focus Group e Experiência à base de Realidade Virtual (exploração do mundo virtual em ambiente controlado). Resultados revelaram que de um grupo inicial de possíveis 10 novas tendências de Atmosfera de Loja, algumas podem resultar melhor que outras mediante o tipo de negócio. Tendências como Interação Colaborares de Loja – Clientes criavam maior valor para os clientes, Lojas Hibridas podem aumentar as visitas à loja, Digital Signage capta a atenção, Ecrãs Interativos podem ter grande utilidade e a Cocriação aumenta a satisfação. Os únicos que não foram bem aceites foram os Novos Métodos de Pagamento por questões de risco de segurança. Os resultados obtidos também indicam que o número de visitas ou a quantidade de know-how que os clientes têm sobre uma determinada loja, influencia as suas respostas. Por exemplo, foi possível notar um padrão comum entre os clientes diários de uma loja. Consequentemente, os gestores devem entender não só quais tendências se encaixam melhor na sua loja/negócio de acordo com sua missão de negócios (isto é, as lojas de conveniência devem ser rápidas, convenientes e eficientes), mas também como isso afeta os clientes que visitam a sua loja. Por fim, também foi possível concluir que não bastam apenas estratégias para criar o ambiente da loja. É necessário também adaptar alguns princípios fundamentais como as estratégias de preços e os produtos oferecidos aos clientes. Como Adcock et al. (2001: 1) diria: o cliente quer "o produto certo, no lugar certo, no preço certo e na hora certa"

Car Dealers’ Perception Towards Digital Signage and Its’ Descriptors: An Evidence from National Car Showroom

Due to tough economic conditions, Malaysian car markets were experiencing a slowdown. Car makers, including national cars were facing huge sales fluctuations. This pressure car dealer to use various marketing methods, including digital signage to obtain sales. However, digital signage has been underutilized by car dealer despite of its potential to generate sales in other retail formats. Therefore, this paper aims to determine the perception of digital signage in car showrooms through car dealers perspectives. By means of semi-structured interviews which were conducted between June 2017 and August 2017, car dealers from North, Central and South Malaysia were interviewed to gain insight of their perceptions toward digital signage in their showrooms. The findings revealed that car dealers have mixed perceptions towards the functions of digital signage to automotive retails. However, digital signage has the potential to positively contribute to automotive sales with given conditions that four identified descriptors met suggested criteria. These findings shall be found useful to car dealers and digital signage suppliers in learning the issues, descriptors and potential of digital signage implementation in car showrooms. As a result, the research outcomes can be used in a wider context of improvements in determining whether digital signage contributes to sales by examining each descriptor from customers perspectives