How do libraries use social networking sites to interact with users?

Conference Theme: Information, Interaction, Innovation: Celebrating the Past, Constructing the Present and Creating the FutureASIST 2012 Proceedings' web site is located at http://www.asis.org/asist2012/proceedings/frontmatter/titlepage12.htmlSocial networking sites (SNS) are helpful for stirring up interactions among users. The number of libraries which adopt SNSs is increasing. However, user engagement is low on many libraries’ SNSs. Existing research mainly focuses on the ways SNSs used in libraries and the librarians or users’ attitudes towards libraries using SNSs. Little research has been done on how to use SNSs to interact with library users effectively. This study focuses on the interactions between libraries and users on libraries’ Facebook, Twitter and Weibo. Four types of interactions are examined, including knowledge sharing, information dissemination, communication and knowledge gathering. A mixed method is applied in this study: quantitative results, generated from the analysis on around 1700 posts sampled from 40 libraries’ SNSs, are incorporated with qualitative results concluded from the interviews with 10 librarians. The study finds that among the four types of interactions, knowledge sharing attracts the largest volume of user responses on libraries’ SNSs. The study’s investigation on the differences of Facebook-like and Twitter-like SNSs and those between academic and public libraries on using SNSs suggests that in order to improve the efficiency of interacting with users on SNSs, there are necessities for libraries to coordinate different types of SNSs and take the properties of their communities under consideration.postprin

Social Networking in the (Law) Library: can you do that?

Title: Social networking in the (Law) Library: can you do that? Abstract: One can define “social networking” as an opportunity to build relationships with users via the Internet. When online, people want to connect with others, those who may listen, comment and interact because of similar interests. Sites such as: Facebook, Twitter and LinkedIn offer users the opportunity to create profiles and share personal and/or professional information. Other websites like Delicious and Friend Feed provide central places to tag and store relevant information. The best part is that these sites are free! The newest tech trend is mobile Internet – being able to access the Internet and social networks by mobile phone. Since users can access the library via phone, this means libraries need mobile apps or websites. This presentation will include an overview of social networks, how people use social networking and how libraries can connect with users via social networks. The Schmid Law Library is activity using Twitter, Facebook and an online radio show (The Law Librarian on Blog Talk Radio) to interact with our audience of users via social networks. The University of Nebraska Libraries is testing a mobile version of our library catalog slated to go live with the Spring 2010 semester. Keywords: Internet Twitter Facebook Mobile computing Delicious Social Networks Tagging Library Blog Talk Radio Acces

Croatian school libraries on Facebook: meeting the needs of young library users

Purpose – The purpose of this paper is to examine the presence of Croatian school libraries on Facebook by analysing quality and quantity of interactions. Design/methodology/approach – In the paper, literature about libraries on Facebook is reviewed and the need for new research on the topic is explained. Quantitative and content analysis of all Croatian school libraries on Facebook is presented. Quantitative analysis includes: metrics, features, number of items in features, number of libraries' and users' activities (posts, likes, comments and shares). Content analysis includes analysis of information section and posts published in two-month period. Findings – Croatian school librarians know how to use Facebook on a basic level, but some are not educated sufficiently to administer Facebook presences – they use the wrong kind of presence, administer it without planning and sometimes publish inappropriate content. Users of Croatian school libraries rarely interact, mostly by liking library's status and they wait for their libraries to encourage the interaction. Practical implications – This research can help school librarians to see what they have to do to improve or to implement their Facebook activities. The improvement should advance library service, both on Facebook and in real life. Originality/value – The paper confirms that Croatian school librarians are aware of the importance of social networking sites for communication with patrons. This is the first complete study of Croatian school libraries on Facebook and intends to be a basis for a longitudinal study of school libraries' presence on social networking sites. The study could also be a starting point for similar analysis worldwide

The Digital Difference of Online Social Networking in the Carribean

Users of online social networking sites have made significant advances in the development of global virtual communities. With their origins in listservs, egroups, blogs, chat rooms and instant messaging, social networking sites provide opportunities for users with required skills, to construct public or semi-public profiles, to interact with ???friends??? and colleagues across the globe and to collaboratively create social capital. The presentation will focus on the impact of social networking on the Caribbean. It will examine participation of Caribbean people, including candidates in recent general elections held in 2007 and 2008, in popular social networking sites, such as Facebook, MySpace and YouTube. The assessment will cover factors influencing membership and participation, conditions under which content is created and information shared, as well as issues of privacy and protection. In recognition of the successes of these sites in facilitating interaction among large geographically dispersed groups of users, sharing content, collaborating with peers, and linking communities, the presentation will also examine and assess the role of information literacy the activities of library social networking sites, and their contribution to the development of interactive information resources in the social sciences.International Federation of Library AssociationsUniversity of Toronto, LibraryUniversity of Toronto, Faculty of InformationUniversity of Illinois, LibraryTitle VI National Resource Center Grant (P015A060066)unpublishednot peer reviewe

Using Technology to Connect Public Libraries and Teens

Today’s teens use technology in most aspects of their lives: 95% of teens go online; 80% of online teens use social media (Lenhart et al., 2011); and 87% of older teens have a mobile phone (Lenhart, 2012). This article explores how public libraries can use technology to effectively connect with and serve their young adult patrons. A review of current literature suggests that librarians begin by involving teens in the planning of young adult services and teen library spaces. These services should include librarians trained in working with teens as well as access to technology and gaming. Libraries must understand how and why teens use technology and the Internet. They should then use this knowledge to plan and develop an online presence. Today’s librarians should use library websites and social networking sites to connect with teens. In addition, libraries must address other technologies that interest teens such as mobile devices and e-reading. Technology changes rapidly, and librarians must stay current on best practices for reaching out to and serving today’s teens

Ventures in Social Media

Academic libraries are actively involved in social media platforms as part of their campus communities. They have moved past the debate of whether to participate in social media and are focusing on strategies to develop engaging content and assessment of their efforts. Social media use in the campus classroom continues to grow with more faculty using social media in academic context. Given the widespread adoption of social media on the University of San Diego campus Copley Library formed a Social Media Committee (SMC) to manage the library’s social media presence with a mission to promoting the library’s services and events. After establishing Facebook and Twitter accounts the committee looked to expand their presence on other platforms. To determine which social media platforms undergraduates were using, the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% now use multiple social media sites: Twitter, Pinterest, Tumblr, and Instagram. The SMC diversified onto Instagram and Pinterest platforms to interact with students on visual platforms.Ye

How to Make Friends and Influence Students

Presented at the California Academic & Research Libraries 2014 ConferenceGiven the widespread adoption of social media on the University of San Diego’s (USD) campus, Copley Library formed a Social Media Committee to manage the library’s social media presence with a mission to promote the library’s services and events. To determine which social media platforms undergraduates were using the committee designed and administered a survey in the fall of 2013. The survey confirmed that USD undergraduates were still using Facebook and showed 56% use multiple social media sites. The conference session discussed Copley Library’s implementation of four social networking platforms: Facebook, Instagram, Pinterest, and Twitter

The Making of a Social Librarian: How Blogs, Wikis and Facebook Have Changed One Librarian and Her Job

This paper explores the evolution of the author’s identity as a librarian, from a tech-ignorant/tech-phobic library school graduate to a librarian teaching faculty, staff, students, community members and administrators the value of collaborative software. According to Technorati, the blog search engine, there are 244 blogs that primarily concern themselves with libraries and so-called 2.0 technologies. The blogs range from the well known Tame the Web and Shifted Librarian to library students attempting to sort out the deluge of information on blogs, wikis, RSS feeds, social networking services and how these applications and services help, hinder, harm or haunt libraries and librarians. As libraries and librarians make decisions about how to reach out to patrons and communities, increasingly, the decisions we make involve social software applications. In 2006, the author graduated from library school with an under-used laptop and the ability to create static HTML documents, but with a strong aversion to all things “computer-y” and little interest in or understanding of technology and its relationship to libraries. A two-year residency at a community college, free range to explore any and all avenues of librarianship and the pressing need to create a final “project”, however, created the opportunity for her to explore social software in its many variations and applications. With an introduction to creating wiki research guides, free posting reign on the library blog and chances to create workshops on any subject of her choosing, the newly tech-dorked librarian jumped head-first into what has widely touted as Library 2.0. She now subscribes to technology blogs, teaches workshops on using wikis in the classroom, instructs colleagues on establishing del.icio.us accounts and has dozens of other social software projects going at once

Peer mentoring in assisting retention – is a virtual form of support a viable alternative?

Support systems are vital for university entrants and one established means of support is peer mentoring, which has the potential to improve student engagement and retention. Peer mentoring models are generally based on face-to-face contact. However, given the increasing number of higher education institutions using social media, might online models be beneficial in a peer mentoring context? This article describes a literature review and case study that considers the advantages and disadvantages of three potential virtual models to facilitate a peer mentoring scheme. The case study, undertaken at Northumbria University, UK, involved an investigation of mentoring needs and current usage of electronic media where special attention is afforded to a diverse student body. The three models discussed are virtual learning environments (VLE), social networking sites and virtual worlds. We find that the VLE is established within institutions but lacks excitement; social networking is popular particularly with younger students but there may be resentment if this appears to be appropriated by the institution; whilst virtual worlds are unfamiliar to many students and require advanced skills to use successfully. Based on these findings the social networking model is now being run as a pilot study by business programmes at Northumbria University