Couldn't or Wouldn't? the Influence of Privacy Concerns and Self-Efficacy in Privacy Management on Privacy Protection

Sampling 515 college students, this study investigates how privacy protection, including profile visibility, self-disclosure, and friending, are influenced by privacy concerns and efficacy regarding one's own ability to manage privacy settings, a factor that researchers have yet to give a great deal of attention to in the context of social networking sites (SNSs). The results of this study indicate an inconsistency in adopting strategies to protect privacy, a disconnect from limiting profile visibility and friending to self-disclosure. More specifically, privacy concerns lead SNS users to limit their profile visibility and discourage them from expanding their network. However, they do not constrain self-disclosure. Similarly, while self-efficacy in privacy management encourages SNS users to limit their profile visibility, it facilitates self-disclosure. This suggests that if users are limiting their profile visibility and constraining their friending behaviors, it does not necessarily mean they will reduce self-disclosure on SNSs because these behaviors are predicted by different factors. In addition, the study finds an interaction effect between privacy concerns and self-efficacy in privacy management on friending. It points to the potential problem of increased risk-taking behaviors resulting from high self-efficacy in privacy management and low privacy concerns.Radio-Television-Fil

Culture or social interaction? A study of influential factors on weblog design

The importance of blogs and social networking as medium of interactions had gain substantial popularity in mainstream media. Such popularity is due to blogs timely publication, ease of use and wide availability. Blogs hypertext and hyperlinks spread information and influence through an underlying social network. Taking into consideration that past studies on web design have focused on cultural traits on design elements, this paper aims to analyse the patterns on blog design from the perspectives of social influence and interactions. Examining design patterns from five networks of blogs using content analysis method, the results show that design of blogs in an online network shares similar elements and the pattern is different from one network to the other

The impact of Facebook use on micro-level social capital: a synthesis

The relationship between Facebook use and micro-level social capital has received substantial scholarly attention over the past decade. This attention has resulted in a large body of empirical work that gives insight into the nature of Facebook as a social networking site and how it influences the social benefits that people gather from having social relationships. Although the extant research provides a solid basis for future research into this area, a number of issues remain underexplored. The aim of the current article is twofold. First, it seeks to synthesize what is already known about the relationship between Facebook use and micro-level social capital. Second, it seeks to advance future research by identifying and analyzing relevant theoretical, analytical and methodological issues. To address the first research aim, we first present an overview and analysis of current research findings on Facebook use and social capital, in which we focus on what we know about (1) the relationship between Facebook use in general and the different subtypes of social capital; (2) the relationships between different types of Facebook interactions and social capital; and (3) the impact of self-esteem on the relationship between Facebook use and social capital. Based on this analysis, we subsequently identify three theoretical issues, two analytical issues and four methodological issues in the extant body of research, and discuss the implications of these issues for Facebook and social capital researchers

How motivations of SNSs use and offline social trust affect college students' self-disclosure on SNSs: An investigation in China

Social Networking Sites (SNSs) have been proliferating and growing in popularity worldwide throughout the past few years, which have received significant interest from researchers. Previous literatures on Internet suggest that offline social trust influences online perceptions and behaviors, and there is linkage between trust and self-disclosure in face-to-face context. Adopting the Uses and Gratifications perspective as the theoretical foundation, this exploratory study aimed to address the roles that motivations of SNSs use and offline social trust play in predicting levels of self-disclosure on SNSs. Taking 640 snowballing sampling on Renren.com, the study found that there was an instrumental orientation of SNSs use among China's college students. Social interaction, self-image building and information seeking were three major motivations when college students use SNSs. As expected, the results also indicated that motivations of SNS use and offline social trust play a more important role in predicting self-disclosure on SNSs than demographics. This exploratory study gives an empirical insight in the influence of motivations of SNSs use and offline social trust on self-disclosure online. --Social Networking Sites,Motivations,Self-disclosure,Offline Social Trust

The Importance of Transparency and Willingness to Share Personal Information

This study investigates the extent to which individuals are willing to share their sensitive personal information with companies. The study examines whether skepticism can influence willingness to share information. Additionally, it seeks to determine whether transparency can moderate the relationship between skepticism and willingness to share and whether 1) companies perceived motives, 2) individual’s prior privacy violations, 3) individuals’ propensity to take risks, and 4) individuals self-efficacy act as antecedents of skepticism. Partial Least Squares (PLS) regression is used to examine the relationships between all the factors. The findings indicate that skepticism does have a negative impact on willingness to share personal information and that transparency can reduce skepticis

Reliable online social network data collection

Large quantities of information are shared through online social networks, making them attractive sources of data for social network research. When studying the usage of online social networks, these data may not describe properly users’ behaviours. For instance, the data collected often include content shared by the users only, or content accessible to the researchers, hence obfuscating a large amount of data that would help understanding users’ behaviours and privacy concerns. Moreover, the data collection methods employed in experiments may also have an effect on data reliability when participants self-report inacurrate information or are observed while using a simulated application. Understanding the effects of these collection methods on data reliability is paramount for the study of social networks; for understanding user behaviour; for designing socially-aware applications and services; and for mining data collected from such social networks and applications. This chapter reviews previous research which has looked at social network data collection and user behaviour in these networks. We highlight shortcomings in the methods used in these studies, and introduce our own methodology and user study based on the Experience Sampling Method; we claim our methodology leads to the collection of more reliable data by capturing both those data which are shared and not shared. We conclude with suggestions for collecting and mining data from online social networks.Postprin

Group influence on blogs design behaviour

Issues of national culture influence on web design behaviour have been rampant and stimulating on static web pages across the globe. The emergence of a new breed of publication-type web page brought about by the advancement of web technology however, saw a different species of online communication groups. Bloggers as these groups are called; used blogs as their communication and publication tool to distinguish themselves from other websites and online social media users. Since bloggers are groups that are recognised and credited to cultivate their own culture, the idea that national culture has an influence on blogs design behaviour and preferences may have been weakened. Bloggers groups themselves would be the influential factor that determines design preferences of bloggers in a network of blogs. To address the issue, this paper has conducted an assessment on blogs from six countries using content analysis method, national culture traits and SIDE model to ascertain design features characteristics and behaviour. Results from both the global and local blogs in each country showed that blogs design preferences in one country differ between both the global and local bloggers. Furthermore, global bloggers design preferences in countries under observation are found to be similar to one another

An Integrated Framework for Self-disclosure on Social Networking Sites

Social networking sites usage has shown a meteoric rise over the past decade. Social networking sites survive and thrive based on the information that users disclose. The willingness of users to disclose their information lies at the core and is the driving force of the economies of these sites. This study proposed and tested an integrated theoretical framework for self-disclosure on social networking sites. Drawing from three different theoretical perspectives viz. self-congruency theory, privacy calculus theory, and extension of unified theory of acceptance and use of technology (UTAUT2), a research model was formulated. The model was tested using survey data of 380 university students. Facebook was used as a prototype for this research. This study examined the effects of the variables emanating from the three different theoretical perspectives mentioned above on the attitudinal, intentional, and behavioral aspects of self-disclosure on social networking sites. Further, the effects of self-congruency and perceived control on trust in social networking sites and its members were evaluated. The contributions to theory and practical implications of the findings are discussed