Elektroninės prekybos interneto svetainių Lietuvoje vertinimas

Informacinės ir komunikacinės technologijos dvidešimt pirmajame amžiuje skverbiasi į visas veiklos sritis. Tai lemia, kad elektroninė prekyba (e. prekyba) yra vienas iš labiausiai augančių verslo sektorių. Vienas iš populiariausių būdų konkuruoti informacinių technologijų amžiuje yra interneto svetainė. Tačiau perkeliant dalį savo verslo į internetą, konkurencinis pranašumas negarantuojamas. E. prekybos interneto svetainių kokybė, kuri užtikrintų lankytojų lūkesčių patenkinimą, pardavimo mastų augimą, išlaikytų ir didintų nuolatinių (lojalių) klientų skaičių, tampa viena iš pagrindinių informacinio amžiaus tyrimų krypčių. Tuo tikslu straipsnyje analizuojama vartotojų elgsena ir pasitenkinimo veiksniai naršant internete. Atlikus Lietuvos vartotojų elgsenos internete tyrimą, nustatyti Lietuvos interneto lankytojų naršymo ypatumai, kurie leidžia formuoti e. prekybos interneto svetainių kokybės vertinimo modelį. Taikomi metodai: sisteminė literatūros analizė, sugretinimas, apklausa.Pagrindiniai žodžiai: elektroninė prekyba, elektroninės prekybos interneto svetainė, interneto svetainės kokybės veiksniai, interneto svetainės kokybės vertinimas.Electronic Commerce Website Evaluation in LithuaniaVida Davidavičienė, Jonas Tolvaišas SummaryThe paper analyzes the quality factors of the website of electronic commerce (e-commerce) and services. The study of website quality models is presented and the most common factors of the website quality assessment are selected. In order to evaluate these factors, a survey of Lithuanian online store visitors is performed, with the focus on the browsing features of Lithuanian internet users. The key quality factors needed to evaluate the e-commerce website in Lithuania are identified. These factors allow developing a conceptual e-commerce website quality evaluation model

Evaluasi Usability Website Shopee Menggunakan System Usability Scale (SUS)

The progress of information technology is currently growing rapidly. Technology related to the internet is often a solution to most of the problems in existing needs, especially those related to the effectiveness and efficiency of activities and procedures. In this final project, the author discusses websites in the business field, namely e-commerce websites. In this study, the authors chose one of the most popular e-commerce websites in Indonesia this year, namely the shopee website, a website that not only offers products but also puts forward the appearance of the Shopee website which must always be considered because it is the main factor to increase customer purchases. In this study, the quality of the web that will be measured by users, especially for consumers, is based on measuring the quality of the website using the System Usability Scale (SUS). Evaluation of the shopee website is the first step to measure the level of usability on the website. Usability evaluation on the website is carried out to collect opinions from various respondents regarding the functionality of the website. In this study, the results obtained from the calculation of the average usability of the shopee website of 67.08 so that it can be said that the usability of the shopee website on product purchases has entered the OK category

E-commerce quality and evaluation framework based on technical and user perspectives

The study produces an e-commerce quality and evaluation (ECQE) framework based on consumer perspectives.It was conducted in four main phases that include: 1) theoretical study; 2) empirical study; 3) e-commerce quality and evaluation framework construction and development, and 4) confirmation study. The ECQE framework includes four components: quality factors that deal with user expectation and satisfaction; assessment entity, assessment specification, and quality level.The framework was tested on six e-commerce websites.Results show that the ECQE framework is applicable and realistic.The ECQE framework offers a guidance and standard procedure for e-commerce website quality evaluation that can be used to improve organization websites to meet the consumers need and to keep the organization competitive and sustainable

The Impact of Website Quality on Online Purchase Intention: The Mediating Effect of e-WOM, Jordan Context

Purpose: The objective of the study is to investigate how the quality of a website impacts the intent to purchase, as assessed by factors such as usability, quality of information, service interaction quality, eWOM, trust, and satisfaction.   Theoretical framework: This research has provided empirical evidence of the factors that influence the online shopping behavior of consumers.   Design/methodology/approach: The research was conducted using a quantitative approach, with SPSS statistical methods applied. An online survey was administered to 303 customers in Amman, the capital of Jordan.   Findings: The results suggest that website quality, customer trust, and satisfaction significantly and positively impact eWOM, thereby increasing the intent to purchase among consumers in Jordan's e-commerce sector.   Research, Practical & Social implications: This research offers valuable managerial principles to assist e-commerce businesses in improving their performance. It also provides valuable insights into the evaluation of eWOM and purchases intent in Jordan, serving as a foundation for future research in this area in Jordan and other countries.   Originality/value: this study provides a foundation for future research to investigate the complex and multifaceted nature of online customer behaviour in the e-commerce contex

A prototype tool to assess the functional quality of e-commerce websites

E-Commerce website is the new marketing and sales method to reach new customers.By overcoming the geographical constraint, e-commerce website allows users to perform purchasing activities without being physically present.Though many e-commerce websites have achieved great success, many have also failed.Their failures are mainly due to the absence of quality.This study presents a prototype software tool that could assist in assessing the functional quality of e-commerce websites in an automatic manner.Unlike the currently available methods of evaluation, this tool does not necessitate the assessment of e-commerce websites by a human expert.On the other hand, the tool performs a scanning activity to allocate the existence of e-commerce characteristics.Adopting the quality model by Stefani and Xenos (2001), six different e-commerce characteristics were selected from the functional factor of the model.Three other factors identified by the model are usability, reliability and efficiency, which are not within the scope of this project.Three major script languages have been sited to be regularly used in e-commerce website development.They are JavaServer Pages (JSP) from Sun Microsystems, ASP from Microsoft and PHP an open source language.Though they share the same functionalities, they differ considerably in syntax.Therefore, this project has focused on evaluating e-commerce websites, which were built using JavaServer Pages (JSP).The objective of this paper is to develop a prototype tool capable of evaluating JSP-based e-commerce website based on the characteristics chosen.The tool is competent to perform the data collection through fully automatic means and finally generates result of evaluation into XML format

A Structural Model of Managing E-commerce Transaction Quality and Perceived Online Transaction Value

Conceptualizing e-service quality and understanding its performance implications have become an important research topic given the fast development of internet technologies and various business models of e-commerce by means of expanding online marketplaces. There are two common online platforms for e-commerce portals: Corporate companies’ own Web sites (e.g., Walmart.com and Dell.com) that offer the online purchase option as an alternative to the traditional retailing stores; and the third-party (T-P) Web sites (e.g., eBay.com and Amazon.com) that provide the online platforms to facilitate the transactions between buyers and sellers. This paper focuses on the e-commerce platforms that mainly function as third-party intermediaries to facilitate the business transactions on the online marketplaces. Previous research on the e-commerce platforms mainly touches on the design of the websites itself in terms of easy access, ease of using technology, payment security, etc.; yet when the e-commerce portals serve as an intermediary platform, both the online platform and the participating sellers independent of the web site will jointly influence the transaction process. Consequently, a comprehensive e-service quality evaluation of e-commerce platforms as intermediaries should include both the evaluation of functionality of the web site itself, and the performance assessment of independent sellers that are operating on the web site. As such, the current study tends to investigate the joint impacts of both e-commerce platform and the performance of independent sellers on users’ experience – perceived online transaction value and the ensuing satisfaction. Prior studies have recognized the importance of e-retailing and developed multiple scales of e-service quality (e.g., Collier and Bienstock, 2006; Parasuraman, Zeithaml, and Malhotra, 2005). Those studies emphasize the multi-dimensional nature of evaluating e-commerce platforms and propose a variety of components of e-service quality such as Web site design, security, web site service, easy to use, etc. Those quality dimensions developed in the traditional literatures focused on the corporate website design are believed to be applicable to the context of e-commerce platforms as intermediaries, and are included in the hypotheses tests. Meanwhile, this study also tries to fill the research gap in the third-party website context by including two additional dimensions that investigate the independent sellers’ performance as they operate on the web sites. Specifically, the additional components of e-service quality try to examine independent sellers’ ability to deliver the product as promised (i.e., in time and in proper conditions), and sellers’ willingness to professionally address the online transaction issues in a timely manner. Specifically, our research question is: what are the combining effects of web site attributes and sellers’ performance on the online transaction experience as measured by the perceived online transaction value and satisfaction

Extending the DeLone and McLean Information Systems Success Model for e-commerce website success

Website evaluation can continuously improve the performance of websites and increase sales. However, the lack of a comprehensive framework as guidance hampered this task. The main purpose of this research is to provide a comprehensive framework for e-commerce websites evaluation by extending the DeLone and McLean Information System Success Model. A new dimension--- Relationship quality is proposed to the model. The study also tries to identify characteristics of e-commerce websites that impact the user\u27s satisfaction; A survey questionnaire was distributed to web users, and a total of 295 responses were obtained. The data was processed through Statistical Package for the Social Science (SPSS); The data analysis result indicates that there are four important factors that impact user satisfaction, and among them, Relationship quality can be clearly defined. This indicates that there\u27s a need to extend the model. The study also yields a list of important characteristics that impact user\u27s satisfaction

Pengaruh Kualitas Layanan, Kualitas Situs Web dan Reputasi Terhadap Niat Beli Ulang Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Empiris Dalam Niat Beli Ulang Pada E-commerce Shopee)

The progress of electronic commerce that is so fast provides the convenience of shopping for consumers. Efforts are made to cultivate repurchase intentions through quality of service, website quality and reputation that will build trust. This study aims to analyze the effect of service quality, website quality and reputation on repurchase intentions with trust as a mediating variable in Shopee e-commerce. The survey was conducted on 110 e-commerce users in the Surakarta Residency area. Data analysis was carried out by SEM analysis using the evaluation of the PLS model through the SmartPLS program. The results of this study indicate that service quality has a significant positive effect on trust, website quality has a significant positive effect on trust, and reputation has a significant positive effect on trust. In addition, this study also shows that service quality has a direct effect on repurchase intentions without trust mediation, reputation also has a direct effect on repurchase intentions without trust mediation. Meanwhile the quality of the website does not directly affect the intention to repurchase and in fact the quality of the website has an effect on the intention to repurchase if it is through trust mediation. Regarding the direct effect of trust on repurchase intentions, this study also shows positive and significant results. Perhaps there is still little research on the effect of trust on repurchase intentions in the factors driving online shopping attitudes, this research is expected to contribute to related fields and provide benefits for companies in an effort to increase repurchase intentions through factors driving online shopping attitudes with indications of trust obtained from quality. service, website quality and reputation

Avaliação externa de ambientes de e-commerce

Na vasta literatura existente sobre avaliação de websites e/ou portais, qualidade, web-design e usabilidade são as dimensões mais utilizadas na criação de modelos de avaliação, no entanto, encontramos evidencias para a importância da estratégia como dimensão condicionadora de todas as outras. Não encontrando registo da união das quatro dimensões num único modelo, apresentamos uma proposta de visão integrada, para uma avaliação externa de ambientes de e-commerce, uma vez que a probabilidade de sucesso de um website depende da integração das dimensões referidas e fatores externos capazes de acrescentar valor ao consumidor. In the vast literature on Web site evaluation and / or portals, quality, usability and web design are the most used dimensions in the creation of evaluation models, however, we found evidence of the importance of strategy as a dimension that all the others depend on. As we haven’t found any record of the union of the four dimensions in a single model, we present a proposal for an integrated vision, for an external evaluation of e-commerce environments, since the probability of success of a website depends on the integration of these dimensions and external factors that can add value to the consumer.In the vast literature on Web site evaluation and / or portals, quality, usability and web design are the most used dimensions in the creation of evaluation models, however, we found evidence of the importance of strategy as a dimension that all the others depend on. As we haven’t found any record of the union of the four dimensions in a single model, we present a proposal for an integrated vision, for an external evaluation of e-commerce environments, since the probability of success of a website depends on the integration of these dimensions and external factors that can add value to the consumer.info:eu-repo/semantics/publishedVersio

A proposed framework model for the online service quality of airline ticketing / Aida Wati Hashim

This research is proposing a framework on online service quality airline transportation. There are eleven dimensions of online service quality and electronic customer relationship management (E-CRM) used in a proposed framework. The objective of this research is to identify the favorable features of online service quality website by airline companies. Then, the second purpose is to propose a framework of service quality by airlines e-commerce website. The research began by designing a web evaluation form derived from literature reading and colleagues' discussion. 50 airline websites worldwide observe and evaluate at the end of October and finish by mid of November 2005. The airline website divided into categories; individual website and alliance website. The airline companies selected were those service ranked by Skytrax Airline Star Ranking Programme. The data that had been collected were analyzed using SPSS 11.0 and Microsoft Office Excel 2003. There are 28 favorable E-CRM features in airline website; account information, on-sale area, order, store locator, affinity program, account conditions, links, online purchasing, preview product, member benefits, posted privacy policy, membership, product information, company history/profile, postal address, e-mail, facsimile, site map, FAQs, product highlights, customization possibility, ability to track order status, mailing list, toll-free numbers, complaining ability, speed of download pages, and site customization. It is concludes that more than half out of 50 airline websites have 28 favorable E-CRM features