Digital Centricity and Innovation Performance

This paper examines the shift toward more digital-centric innovations experienced by US firms. By digital centricity, we refer to the increasing proportion of ICT patents in the overall patent portfolio of a firm. Using data from U.S public firms between 1980 and 2012, we document the growing digital centricity of firm innovations and test the subsequent impact of this shift on innovation performance and firm valuation. Results show that firms with higher digital-centricity in their innovation portfolio are able to achieve higher innovation efficiency and effectiveness. We further show that innovation efficiency and effectiveness are salient to the market valuation of firms. While innovation effectiveness or the value of new product introductions is completely incorporated in current market valuation, innovation efficiency is not fully priced in current market value, but is accounted for in the long-run abnormal returns for the firm

Sustainable business models: integrating employees, customers and technology

This Special Issue of the Journal of Business & Industrial Marketing has the same title as the 23rd International Conference CBIM 2018 (June 18-20, 2018, Madrid, Spain) “Sustainable Business Models: Integrating Employees, Customers and Technology”. In this edition of International Conference, following a competitive blind review process, papers from 126 authors and 25 countries were ultimately accepted. The best papers of the Conference were invited to submit to this Special Issue and we were also open to direct submissions from other authors. We present here the 17 accepted papers for publication in this Special Issue

A classification of emerging and traditional grid systems

The grid has evolved in numerous distinct phases. It started in the early ’90s as a model of metacomputing in which supercomputers share resources; subsequently, researchers added the ability to share data. This is usually referred to as the first-generation grid. By the late ’90s, researchers had outlined the framework for second-generation grids, characterized by their use of grid middleware systems to “glue” different grid technologies together. Third-generation grids originated in the early millennium when Web technology was combined with second-generation grids. As a result, the invisible grid, in which grid complexity is fully hidden through resource virtualization, started receiving attention. Subsequently, grid researchers identified the requirement for semantically rich knowledge grids, in which middleware technologies are more intelligent and autonomic. Recently, the necessity for grids to support and extend the ambient intelligence vision has emerged. In AmI, humans are surrounded by computing technologies that are unobtrusively embedded in their surroundings. However, third-generation grids’ current architecture doesn’t meet the requirements of next-generation grids (NGG) and service-oriented knowledge utility (SOKU).4 A few years ago, a group of independent experts, arranged by the European Commission, identified these shortcomings as a way to identify potential European grid research priorities for 2010 and beyond. The experts envision grid systems’ information, knowledge, and processing capabilities as a set of utility services.3 Consequently, new grid systems are emerging to materialize these visions. Here, we review emerging grids and classify them to motivate further research and help establish a solid foundation in this rapidly evolving area

Using big data for customer centric marketing

This chapter deliberates on “big data” and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Today’s business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe

To Frame or Reframe: Where Might Design Thinking Research Go Next?

Design thinking is gaining widespread attention in the practitioner and academic literature. Successful implementation has been documented, and its value shown in empirical studies. There is little examination, however, of how design thinking practices fit with other approaches from which firms might choose to frame and solve problems such as agile, lean startup, scientific method, Six Sigma, critical thinking, and systems thinking. By digging into the basic capabilities underlying design thinking, academic researchers might better understand problem framing and solving in general and provide insight for practitioners as to where alternative approaches might be applied

Customer centricity: uma análise bibliométrica da produção acadêmica

Purpose – This article presents a bibliometric analysis of the literature with the purpose of contributing to a better understanding of the evolution of the theme, and the clarification of concepts and terms associated with the Customer Centricity area.Design/ Methodology/ Approach – In this study, 656 articles indexed by Scopus in the last 26 years were analyzed with the software VOSViewer.Findings – It can be concluded that the theme is still incipient in terms of scientific production, given the volume of articles identified in this study compared to other more robust themes in the marketing area, but which has been growing and attracting the interest of researchers over the past few years.Originality/ Value – It was possible to verify that Customer Centricity represents a phenomenon that has been studied recently with considerable intensity, notably since 2007.Finalidade – O artigo apresenta uma análise bibliométrica da literatura com o propósito de contribuir para o melhor entendimento da evolução do tema, e a clarificação de conceitos e termos associados à área de Customer Centricity, ou Centralidade no Cliente.Desenho/ Metodologia/ Abordagem – Nesse estudo, foram analisados 656 artigos indexados pela Scopus nos últimos 26 anos, via software VOSViewer.Constatações – Pode-se concluir que o tema ainda é incipiente em termos de produção científica, diante do volume de artigos identificados neste estudo comparativamente a outros temas mais robustos na área de marketing, mas que vem crescendo e atraindo o interesse dos pesquisadores ao longo dos últimos anos.Originalidade/ valor – Foi possível verificar que Customer Centricity representa um fenômeno que vem sendo estudado recentemente com considerada intensidade, notadamente a partir do ano de 2007

Digital transformation of industrial organisations : A sociotechnical study on the role of leadership, structure and culture in achieving performance outcomes

In order to leverage the transformational possibilities of digital technology, digital transformation (DT) has become a strategic priority for industrial organisations. DT uses a mix of modern digital technologies and organisational strategies to facilitate significant business improvements. Recent studies have mostly concentrated on the technical components of DT or literatures reviews, while few conceptual and empirical studies have examined how industrial organisations are digitally transformed. This dissertation builds on the sociotechnical system perspective to answer the following question: How do industrial organisations prepare for DT? To address this question, four empirical research articles have been formulated to advance the knowledge on DT. By adopting a qualitative multiple case study method, this dissertation identifies the most important enablers of DT that help to achieve the targeted performance outcomes of the case organisations. This dissertation attempts to advance both theoretical and managerial understandings of DT by adopting a sociotechnical perspective and exploring an integrative approach for the successful DT of industrial organisations. The results of the study indicate that the case organisations’ main focus is on leadership roles and related competencies, changing organisational structures and organisational culture, which are the main enablers of successful DT. Further, the results show that the identified enablers help the case organisations to achieve organisational agility, customer centricity and enhanced collaboration, which are the main targeted performance outcomes of DT. In addition, the results emphasise that industrial organisations must jointly optimise their social and technical systems for DT in order to achieve the best results. Overall, this research demonstrates that a successful DT depends on how well industrial organisations readjust and update their organisational structures and organisational cultures to match the DT requirements. The role of leaders is vital in this change, and they must lead by example by adjusting their traditional style of leadership to match the DT requirements.Digitaalisesta transformaatiosta (DT) on tullut teollisten organisaatioiden strateginen prioriteetti, jotta ne voisivat hyötyä digitaalisen teknologian tarjoamista muutosmahdollisuuksista. DT yhdistää modernia digitaalista teknologiaa ja organisationaalista strategiaa merkittävien liiketoimintahyötyjen saavuttamiseksi. Viimeaikaiset tutkimukset ovat pääasiassa keskittyneet DT:n teknisiin osa-alueisiin tai ovat olleet kirjallisuuskatsauksia. On tehty vain muutamia käsiteellisiä ja empiirisiä tutkimuksia siitä, kuinka teolliset organisaatiot ovat digitaalisesti muuttuneet. Tämä väitöskirja vastaa sosioteknisen järjestelmän näkökulmasta seuraaviin kysymyksiin: Kuinka teolliset organisaatiot valmistautuvat DT:oon? Tähän kysymykseen vastauksena tehtiin neljä empiiristä tutkimusartikkelia edistämään ymmärrystä DT:sta. Käyttämällä kvalitatiivista monitapaustutkimusta, tämä väitöskirja tunnistaa tärkeimmät DT:n mahdollistajat, jotka auttavat tapausorganisaatioita saavuttamaan tavoitellut suoritustavoitteet. Tämä väitöskirja pyrkii edistämään ymmärrystä DT:sta sekä teorian että johtamisen kannalta, ottaen huomioon sosioteknisen näkökulman ja tutkimalla integroivaa lähestymistapaa menestyvään digitaaliseen transformaatioon teollisissa organisaatioissa. Tutkimuksen tulokset viittaavat siihen, että tapaustutkittujen organisaatioiden pääfokus on johtamisen rooleissa ja kompetensseissa, muuttuvissa organisaatiorakenteissa ja -kulttuureissa, jotka ovat pääasialliset menestyksekkään DT:n mahdollistajat. Lisäksi tulokset osoittavat, että tunnistetut muutoksen mahdollistajat auttavat tapaustutkimuksen organisaatioita saavuttamaan ketteryyttä, asiakaskeskeisyyttä ja tehostunutta yhteistyötä, jotka ovat DT:n tärkeimmät suoritustavoitteet. Lisäksi tulokset korostavat, että teollisten organisaatioiden on optimoitava oma sosiaalinen ja tekninen järjestelmänsä DT:ta varten saavuttaakseen parhaat tulokset. Tämä tutkimus osoittaa, että menestyksekäs DT on riippuvainen siitä, kuinka hyvin teolliset organisaatiot mukautuvat ja päivittävät organisaatiorakennettaan ja -kulttuuriaan ottamaan huomioon DT:n vaatimukset. Johdon rooli tässä muutoksessa on elintärkeä. Johtajien on johdettava esimerkin avulla muuttamalla perinteistä johtamistaan DT:n vaatimuksiin sopivaksi.fi=vertaisarvioitu|en=peerReviewed

How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance framework

The coupling of data and digital innovation opens the way for new business in the financial services sector, where customers are placed at the centre of decisions and data can help to develop customer knowledge. To carry out our research, we adopted a multi-case study approach to explore how a data strategy is developed in the retail banking industry, together with its relationship with customer value, paying particular attention to the heterogeneity between traditional banks and financial technology companies (FinTechs). Two main points emerged from the study. Firstly, there are three possible approaches to Open Finance, which are mainly defined by their different corporate cultures, organisational configurations, technological architecture and data value. Secondly, it is not enough to be a FinTech to be best placed to exploit the market, as some traditional banks share the FinTechs' approach to Open Finance. Designing new tailored products, customising their prices and offering them over the right channels through targeted communication are all data-driven initiatives that stem from cross- or up-selling potential, core to the retail banking industry for turning a customer into a cash flow, thus enabling value to be created for customers. Our findings additionally revealed that there is a form of external information asymmetry between the customer and the bank, and that there is also an internal asymmetry between bank departments, as their visibility on information about the same customer may differ