Meaning in the Process of Signification by the Advertisement of Honda

This study mainly deals with the process of signification in order to reveal how meaning is created by the advertisement of Honda HR-V 2014 through the use of expressions. In this study, “Meaning” is an integrated form consisting the three elements which are denotative form, connotative form, and myth form. Using qualitative content analysis (Schreier, 2012), the writer did this study based on Barthes's process of signification (1987) and Peirce's indexicality (1931-58). From the analysis, the writer found out that meaning is created by indexicality. The index connects the product and the traits that the product possesses. Then, the use of expressions in the advertisement visualises the index of the product. The index which was visualised by the use of expressions which produces denotative meaning and connotative meaning. Those denotative meaning and connotative meaning are perceived by the audiences and creates myth which naturalises the index itself. It can be concluded from this study that meaning is created by the index and has undergone several steps in order for audiences to perceive the myth and become unaware of the index

Programming constructs for nonprocedural languages

In this paper how a pure denotative (nonprocedural) language based on the lambda calculus can be provided with purely denotative analogs of the various constructs - such as while loops, blocks, case statements and the like - of conventional imperative structured programming languages. They can be simulated quite adequately using only two simple tools: phrases, which are compound expressions not unlike blocks, and pronouns, special variables not unlike keywords between which certain relationships are 'understood' to hold

REPLACEMENT OF ‘DELICIOUS’ EXPRESSION: DENOTATIVE-CONNOTATIVE MEANING ANALYSIS

The study of meaning concerns the two branches of oral and written communication systems. Through the study of denotative and connotative meanings to understand someone's utterances. This study aims to provide a broader understanding of the urgency of modification. According to narration through understanding connotative and denotative meanings. This study uses a qualitative descriptive system. Implicitly, denotative-connotative substances give rise to purposes that are not always the same. Although they are types of the same word or referred to by a similarity, they have different meanings. This difference in meaning can then be translated based on connotative and denotative meanings through the three videos used in the research. In datum one, what found it was found to use positive connotative meaning eight times, negative connotative meaning six times, and denotative meaning four times. In datum number two, ten words with positive connotations were found, and three denotative substances were used, but no negative connotations were found in the second datum. In the third datum, there are fifteen positive connotative meanings and two denotative usage words

Connotative Meaning of L.A. Bold Cigarette Advertisement My Kind of Bold Version

This study concerns on the connotative meaning in L.A. Bold cigarette TV version advertisement. The objectives of the research are to find out connotative meaning and to describe how connotative meaning denoted in the advertisement. Regarding to this, the writers applied theory of Connotative of a Denotative Sign from Roland Barthes consisting of E, an expression (or signifier), in relation (R) to C, a content (or signified): E R C. The data and data source of this study are the text and pictures that appear in the whole advertisement. As the result, it concludes that each sign has a sign system creates connotative meaning. It is found 16 connotative meanings from 7 data, they are Good Carrier, Enjoyment and Challenge, High class, Masculine and Classic, Playboy and Glamour, Metropolitan, Modern, Masculine, Sporty, Brave, Risk Taker, and not be afraid to smoke cigarette

A Semantics Study of Kidung Yadnya Ceremony in Balinese Hindu Society

Semantics as the study of meaning,semantics is not only related to the study of meaning but also the relationship between language and culture, one of which is Balinese culture is firmly embedded in Kidung literature. The purpose of this research is that the readers of kidung know the meaning in the lyrics of the kidung Panca Yadnya.By theory Geoffrey Leech in his ‘Semantic- A Study of meaning’(1974) This research focus discusses the analysis of the denotative and connotative meanings contained in the lyrics of Panca Yadnya kidung. a) In the Kidung Panca Yadnya there has 1 positive connotative meaning in the first line of the Kidung Panca Yadnya and 24 denotative meanings.b) In the Rsi Yadnya kidung, there is 1 positive connotative meaning and 26 denotative meanings.c) Kidung Manusa Yadnya has 1 positive connotative and 27 denotative meanings.d) Pitra Yadnya only contains denotative meaning, there are 24 denotative meanings.e) In bhuta yadnya it only contains denotative meaning, there are 10 denotative meanings. This study uses a qualitative descriptive method and this research useful for researchers and future readers, not just reading and singing the kidung Panca Yadnya which has a very close relationship in every Balinese Hindu ceremony

EXTENDED ESSAY ON EDGAR ALLAN POE’S “DREAM-LAND” BY ANALYZING DICTIONS USING CHATMAN’S “SENSE OF WORDS” APPROACH

This extended essay is about Edgar Allan Poe\u27s “Dream-Land”. The study was led by the writer\u27s fondness of Poe\u27s haunting beauty in this poem of dream. The purpose of this essay is to describe the beauty of the poem through the meanings of words, both connotation and denotation in it. Library research is used for the study of the poem. Seymour Chapman\u27s sense of words is adopted as method to describe the meanings along with the application of textual analysis on the study. Analysis results in the affirmation that a dream is not only beautiful, but it is also powerful. So, Poe employs the words so astonishingly that both meanings are contained magnificently in the poem

THE ASPECTS OF SEMIOTICS USING BARTHES’S THEORY ON A SERIES OF UNFORTUNATE EVENTS MOVIE POSTER

Penelitian ini membahas tentang makna denotative dan konotative yang terdapat pada poster film A Series of Unfortunate Events. Makna denotasi dan konotasi merupakan bagian dari aspek semiotik dalam menganalisa gambar. Analisa mengenai makna denotasi dan konotasi ini berdasarkan pada teori Barthes.Teori Barthes merupakan perkembangan ilmu semiotik dalam analisa objek gambar. Dalam teori ini, peran pembaca menjadi hal yang terpenting untuk dikaji. Peran pembaca inilah yang akan memunculkan berbagai persepsi mengenai makna dari sebuah gambar. Makna ini dapat dilihat dari dua segi yaitu denotasi dan konotasi. Makna Denotasi adalah makna dasar yang ada pada gambar tanpa mengaitkannya dengan nilai sosial budaya yang ada di dalamnya.Makna ini merupakan makna yang ada pada pada level pertama dari sistem semiotik. Sedangkan makna konotasi adalah makna subjektif yang muncul ketika kita mengaitkannya dengan unsur emosi dan perasaan pembacanya dengan nilai budaya yang mereka miliki. Makna konotasi ini merupakan level kedua dari sistem semiotik. Untuk mendapatkan makna konotasi sebuah mitos juga dapat dipakai dalam menganalisa sebuah gambar. Mitos inilah yang digunakan untuk menganalisa unsur budaya dan ideologi dalam gambar. Dalam analisa makna denotasi dan konotasi yang ada pada gambar ini, Barthes membaginya ke dalam dua bagian yaitu tanda verbal dan tanda non verbal agar tidak terjadi kesalahpahaman dalam mengamatiny

Semiotics Analysis of Cibuntu Tourism Village Logo

Cibuntu Tourism Village is located in Pesawahan District, Kuningan Regency, West Java. Its ancient heritage and racial landscape have made the Cibuntu Tourism Village win national and international awards in the community-based tourism category. In this study, the visual identity of Cibuntu Tourism Village was dissected and analyzed using the semiotics perspective of Roland Barthes. Data collection techniques in this study used interviews, observation and literature reviews. Through semiotics analysis it was found that the Cibuntu Tourism Village logo did not represent the characteristics of the village. Further research is needed in the form of designing visual identity with the rules of the logo with the approach of natural characteristics and the warmth of the village has made it easier for consumers to reflect on the experience of visiting this village. Keywords: Logo, Semiotics, Cibuntu Villag

Lexical structure of color terms and its role in interpretation of a belles-lettres text

The paper is devoted to the analysis of color terms, the structure of its meanings from the viewpoint of its usage in belles-lettres texts and the related possibilities of its interpretation. The author describes the nature and characteristics of color terms’ lexical meaning, as well as features of both the connotative and denotative aspect of lexical meaning and the methods of their formation inherent to them, distinguished on the basis of their representation in the belles-lettres text.Статья посвящена анализу цветовой лексики, структуры ее значений с точки зрения ее использования в художественном тексте и связанных с ней возможностей его интерпретации. В статье описывается природа и особенности лексического значения цветовой лексики, а также присущие цветообозначениям особенности как коннотативного, так и денотативного аспекта лексического значения и способов их формирования, рассмотренных на основе их репрезентации в художественном тексте

Say What You Mean: Confronting Ambiguity in Language

The GIFTS activity involves the juxtaposition of denotative and connotative meanings of the same word in order to demonstrate how complex decoding the code and assigning the encoder’s intended meaning to a word can be. Students are randomly put into groups. Students are given the word “dog” and each group uses a dictionary to provide its denotation. Then each group has to generate connotations, cultural or slang meanings for the word “dog.” The class discusses the difference between the two types of meaning, and what impact if any this difference has on interpersonal communication. Then each group chooses a word, provides its denotative and connotative meanings, and determines if the meaning in the word is fixed or not. Then as a class we discuss the meanings of the words. Students realize the meaning words have is never fixed. Therefore, the encoder must consider the audience to reduce ambiguity during decoding