MAPPING GREEN PERFORMANCE INDICATORS IN SMALL AND MEDIUM ENTERPRISES (SMES): A LITERATURE-BASED EXPLORATION OF GREEN SUPPLY CHAIN PRACTICES

This study aims to systematically examine the practices of Green Supply Chain Management (GSCM) within the context of small and medium enterprises (SMEs), with a focus on green performance indicators used across various academic studies. The review employs a qualitative approach through a literature review of articles indexed in Scopus. A total of 131 articles were retrieved and through a step-by-step screening process based on relevance to the research questions, 24 articles were selected for in-depth analysis. The findings reveal that the most commonly used green performance indicators include Green HRM, Green Innovation, Environment Performance, Government Intervention Policy, Operational Efficiency, dan Technological Adoptions. However, most studies have not employed standardized measurement frameworks, particularly in the context of SMEs in developing countries. This review identifies a gap in the literature regarding green performance measurement, which can serve as a foundation for developing more contextual and applicable evaluation models for the SME sector. The findings are expected to contribute to the development of more effective and sustainable GSCM implementation strategies and policies

E-WALLET PERCEIVED EASE OF USE, SELF-CONTROL, AND FINANCIAL MANAGEMENT AMONG GENERATION Z ENTREPRENEURS WITH DIGITAL FINANCIAL LITERACY AS A MODERATING VARIABLE IN MALANG CITY

The rapid growth of financial technology has increased the adoption of digital wallets (e-wallets), particularly among Generation Z entrepreneurs. This study aims to examine the influence of perceived ease of use of e-wallets and self-control on financial management, as well as the moderating role of digital financial literacy among Generation Z entrepreneurs in Malang City. Using a quantitative approach with a survey design, data were collected from 239 respondents through questionnaires. The findings reveal that the perceived ease of use of e-wallets and self-control positively and significantly affect financial management. Digital financial literacy moderates the relationship between e-wallet ease of use and financial management, but does not moderate the relationship between self-control and financial management. These results highlight the importance of balancing financial technology utilization, self-control, and financial literacy to support effective financial management among Generation Z entrepreneur

Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Smartphone Samsung

Pada masa kini, aktivitas manusia tidak lepas dari yang namanya Smartphone. Smartphone sudah seperti kebutuhan pokok bagi masyarakat saat ini khususnya bagi para remaja. Smartphone dirancang untuk memudahkan hidup. Saat ini banyak sekali bermunculan merek smartphone dengan berbagai model, desain, kualitas dan harga yang cukup bersaing. Tujuan dari penelitian ini adalah menganalisis pengaruh secara parsial dan simultan dari variabel persepsi harga, citra merek, kesadaran merek dan kepercayaan merek terhadap keputusan pembelian smartphone Samsung. Penelitian ini menggunakan data primer kuantitatif. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non probabilitas dengan teknik purposive sampling. Metode pengumpulan data yang digunakan dalam penelitian ini menggunakan instrument kuesioner dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Alat bantu pengujian yang digunakan dalam penelitian ini adalah SPSS versi 24. Hasil penelitian ini menunjukkan bahwa secara parsial variabel citra merek, kesadaran merek dan kepercayaan merek berpengaruh signifikan terhadap keputusan pembelian smartphone Samsung dan variabel persepsi harga secara parsial tidak berpengaruh secara signifikan terhadap keputusan pembelian smartphone Samsung. Berdasarkan hasil penelitian menunjukkan bahwa secara simultan seluruh variabel bebas berpengaruh signifikan terhadap keputusan pembelian smartphone Samsung

DO RELIGIOSITY AND ANIMOSITY MATTER? THE ROLE OF BRAND LOYALTY IN SHAPING REPURCHASE INTENTION DURING F&B BOYCOTTS

This study develops and tests a repurchase intention model under boycott conditions for multinational Food and Beverage (F&B) franchise brands in Indonesia by examining the differential roles of religiosity and consumer animosity, with brand loyalty as a mediating mechanism. Addressing boycott literature that mainly emphasizes boycott or protest intention, this study shifts attention to repurchase behaviour under boycott pressure and empirically distinguishes value-based religiosity from politically driven animosity within a Theory of Planned Behavior framework. Data were collected through a cross-sectional online survey of 425 Indonesian consumers who had previously purchased boycotted F&B brands and were analysed using PLS-SEM. The results show that brand loyalty strongly predicts repurchase intention while consumer animosity negatively affects brand loyalty and repurchase intention, with a significant indirect effect through brand loyalty, indicating partial mediation. In contrast, religiosity has no significant effect on either brand loyalty or repurchase intention. The model explains substantial variance in repurchase intention but limited variance in brand loyalty. Managerially, multinational F&B brands should reinforce loyalty through transparent communication, localized engagement, and targeted relationship programs while actively managing animosity triggering narratives during boycott episodes in the Indonesian market

THE INFLUENCE OF FUNCTIONAL VALUES, SOCIAL VALUES, AND HEDONIC MOTIVATION ON REPURCHASE INTENTION OF VIRTUAL GOODS IN ROBLOX USERS AMONG GENERATION Z SURABAYA

The purpose of this study is to investigate whether or not Generation Z Surabaya Roblox users\u27 interest in purchasing virtual items is influenced by hedonic motives, social values, and functional values. Quantitative methods based on an associative research design are used in this study. The 156 subjects included in this research were selected using a non-probability selection method. Data was collected by a questionnaire, and it was analyzed using multiple linear regression. Hedonic motivation, social values, and functional values all have a favorable and substantial influence on repurchase intention simultaneously, according to the study. Functional value has a favorable and substantial effect on repurchase intention. The influence of societal values on repurchase intention is favorable and substantial. In a favorable and statistically significant way, hedonic motivation influences the desire to repurchase intention

ATTITUDE TOWARD KOREAN CELEBRITIES VS INDONESIA CELEBRITIES: WHICH ONE HAS A STRONGER EFFECT ON PURCHASE INTENTION?

This study aimed to assess the impact of attitudes toward Korean and Indonesian celebrities, perceived behavioral control, and subjective norms on consumers’ purchase intentions. This research employs a closed-ended online questionnaire to investigate the factors influencing purchase intentions for products endorsed by both Korean and Indonesian celebrities. A total of 323 respondents who had purchased products endorsed by both Korean and Indonesian celebrities within the last three months filled in the questionnaire. To ensure data relevance, a purposive sampling technique was employed, enabling authors to select participants with relevant experiences who could provide meaningful insights into the research objectives. After a thorough review, 46 responses were excluded because they did not meet the established eligibility criteria, resulting in 287 valid responses for further analysis. These data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 software. Findings obtained in this study confirmed that all variables significantly and positively affect purchase intentions, with attitudes toward Korean celebrities exhibiting a more substantial influence than those toward Indonesian counterparts, thereby underscoring the decisive role of Korean celebrity endorsements in shaping consumer behavior

Pengaruh Indikator Kesehatan Bank Metode RGEC Terhadap Harga Saham Perusahaan Perbankan Golongan KBMI 4 Periode 2013-2022

Industri perbankan berperan penting pada perekonomian Indonesia, sehingga bank harus senantiasa menjaga kepercayaan pemangku kepentingan dengan melakukan penilaian kesehatan bank. Tingkat kesehatan bank memengaruhi peningkatan dan penurunan harga saham, artinya semakin sehat suatu bank maka investor tertarik untuk membeli saham perusahaan tersebut. Penelitian ini bertujuan untuk mengetahui pengaruh indikator kesehatan bank yaitu Risk Profile (NPL), Good Corporate Governance (GCG), Earnings (ROA), dan Capital (CAR) terhadap harga saham perusahaan perbankan golongan KBMI 4 periode 2013-2022. Data yang digunakan merupakan data sekunder, penentuan sampel dilakukan dengan metode purposive sampling sehingga diperoleh empat perusahaan yang menjadi sampel dalam penelitian ini. Alat analisis yang digunakan yaitu Analisis Statistik Deskriptif, Uji Asumsi Klasik, Regresi Linier Berganda, Uji F, Uji t, dan Koefisien Determinasi. Hasil penelitian ini menunjukkan bahwa Risk Profile (NPL), Good Corporate Governance (GCG), Earnings (ROA), dan Capital (CAR) berpengaruh secara simultan terhadap harga saham. Secara parsial, Risk Profile (NPL) dan Capital (CAR) berpengaruh terhadap harga saham, sedangkan Good Corporate Governance (GCG), Earnings (ROA) tidak berpengaruh terhadap harga saham. Variabel yang paling dominan atau yang memiliki kontribusi paling besar dalam menjelaskan harga saham bank KBMI 4 adalah Capital Adequacy Ratio

ANALYSIS OF DETERMINANTS OF THE ENVIRONMENTAL QUALITY INDEX IN SIX PROVINCES OF JAVA ISLAND

Environmental quality is an important indicator that reflects the sustainability of ecosystems and the welfare of communities in a region. The Environmental Quality Index (EQI) provides a quantitative measure of environmental quality in an area over a given period, derived from the Water Quality Index (WQI), Air Quality Index (AQI), Land Quality Index (LQI), and Marine Water Quality Index (MWQI). To date, Java Island has consistently had the lowest LQI among Indonesian islands. This study was conducted to determine the effect of access to proper drinking water, access to adequate sanitation, population density, land transportation, and the number of large and medium industries on the Environmental Quality Index (EQI) in 6 provinces on the island of Java from 2016 to 2024 using panel data regression analysis with the Fixed Effect Model (FEM) approach and Granger causality testing with 54 observations. The study found that access to safe drinking water, access to proper sanitation, population density, and the number of industries significantly affected the EQI. Land transportation did not have a significant effect on the EQI. Based on the Granger causality test, there was a reciprocal relationship between several independent variables and the EQI

PENYUSUNAN SKALA PENGUKURAN GAMOPHOBIA

Gamophobia merupakan istilah untuk rasa takut yang dirasakan individu dalam menjalin bentuk komitmen dengan lawan jenis, terutama ikatan pernikahan. Beberapa faktor penyebab individu mengalami gamophobia antara lain adalah latar belakang keluarga serta pengalaman individu di masa lalu. Gamaphobia diketahui berdampak negatif bagi berbagai aspek kehidupan individu, oleh karena itu usaha pengukuran gamophobia melalui skala yang bersifat self-report sudah dilakukan. Hanya saja, keterbatasan skala pengukuran gamaphobia dalam bahasa Indonesia maupun yang sesuai dengan budaya menjadi alasan peneliti melakukan pengembangan skala pengukuran gamaphobia. Skala gamophobia dikembangkan dengan merumuskan aspek dan indikator yang kemudian berkembang menjadi 23 item pernyataan. Hasil analisis butir menunjukkan bahwa skala gamophobia yang telah disusun memiliki validitas, daya beda item , dan reliabilitas yang baik. Saran pengembangan bagi penelitian selanjutnya dibutuhkan guna meningkatkan keterandalan skala serta sebagai upaya penyusunan norma

ADIDAS’S MARKETING COMMUNICATION STRATEGY AMID THE INTERNATIONAL CONFLICT

The Israel-Palestine conflict represents a geopolitical issue with far-reaching implications for global business, including the brand image of international corporations such as Adidas. Amid growing consumer awareness of sociopolitical issues, corporate responses to the conflict have become a focal point that influences public perception and purchasing decisions. This journal aims to analyze Adidas’s marketing communication strategy in responding to public pressure and boycott movements stemming from its associations with Israeli entities. The study employs a qualitative approach using a case study method. Data were collected through media analysis, official press releases from Adidas, and social media posts by activists and the public. Triangulation techniques were used to ensure data validity by cross-referencing multiple sources. The findings reveal that Adidas adopted a communication strategy characterized by neutrality, avoiding explicit affiliation with either side in the Israel-Palestine conflict. While the company terminated its sponsorship with the Israel Football Association following public pressure, it maintained business ties with Israeli manufacturers. Adidas's communication strategy emphasizes values of diversity, inclusivity, and social responsibility through digital campaigns and humanitarian programs. The discussion suggests that this approach may help minimize reputational damage in the global market, although it does not entirely eliminate boycott threats. In conclusion, Adidas’s communication strategy reflects an effort to balance business continuity and social values amid geopolitical tensions. A neutral yet responsive digital communication approach emerges as key to maintaining brand image and consumer loyalty on a global scale