Yik Yak posts: A discourse analysis

Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and other taboo topics. I found that users post about taboo topics on Yik Yak and they do it frequently and the most talked about taboo topic is sexual activity. Users on Missouri S&T campus use the anonymous app to communicate with peers on different topics including taboo topics --Abstract, page iii

Yik Yak posts: A discourse analysis

Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and other taboo topics. I found that users post about taboo topics on Yik Yak and they do it frequently and the most talked about taboo topic is sexual activity. Users on Missouri S&T campus use the anonymous app to communicate with peers on different topics including taboo topics --Abstract, page iii

Moving beyond Goffman: the performativity of anonymity on SNS

Purpose: This paper explores consumer behaviour on the popular anonymous social networking site (SNS) Yik Yak. It examines the reasons behind the turn to anonymous social networking and also considers the ways in which anonymity impacts consumers' self-performances on SNS. Design/methodology/approach: The study used a netnographic approach to explore Yik Yak across eight universities in Ireland and the UK. Data are based on observation and participation on the app. Screenshots on smart phones were the central method used to collect data. Data also included twelve in-depth interviews. Findings: Young consumers are becoming fatigued by the negative effects of self-presentation on many SNS. By enabling consumers to engage in what they consider to be more authentic modes of being and interaction, Yik Yak provides respite from these pressures. Through the structures of its design, Yik Yak enables consumers to realise self-authentication in anonymised self-performances that engender a sense of virtue and social connection. Originality/value: By invoking a performative lens, this paper extends a novel theoretical approach to understandings of identity formation within consumer research. Highlighting anonymity as a dynamic process of socio- material enactments, the study reveals how consumers' self-performances are brought into effect through the citation of various discursive arrangements, which promulgate distinct understandings of authenticity. Practical implications: This research highlights the potential value of anonymous SNS in fostering supportive dialogue, concerning mental health amongst post-millennials

Tempo Magazine, Spring 2015

Tempo Magazine is Coastal Carolina University\u27s student-produced feature magazine. TEMPO #33. Editor: Pat Siebel. Faculty advisor: Colin Burch and Scott Mann.https://digitalcommons.coastal.edu/tempo-magazine/1032/thumbnail.jp

October 23, 2014

The Breeze is the student newspaper of James Madison University in Harrisonburg, Virginia

Tempo Magazine, Fall 2014

Tempo Magazine is Coastal Carolina University\u27s student-produced feature magazine. TEMPO #32. Editor: Pat Siebel. Faculty advisor: Colin Burch and Scott Mann.https://digitalcommons.coastal.edu/tempo-magazine/1031/thumbnail.jp

The Montclarion, September 29, 2016

Student Newspaper of Montclair State Universityhttps://digitalcommons.montclair.edu/montclarion/2078/thumbnail.jp

Emergent Arguments: Digital Media and Social Argumentation

This dissertation proposes a new framework for understanding how argumentation and rhetorical action unfold in digital space. While studies in the field of rhetorical theory often address new discursive practices in spaces like Twitter and Facebook, they do not always assess the ways that the platforms themselves can influence the forms and conventions of argumentation. Similarly, the field of new media studies has attended to the structural and technical components of digital platforms, but rarely views these details through a rhetorical lens. Thus, this dissertation combines the two disciplines by approaching its thesis from two angles. First, it employs major scholarly and theoretical work from the field of rhetorical studies to determine the ways in which digital rhetorical practices align with or differ from previous ones. Second, it combines new media scholarship with close readings of digital texts, in order to examine how argumentation functions across different media platforms. This interdisciplinary approach provides unique insight into the ways that media platforms and rhetorical practices coevolve. The dissertation’s central term, “emergent arguments,” marks an epistemological shift away from the idea that an argument resides within a single text or narrative. Instead, arguments emerge from sustained and engaged interactions with digital communities, from explorations of hyperlinked trails of information, from patterns of images, words, and datasets. In digital space, knowledge is constructed communally, meaning that argumentation takes place in collaboration with a community. The project follows closely with the work of Aristotle and Perelman and Olbrechts-Tyteca, where argumentation is an inherently social act driven by cultural context and shared knowledge. The dissertation builds upon this premise by claiming that digital media make this sociality visible, traceable, and more dynamic than previous communicative platforms. It ultimately argues that in digital space, meaning itself is social, intertextual, and multimodal