Multiple perspectives of design thinking in business education

Business education leaders have expressed interest in learning more about design and design thinking and their contributions to better problem framing, problem solving and to generating new solutions. Many business schools have engaged in educational programs with students from multiple disciplines, applying design thinking to business problems around workplace issues. This paper investigates a range of educational programs that teach design thinking to students in business education, at undergraduate and postgraduate levels around the world. We identify four patterns of program delivery that are emerging: human-centered design, integrative thinking, design management and design as strategy and discuss contributions from each. We expect that these four patterns of program delivery will continue and predict an increasing focus on programs around design as strategy in the near future

Whole Person Learning: Embedding Ethical Enterprise Leadership In Business Education

This study introduces a collaborative business education curricular design known as “whole person learning.” The post-financial crisis market environment requires business education to encompass curricular, commercial and community skills. Drawing on the Toronto based National Mentoring Program (NMP), “whole person learning” develops business leadership ethics competency within a personal experience context. Exposure to mentorship institutions imparts an awareness of macro societal patterns, while experience with mentorship interaction instills an aptitude for micro skill performance. Therefore, “whole person learning” enables business curricula to connect academic scholarship, application strategy, and aspiration service outcomes

Business Intelligence for Designing Restaurant Marketing Strategy: A Case Study

In this study we design marketing strategy for a restaurant in Surabaya. The restaurant is a caf� restaurant, which targets mid-low consumer. The main problem for that restaurant is there has never been a specific marketing strategy. Promotions that have been applied so far are not directed and have no impact on sales because they are not based on any strategy. The application of business intelligence with Power Business Intelligent (Power BI) is expected to be a way for restaurants to predict consumer�s consumption patterns. Additionally, we also model the consumption pattern using Market Basket Analysis. Consumer�s consumption patterns captured used for designing the right marketing strategy with the 4P (Product, Place, Price, Promotion) concept. It was found that some of the restaurant menu� had a unique relationship and could be used as a promotion to increase sales. Other results, in segment consumers there are childrens and office worker. All information is supported using Power BI dashboard that expected to make the restaurant� executives easier to analyze changes in sales based on the occurrence of events and activities

Business Intelligence for Designing Restaurant Marketing Strategy: A Case Study

In this study we design marketing strategy for a restaurant in Surabaya. The restaurant is a caf� restaurant, which targets mid-low consumer. The main problem for that restaurant is there has never been a specific marketing strategy. Promotions that have been applied so far are not directed and have no impact on sales because they are not based on any strategy. The application of business intelligence with Power Business Intelligent (Power BI) is expected to be a way for restaurants to predict consumer�s consumption patterns. Additionally, we also model the consumption pattern using Market Basket Analysis. Consumer�s consumption patterns captured used for designing the right marketing strategy with the 4P (Product, Place, Price, Promotion) concept. It was found that some of the restaurant menu� had a unique relationship and could be used as a promotion to increase sales. Other results, in segment consumers there are childrens and office worker. All information is supported using Power BI dashboard that expected to make the restaurant� executives easier to analyze changes in sales based on the occurrence of events and activities

The sustainable business strategy during the new normal era: lesson for Indonesian academic

This study examined ten sustainable business strategies that more experts have advised use running a business in the new normal era. Many findings went publication on a variety of profitable business strategies. However, very little has discussed in a balanced proportion between gaining profitable business and design with high sustainable value. Conditionally, running a business requires a variety of strategic approaches that are sustainable following the policy of the COVID-19 protocol. Understanding which strategies align with the above expectations, we have conducted a series of online literature studies using qualitative methods based on a phenomenological approach. Then, they were analyzed using the conceptual framework of higher education research skills. Through this process, the authors ensured that these findings are valid and reliable. Finally, we summarized ten relevant, sustainable business strategies that are relevant to be applied in the new normal business era in Indonesia. They include continuity strategy, business to business, opportunity strategy, rethinking, lesson learned strategies, working from home, affected policies, new thinking patterns, flexibility strategies, and understanding of new processes. Therefore, these findings will provide profound insight for business people and academicians to work on business practices' sustainability to facing the pandemic disruption

Characterizing business models for digital business through patterns

This article considers business models through the lenses of both design science and the design orientation in management. It describes a new way of thinking about and engaging with business models as patterns. The term “business pattern” is used to refer to a coherent and repeating sequence of action involving humans, machines (including information technologies systems) and artifacts (such as data structures) as a way of organizing a firm. The study also describes a way of visualizing either existing business patterns or envisaged business patterns through the design artifact of a pattern comic. This is used to provide a narrative of some business pattern in principle or in practice. The design theory of a business pattern as well as the design artifact of a pattern comic offer a range of contributions to the literature on business models. First, they permit a clearer distinction to be drawn between business model, business motivation, and business strategy. Second, they suggest a clearer way of building models of “business” (organizing) either as currently conceived (as-is) or in terms of envisaged models (as-if). This also allows clearer expression of business motivation in terms of transitions between as-is and as-if business patterns. Third, business patterns offer a practical way of thinking about the reuse of business models as patterns and their potential for benchmarking purposes. To help ground both the theorization and the visualization proposed we apply the design theory of a business pattern and the design artifact of pattern comics to help make sense of the domain of online grocery

Value innovation modelling: Design thinking as a tool for business analysis and strategy

This paper explores the use of multiple perspective problem framing (English 2008) as a tool to reveal hidden value and commercial opportunity for business. Creative thinking involves the interrelationship of parameters held open and fluid within the cognitive span of the creative mind. The recognition of new associations can create new value that can lead to innovation in designed products, intellectual property and business strategy. The ‘Ideas-lab’ process is based on the proposition that a company’s capacity for innovation is dependent on the way the business is able to see its problems and opportunities. In this process the attributes of a company and the experience of the researchers are considered as the parameters of a design problem. It is therefore important to acknowledge the commercial experience of the project researchers, all of whom have a proven track record in helping businesses develop, exploit and protect their know how. Semi structured interviews were carried out with key individuals in 34 companies. The resulting data was assessed on a company-by-company basis through a process of multiple perspective problem framing, enabling key nodes, patterns and relationships to be identified and explored. A ‘Cornerstones of Innovation’ report was prepared to inform each company of the observations made by the researchers. The paper describes the methods adopted and summarises the feedback from participating companies. Case studies are highlighted to demonstrate ways in which the process influenced the actions of particular businesses, and the commercial outcomes that resulted. Finally the researchers reflect on the structure of the Ideas-lab process

Business unit utilization in supply chain of distribution channel

Purpose: The Supply chain strategy serves to strengthen positioning in competing to serve customers. This study examines the business unit in the supply chain strategy in producing food products from Cowhide in Indonesia. There are many business units with high demand for rawhides from cattle for use as food products which form several distribution channels. Thus, this opportunity is utilized to increase the productivity of business units in Indonesia. This study aims to determine the business unit utilization in the supply chain of distribution channel by considering patterns of business processes, value-added products, and optimal supply chain strategies. Design/methodology/approach: The study interviews 18 business units of Cowhide in Indonesia, including two slaughterhouses, five cattle owners, three restaurants, two cowhide drying business units, one cowhide cracker business unit, three cowhide traders’ traditional markets, one cowhide boiler business unit, and one retail shop. The SCOR model, Hayami, and discrete event simulation are integrated to analyze business unit utilization in Cowhide’s food products’ supply chain of distribution channel. Findings:There are five distribution channels from 7 business units in food products. Then, the highest value-added product ratio was the cowhide cracker business unit at 31%. Finally, Channel 1 is the highest utilization rate of 40%. Moreover, the policymaker can study non-food products to compare cowhide raw materials’ business unit utilization because Indonesia has many of these raw materials and is easy to obtain. Research limitations/implications: Further study is suggested to measure each business unit’s performance in the supply chain of distribution channel and then strengthen institutions to increase productivity. Originality/value: This study needs to measure each business unit’s performance in strengthening its supply chain strategy to optimize the distribution channel. This study’s implication can contribute to business units in improving their business processes and stakeholders in the decision-making process, including associations, communities, cooperatives, and the Government, in increasing the potential for economic growth on SMEs in especially of CowhidePeer Reviewe

SPIN-OFFS AND THEIR PARENTAL INHERITANCE: TO WHAT EXTENT IS BUSINESS MODEL AFFECTED BY LEGACY?

Scholars in management sometimes use metaphors referred to biological theories in their studies and research works. Among those metaphors, the one about heredity is often used to investigate on organizational and business strategy issues. We aim at further investigating on the extent to which the characteristics of legacy helps in explaining subsequent development of spin-offs. In order to shed a light on the tension between inherited patterns and the new trajectory that may characterize spawned ventures’ development we propose a model aimed at investigating which blueprints elements might exert an enduring effect on business model at birth and to which extent their persistence (or abandonment) determines subsequent business model innovation. Under the assumption that academic and corporate institutions transmit different genes to their spin-offs, we hence expect to have heterogeneity in elements that affect business model and its subsequent evolution. This is the reason why we carry on a twofold analysis in the biotech (meta)industry. Under a multiple-case research design, we thoroughly analyse business model construct; especially we focus on fundamental design elements and themes which scholars individuated to decompose business model construct. The purpose we have is to isolate the dimensions of business model that may have been the object of legacy and the ones along which an experimentation and learning process is more likely to happen