Mobile Internet Service Preferences of Young Customers: Evidence from Bangladesh

Purpose: With the global wireless communication growth, the launching of commercial fourth-generation (4G) services in Bangladesh, including high transmission speed, the number of mobile internet subscribers has grown considerably during the last five years. During the same time, business models have become increasingly complex in the cellular industry because internet subscribers perceive value differently. This situation originates challenges among the mobile service operators in Bangladesh to create internet subscribers and retain the existing ones, especially the young mobile data users with more switching trends. Therefore, the objective of the study is to identify the determining factors that influence young customers to choose mobile internet services. Methods: This study is based on primary data collected from 440 young mobile internet users below 30 years old in Bangladesh. The study investigated ten factors of customer preferences for mobile internet, comparing male and female customers using the statistical tools: mean, standard deviation, and two-tailed t-test. Results: The study results indicate significant differences between female and male customers in mobile internet preference factors, including maximum coverage area, network quality and speed, security and privacy, and customer care. The female customers choose internet packages for security and privacy and a variety of packages, while the male customers choose mobile internet for maximum area of coverage and company image. Implications: The study findings have critical managerial implications for mobile internet providers to tailor their network and services to create new customers and gain customer retention resulting in significant growth and substantial earnings

Impact of Social Media Marketing on Consumer Purchase Action: A Case Study of SME consumers in Bangladesh

This study examines the influence of Impact of Social Media Marketing on Consumer Purchase Action. A Case Study of SME consumers in Bangladesh. A survey questionnaire was used to conduct the study on Bangladeshi SME customers who utilise online social media sites. The purpose of the research was to examine the significance of social media marketing in Bangladesh and how it influences customer purchase action. In the study's first phase, relevant literature research was conducted to thoroughly comprehend social media marketing techniques. After analysing previous research in the subject matter, the conceptual framework of the study was developed. This framework studied both the causes and consequences of social media marketing on consumer engagement. In the second phase, a cross-sectional quantitative data survey was constructed to evaluate the research framework and hypotheses. In a pilot test, 16 valid survey questionnaires were distributed to determine how social media is embedded in various situations and locations. The assumptions of the extended model were then verified with 329 valid surveys. The data were analysed through structural equation modelling (SEM). The research found a positive correlation between customer engagement and the social media marketing efforts of SMEs. Moreover, the statistically significant mediating influences of trust, perceived value, and social media antecedents on this connection were discovered. Furthermore, there was a substantial correlation between customer engagement and client acquisition, indicating that SMEs in Bangladesh might strengthen their customer interactions by using a social media marketing approach. This study also examines how social media marketing influences consumer behaviour, customer engagement, and consumer purchase action in Bangladesh's small and medium-sized enterprises. This study could help Bangladesh's SMEs interact with consumers on social media platforms and establish the framework for future research on the moderating influence of online consumer behaviour

Acceptance and use of ICT in tourism: the modified UTAUT model

Purpose – This study aims to investigate the technology usage behaviour of the tourists in line with the modified unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach – Data were collected from a survey of 265 tourists using the random sampling technique. Partial least squares-based structural equation modelling (PLS-SEM) technique was used to analyze the data. Findings – The findings revealed that performance expectancy, hedonic motivation and habit significantly influence the behavioural intention of tourists to use information and communication technology (ICT), while effort expectancy, social influence, and facilitating conditions do not have a significant influence. However, actual ICT usage behaviour largely depends on the behavioural intention of the tourists, and their habits, while the facilitating conditions do not have any influence in this case. Practical implications – The findings uncover the core factors influencing tourists' actual ICT use behaviour that can assist the concerned stakeholders in designing tourism planning and sales. The study results also offer pathways for the world's tourism industry for a healthy recovery from the COVID-19 pandemic. Originality/value – The findings have made robust contributions by extending the existing UTAUT-based literature by adding two new moderators in the relationship between behavioural intention and actual ICT usage behaviour

Tech-advancement Vs. Online Sexual Activities Country-wise: Market Economic Assessment under Welfare Analysis

Internet is a blessing for humankind where one can have all good-things rather bad-things from it. It is easy to get stuck into dark-&-ugly world of civilization with just a click to online-sexual-activities—Pornography and Online-live-sex. Besides emotional-problems, it has linkages with today’s high-rise-rate of divorce, rape, family-conflicts in society country-wise such as Bangladesh. For policy-guidance, this study analyses basic issues of Online-sex-market in terms of marginal-damage analysis under neoclassical partial equilibrium demand-supply theory. It further analyses the reasons of disparity between social-cost and private-cost by conventional marginal-damage analysis. Findings show that because of online-sex-activities, marginal social-costs are higher than marginal private-costs. Continuation of increasing it in Bangladesh, results a higher welfare-loss incurred from higher social-costs. Because of its high rise demand due to continuation of rising per-capita-income and having easy-access to supportive-factors, prices of services are becoming upward-trends, which dominate producer-surplus. Service-providers generate high revenues and consumers face high market-prices, which create higher deadweight-losses. Thus, there is an urgency for national policy-design. Probable-policies can advance in three-folds a) how to quit online-sex b) how to perform treatment of online-sex-addiction and c) how to prevent newcomers. Besides having effective-monitoring, raising awareness and engaging public, Internet-companies & officials, calling for Conferences may play significant-roles country-wise

Identifying and evaluating factors that influence South British Asian’s attitudinal loyalty towards professional football in Britain.

The purpose of this dissertation is to evaluate British South Asian consumer’s attitudinal loyalty to professional football in Britain. Few consumers with South British Asian heritage spectate at professional football matches in England. According to Bano (2013) less than 1% of fans of teams in the North West of England have South Asian heritage, despite making up 20% of the population. This dissertation aims to evaluate the factors that influence attitudinal loyalty, specifically those that raise awareness of the sport, attract British South Asian consumers to the terraces of professional football clubs and the barriers that deter South Asian consumers from attending professional football matches in Britain. This exploratory study evaluates academic sports literature to establish a comprehensive range of factors that influences sports consumers’ attitudinal loyalty towards professional sport. The dissertation considers these factors and the cultural values of British South Asian consumers, to identify what influences and deters their attitudinal loyalty towards professional football. The findings from the dissertation suggest that socialising factors of friends discussing the sport, social media communication and mainstream television play a significant role in raising the awareness of professional football. South Asian consumers are attracted to the game through star players, the beauty and skill attributed to the sport and the atmosphere at professional football games, which correlate with existing academic literature. However, the dissertation raises new themes pertinent to British South Asian consumers, suggesting that the most successful and prestigious football teams have a social value attributed to them, which influences South Asian’s attraction to the sport. The finding suggest that there are many barriers that deter South Asians from accessing the sport and attendance at football games, such as the price of tickets, the management of alcohol during games, perceived racism at football grounds and poor integration and inclusion of South Asians in mainstream football leagues. These barriers suggest that acculturation to professional football may occur if football clubs and governing bodies recognise and consider the cultural values of South Asian consumers. The findings are presented as theoretical and managerial contributions

A Study of Player Behavior And Social Influences to Purchase Intention Mobile Legends: Bang Bang In-Game Item

Purpose: This quantitative study aims to analyze the interest in buying items and skins in the online game Mobile Legends in Indonesia, especially in East Java Province by looking at the psychological and social factors of game players. Player behavior is a psychological factor and social factors are social influence variables. Design/methodology/approach: The number of samples in this study was 310, the sampling method used purposive sampling. Respondents are active Mobile Legends game players who have participated in answering our research questionnaire. The data collection method uses online questionnaire distribution using Google Forms. Measurement of data using answers with a Likert scale of 1 to 10 with 1 point strongly disagree and 10 points strongly agree. Data were analyzed using the PLS-SEM method using Smart PLS 3.0 software. Findings: Player behavior includes achievement, challenge, escapism, and social interaction. Social influences consist of network externality and community involvement. The results of our research show that player behavior consists of achievement, challenge, escapism, and social influences such as network externality, and community involvement have a significant positive effect on Purchase Intention. Originality/value: This study explores the purchase intention of virtual item in the mobile legends game using the uses and gratifications theory (U&G). The application of U&G theory is seen from the behavior of the players. Social influences is also applied to see the influence from outside the players

Hotel service quality assessment: the generation z perspective

The main purpose of this study was to define the assessment of hotel attributes by Generation Z, which comes to the tourist market as the most popular customers in this area. Targeting Generation Z tourists is one of the newest trends abroad. Such travellers adhere to the thought of “YOLO”, that is, “you only live once”. The questionnaire was created as a knowledge of the collection method, within which 412 participants took part. The questionnaire was divided into three main sections: sociodemographic and general section, assessment of service quality and assessment of hotel attributes divided into hotel departments section. All data collection and obtained statistical results were analysed and presented by the program SPSS V.28 (Statistical Package for the Social Sciences). The research has found that the most important three attributes for Generation Z while booking a hotel are location, comfort, and wi-fi. And the least three important are staff, facilities, and cleanliness. As well were identified the attributes with the highest agreement on importance in five parameters of service quality, which are criteria for evaluating hotel attributes, such as tangibles, reliability, responsiveness, assurance, and empathy. Such as the attributes that were divided into departments’ performance: the front office, food and drink, cleaning, entertainment, and widespread characteristics of the hotel. The main value of this study is its contribution in terms of the characteristics of generation Z, their behaviour during hotel booking, and their assessment of hotel attributes

The battle of Brain vs. Heart: A literature review and meta-analysis of "hedonic motivation" use in UTAUT2

YesMuch of the scholarly debate on the extrinsic-intrinsic motivation dichotomy to date has focused on organisational context. However, the recent upsurge of technology use amongst individuals in non-organisational context has led to consumer-focused research model such as extended unified theory of acceptance and use of technology (UTAUT2). The objective of this study is to bring back much needed focus on motivation dichotomy from the consumer perspective. This involved a systematic review and meta-analysis of hedonic motivation an affective construct in UTAUT2 studies. The findings from 79 UTAUT2 empirical studies revealed that only 46 studies (58%) utilised hedonic motivation while the remaining 33 studies (42%) omitted the construct. Extrinsic motivation was the major driver of non-hedonic and non-significant hedonic motivation studies with individuals using technologies for utilitarian outcomes. Unlike UTAUT2, moderators association of hedonic motivation were non-significant in determining consumer intention to use technology. The findings also revealed an important association between hedonic motivation and effort expectancy, in addition to fruitful directions for research and practice

Personal financial planning of the emerging middle-class in Bangladesh : a case study

The main aim of this study is to understand whether there is a role and need for professional financial advice in Bangladesh. Accordingly, this study is multilayered and examines four secondary research objectives which succinctly concern current financial planning practices, confidence levels, and the attitudes and intentions of the emerging middle class in Bangladesh. Since the study is attitudinal in nature, psychological and socio-economic variables that are recognised in relevant theory, and in contemporary financial planning literature, are utilised to achieve these research objectives. The financial planning environment in Bangladesh, and any corresponding regulation or available financial planning products, will be recorded and presented to facilitate greater understanding of the research problem. There is a distinct lack of research available in respect of professional financial planning in different contextual settings, other than the developed and advanced developing countries. A number of trends identified around the world provide the impetus for professional financial planning in developing societies, which tend to vary culturally and in their socio-economic development. This study utilised a mixed method approach – employing both surveys and interviews – in order to understand financial planning practice, confidence, attitudes and intentions evident in Bangladesh. Results revealed that there is a need for a financial planning profession in Bangladesh. The study also found that, while the underlying reasons for financial planning awareness and attitudes were consistent with other research conducted in a developed economy context, variations existed that could be attributed to contextual factors, along with the differing regulatory environment of Bangladesh, especially trust and awareness of the professional services. These findings add to the existing financial planning theories and have important implications for the development of the financial planning profession. They further suggest that, besides individual factors, financial planning practice, confidence levels, attitudes and intentions may vary in various cultural and environmental settings, and for a financial planning profession to be established in a developing economy context, educational and regulatory issues need to be addressed first

a socio-cultural study

Thesis(Master) --KDI School:Master of Public Policy,2008masterpublishedby MD. JAHIRUL ISLAM MiAH