The curious case of curiosity: unpleasant advertising and curiosity

Previous research demonstrated that advertisements that induce positive feelings are effective. However, unpleasant advertising are frequently used and can be effective as well. This research examines whether evoked curiosity can explain the effectiveness of unpleasant advertising. Our results indicate that although unpleasant advertising did not lead to behavioral intention with regard to the advertised product, unpleasant advertising did evoke curiosity. Curiosity itself proves to be a strong predictor of behavioral intention

The moderator role of Gender in the Unified Theory of Acceptance and Use of Technology (UTAUT): A study on users of Electronic Document Management Systems

Venkatesh et al. [1] tried to integrate predictability capabilities from the different existing models of technology acceptance. This produced the Unified Theory of Acceptance and Use of Technology (UTAUT). This comprehensive model resulted in the identification of common aspects. It proposed several constructs with a greater explanatory power and analyzed moderating drivers, such as age, Gender, experience and voluntariness of use. By doing so, UTAUT identifies three major drivers of behavioral intention: performance expectancy, effort expectancy and social influence. On the other hand, facilitating conditions and behavioral intention were identified as determinant factors of actual use [1]. In addition to previous considerations about UTAUT, empirical research has scarcely analyzed the moderating role of Gender [2]. This is why this paper particularly aims to fill this gap. Hofstede [3] describes strength, competitiveness and guidance for material success as social roles linked to male values, whilst modesty, tenderness, sensitivity and concern for the quality of life are values associated with women. With respect to UTAUT, existing studies have shown that performance expectancy positively influences behavioral intention more strongly for men (cf. [4], [5], [6] and [7]). Moreover, it has been observed that effort expectancy positively influences behavioral intention more strongly for women (cf. [4], [5] and [6]), while social influence positively affects behavioral intention more strongly for women (cf. [5], [7] and [8]). In our research, with the aim of testing the moderating effects of Gender, a sample of 2,175 users of Electronic Document Management Systems (EDMS) in Portuguese municipalities was used. Taking into account that Gender is a categorical variable, we have adopted a multi-group or multi-sample analysis [9] -dividing the sample into two groups (male = 748; female = 1,427) and estimating each group of observations separately. Before comparing the groups, an analysis of the measurement invariance was carried out to make sure that the construct measures were invariant between both groups [10]. Once the metric invariance had been assessed, we carried out a set of multi-group analyses –interpreting statistically-significant differences in path coefficients as moderating effects. On the one hand, the parametric approach considering both equal variances and different variances has been used [11, 12]. On the other hand, we have applied non-parametric approaches exemplified by the permutation test [13], and Henseler’s PLS multi-group analysis [10, 12, 14]. This study notes slight differences in the results of the aforementioned methods. As a result, the moderating effect of Gender on the relation between performance expectancy and behavioral intention showed that this relationship is stronger among men than women. Finally, a discussion on the implications of Gender as a moderator for the UTAUT model is included

Kajian terhadap Perilaku Pengguna Sistem Informasi Menggunakan Model Utaut

This research, review of behavioral intention and use behavior of users of information systems by using UTAUT Model. Respondents were employees in the city of Palembang males (63.3%) and females (36.66%) from 120 respondents. The questionnaire has a scale of 1 to 5 (five-point Liker scale), as a means of gathering data to see relationships influence of independent variables and the dependent variable. Independent variables are performance expectancy, effort expentancy, social influence and facilitating condition. Then, dependent variable are behavioral intention and use behavioral. The result, performance expectancy, effort expentancy has a positive and significant correlation with behavioral intention , while social influence has no correlation. F test show performance expectancy, effort expentancy and social influence has a correlation to behavioral intention. Facilitating condition and behavioral intention of partially and simultaneously correlated to use behavioral. Simultaneously to test behavioral intention and use behavioral are 53% and 64.3%. Keywords: UTAUT Model, Information System, , Behavioral Intention, and Use Behaviora

EFFECT OF SERVICE QUALITY AND PATIENT SATISFACTION ON BEHAVIORAL INTENTION

Service quality is an essential aspect in realizing patient satisfaction and behavioral intention in the health service industry. The behavioral intention has been identified as an essential construct in measuring organizational success and affects patient visits. This study aims to determine service quality and patient satisfaction on behavioral intention in the Husada Utama Hospital. This study was quantitative causal research to determine the effect of two or more variables. Primary data collected with a questionnaire include the perceived service quality scale, patient satisfaction scale, and behavioral intention scale. This study's sample was 150 respondents; consist of inpatients room for class 1, 2, and 3 that met inclusion criteria. The sampling method for this study was purposive sampling.  Data analyzed using SEM AMOS to analyze measurement model, structural model, and hypothesis test. This study found that: service quality has a significant positive effect on patient satisfaction, service quality has a significant positive effect on behavioral intention, and there was no positive effect of patient satisfaction on behavioral intention. Service quality has a positive effect on behavioral intention, so patients' increasing behavioral intention can be done by improving the service quality. Further research needs to be conducted to analyze the effect of service quality on the behavioral intention with patient's satisfaction as a mediator; further research also needs to develop a patient's behavioral intention enhancement program

Sikap terhadap M-banking dan Dampaknya terhadap Behavioral Intention To Adopt M-banking (Studi pada PT Bank Syariah Mandiri Semarang)

Tujuan penelitian ini adalah untuk mengetahui pengaruh Perceived Usefulness, Perceived Ease of Use, Perceived Risk, dan Sikap terhadap M-banking terhadap Behavioral Intention pada PT Bank Syariah Mandiri Semarang. Sample dalam penelitian ini sebanyak 100 orang, jenis penelitian ini adalah convenince sampling, dengan menggunakanProgram SPSS. Hasil penelitian ini menunjukkan bahwa semua hipotesa dalam penelitian ini dapat diterima. Hasil penelitian ini menunjukkan bahwa Perceived Usefulness meimiliki pengaruh positif terhadap Sikap terhadap M-banking. Perceived Ease of Use memiliki pengaruh positif terhadap Sikap terhadap M-banking. Perceived Risk memiliki pengaruh positif terhadap Sikap terhadap M-banking. Perceived Usefulness memiliki pengaruh positif terhadap Behavioral Intention. Perceived Ease of Use memiliki pengaruh positif terhadap Behavioral Intention. Perceived Risk memiliki pengaruh positif terhadap Behavioral Intention. Sikap terhadap M-banking memiliki pengaruh positif terhadap Behavioral Intention. Kata kunci : Perceived Usefulness, Perceived Ease of Use, Perceived Risk, Sikap terhadap  M-banking dan Behavioral Intention &nbsp

Conjoining the Concepts of Visitor Attitude and Place Image to Better Understand Casino Patrons\u27 Behavioral Intentions

The importance of visitor attitude and place image in understanding individual’s visit behavioral intention has both been emphasized in tourism literature. However, the two concepts seem to have been amalgamated; their distinctive and interactive roles are rarely discussed. To fill this gap, this study investigated visitor attitude from two different aspects in the context of casino gaming – one’s generic attitude versus specific attitude. A conjoined conceptual model based on the theories of planned behavior and place image is developed and empirically tested in the context of casinos in Central Indiana. The results indicate that ‘generic attitude,’ ‘specific attitude’ and ‘cognitive image’ all play significant and distinctive roles in the process of formulating visitor’s behavioral intention. The theoretical and practical implications of this study are discussed

PENGARUH TOURIST EXPERIENCE TERHADAP BEHAVIORAL INTENTION

Behavioral intention merupakan topik utama yang sedang dikaji dalam penelitian di bidang pariwisata. Dalam aktifitas pemasaran, behavioral intention telah memainkan peran penting dalam penentuan tujuan wisata. Permasalahan yang sedang terjadi yaitu mengenai rendahnya behavioral intention termasuk niat untuk berkunjung kembali ke destinasi yang sama dan kesediaan untuk merekomendasikan destinasi kepada orang lain. Kabupaten Tasikmalaya terletak di Jawa Barat bagian timur dan sebagian besar wilayah Tasikmalaya merupakan wilayah pegunungan. Gunung Galunggung menempati posisi pertama sebagai salah satu destinasi unggulan Kabupaten Tasikmalaya. Hal ini dapat dibuktikan dengan kenaikan jumlah kunjungan di setiap tahunnya. Akan tetapi, peningkatan kunjungan tidak diikuti oleh peningkatan behavioral intention. Banyaknya keluhan-keluhan dan tanggapan dari wisatawan mengenai behavioral intention wisatawan dimasa depan menjadi suatu kecemasan bagi pihak pengelola Gunung Galunggung. Untuk itu, salah satu upaya yang dilakukan untuk meningkatkan behavioral intention yang positif dari wisatawan yaitu dengan meningkatkan tourist experience. Tourist experience ini terdiri dari entertainment, educational, escapist dan esthetic. Jenis penelitian ini menggunakan metode deskriptif dan verifikatif. Populasi berjumlah 238.434 orang dengan sampel sebanyak 100 orang. Teknik analisis yang digunakan adalah analisis regresi berganda. Variabel independent dalam penelitian ini yaitu tourist experience dengan dimensi escapist (X1) dan esthetic (X2), sedangkan variabel dependent yaitu behavioral intention (Y). Hasil penelitian menunjukan bahwa tourist experience di Gunung Galunggung berada pada kategori tinggi dan behavioral intention berada pada kategori cukup tinggi. Hasil perhitungan analisis regresi berganda diketahui bahwa behavioral intention dipengaruhi oleh tourist experience sebesar 47,4%, sedangkan sisanya yaitu sebesar 52,6% dipengaruhi oleh faktor-faktor lain yang tidak diteliti oleh penuli

Pengaruh Perceived Usefullness, Perceived Ease of Use Terhadap Behavioral Intention To Use dengan Atittude Towards Using sebagai Variabel Intervening (Studi Kasus Pada Gopay Dikota Yogyakarta)

This study aims to determine (1) the effect of perceived usefulness on attitude towards using and, (2) the effect of perceived ease of use on attitude towards using (3) the effect of attitude towards using on behavioral intention to use (4) the effect of perceived usefulness on behavioral intention to use (5) the effect of perceived ease of use on behavioral intention to use (6) the effect of perceived usefulness and perceived ease of use on attitude towards using (7) the effect of perceived usefulness and perceived ease of use on behavioral intention to use. The sample in this study were 115 students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta, users of GOPAY. The data collection method uses a questionnaire method that is distributed using the Accidental Purposive Sampling technique. In this research, data quality test, classical assumption test (normality test, multicollinearity test and heterokesdasticity test) are used, multiple linear regression analysis and hypothesis testing. The results of the study show that the perceived usefullness variable influences the attitude towards using, the perceived ease of use variable influences the attitude towards using, the attitude towards using variable influences the behavioral intention to use, the perceived usefullness variable influences the behavioral intention to use, the perceived ease of use variable influence on behavioral intention to use, the variable perceived usefulness and perceived ease of use influence the attitude towards using, the variable perceived usefulness and perceived ease of use affect the behavioral intention to use.   Keywords: GOPAY, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use.This study aims to determine (1) the effect of perceived usefulness on attitude towards using and, (2) the effect of perceived ease of use on attitude towards using (3) the effect of attitude towards using on behavioral intention to use (4) the effect of perceived usefulness on behavioral intention to use (5) the effect of perceived ease of use on behavioral intention to use (6) the effect of perceived usefulness and perceived ease of use on attitude towards using (7) the effect of perceived usefulness and perceived ease of use on behavioral intention to use. The sample in this study were 115 students of the Faculty of Economics, University of Sarjanawiyata Tamansiswa Yogyakarta, users of GOPAY. The data collection method uses a questionnaire method that is distributed using the Accidental Purposive Sampling technique. In this research, data quality test, classical assumption test (normality test, multicollinearity test and heterokesdasticity test) are used, multiple linear regression analysis and hypothesis testing. The results of the study show that the perceived usefullness variable influences the attitude towards using, the perceived ease of use variable influences the attitude towards using, the attitude towards using variable influences the behavioral intention to use, the perceived usefullness variable influences the behavioral intention to use, the perceived ease of use variable influence on behavioral intention to use, the variable perceived usefulness and perceived ease of use influence the attitude towards using, the variable perceived usefulness and perceived ease of use affect the behavioral intention to use.   Keywords: GOPAY, perceived usefulness, perceived ease of use, attitude towards using, behavioral intention to use