The Diversified Online Shopper: Website Feature Preferences and Individual Characteristics

The current study examined the nature of diversified online shoppers with respect to existing differences in their level of website feature preferences, Internet experience (usage and shopping behaviors) and individual demographic characteristics. Using an online survey, 540 individuals residing within United States responded to questions concerning their demographics, extent of Internet usage, online visiting and purchasing behaviors and preference for website features. Individuals were categorized into different user groups- low, medium and high, depending on the extent of their self-reported diversified online shopping across the nine specific product categories. Since shopping referred to both browsing of online information and online purchasing, this categorization was done separately for both browsing and purchasing behaviors. The study found that an individual\u27s diversified online browsing behavior was different from one\u27s diversified online purchasing behavior. With regard to their diversified online browsing, significant group differences were found between the three browser groups in their preference for website features and Internet experience. The typical diversified online browser was more likely to be affluent and male. With regard to the individual\u27s online purchasing behavior, the low, medium and high diversified purchasers were found to differ significantly from one another in their website feature preferences as well as Internet experience. And the typical diversified online purchaser was more likely to be highly educated, affluent and male. Implications of these results as well as limitations of the current study were discusse

The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth

The purpose of this study is to measure the impact of attitude on online buying behaviour. Attitude acts as independent variable and culture as a moderating variable. The data was collected by individually through 200 questionnaires. The results shows that Attitude affects the online buying behaviour by building trust and strong relationship between employees, the relationship is more enhanced if appropriate technology is used. Keywords: Attitude, buying behavior, Culture, Collectivism.

The Influence of Attitude on Online Buying Behaviour and Moderator Impact of Culture: A Study of Islamic Republic of Pakistan Youth

The purpose of this study is to measure the impact of attitude on online buying behaviour. Attitude acts as independent variable and culture as a moderating variable. The data was collected by individually through 200 questionnaires. The results shows that Attitude affects the online buying behaviour by building trust and strong relationship between employees, the relationship is more enhanced if appropriate technology is used. Keywords: Attitude, buying behavior, Culture, Collectivism

An Analysis of Factors Affecting on Online Shopping Behavior of Consumers

The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behavior. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective norms, perceived behavioral control, domain specific innovativeness and attitude on online shopping behavior as the hypotheses of study. To investigate these hypotheses 200 questionnaires dispersed among online stores of Iran. Respondents to the questionnaire were consumers of online stores in Iran which randomly selected. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method (type of correlation). The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping. Results also indicated that domain specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected online shopping behavior of consumers. Keywords: online shopping, shopping behavior, consumer attitudes, perceived risks, B2C, e-commerce

Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics

The objective of this study is to examine the relationship between brand awareness, attitude, subjective norms, perceived behavioural control and purchase intention towards halal cosmetics among Muslim women in Indonesia. The questionnaires were distributed to 304 Muslim women at Medan, Banda Aceh, and DKI Jakarta within end of January until early February 2019. To investigate the relationships between factors; the structural equation modelling (SEM-PLS) version 2.0 was used to analysed the data. The finding of this study has found that two components of TPB (attitude, perceived behavioural control) and brand awareness are positively related with purchase intention towards halal cosmetics, while subjective norm is found to be insignificant. The result shows that positive attitude is the most important factor to increase consumer purchase intention toward halal cosmetics. The result of this study provides information to cosmetics’ firm that Muslim women with high brand awareness, attitude and perceived behavioral control will have high purchase intention toward halal cosmetic products. The findings of this study contribute valuable information to scholars, policy makers and firms in order to understand Muslim customers in Indonesia. Research paper  Keywords: Corporate Governance, Firm Values, Firm Size, Gender, Tobin Q, Board Reference to this paper should be made as follows: Kamalul Ariffin, S., Fadhilah Azra, W., Abdul Wahid, N., & Yen Nee, G. (2019). Investigating the Factors Affecting Purchase Intention of Muslim Women Towards Halal Cosmetics, Journal of Entrepreneurship, Business and Economics, 7(2s), 78–105

Examining Long-Haul Chinese Outbound Tourists\u27 Shopping Intentions

This study examines long-haul Chinese outbound tourists\u27 shopping intentions using the planned behavior approach. Attitude of product and store attributes, subjective norms of co-workers are found to significantly predict shopping intentions of respondents during their overseas trips. Further, behavioral beliefs and the corresponding outcome evaluation of product and store attributes lead to the formation of attitude. Normative beliefs of co-workers, motivation to comply with co-workers, and the interaction between them significantly influence respondents\u27 subjective norms on overseas tourism shopping. Control beliefs, power of control beliefs, and the interaction between them predict respondents\u27 perceived behavioral control on overseas tourism shopping. Both academic and practical implications are made based on the results

Exploring consumers' attitudes and behaviours toward online hotel room reservations

Marketers in Malaysia need to have solid understanding on consumers’ online attitude and buying behavior. This is mainly due to the shift and trend that consumers are moving fast into online purchasing. Malaysia is rank one of the ten countries in the world with the highest number of internet users. The travel market in the Asia Pacific region is fast growing and more consumers are reserving their hotel reservations via online travel agencies. Hence, the main purpose of this conceptual paper is to explore the factors that influence consumers’ attitude and purchase behaviour toward online hotel room reservations. Four factors which are information, trust, price and convenience have been identified in this study. The focus of this study will be on consumers who reserve their hotel rooms via online travel agents. The research plans to adopt a survey method using stratified random sampling and the hypotheses will be tested using structural equation modelling

Abandoning the online shopping cart before finalizing the purchase : influences form attitudes, subjective norms and internet experience : a study with contributions from the theory of reasoned action

This thesis addresses the problem of online shopping carts abandonment from the point of view of the consumer behaviour: what drives consumers into completing versus abandoning the online purchase? This is analyzed by the means of a questionnaire, distributed online to a heterogeneous sample, which aims to reduce the sampling bias and ensure a better representation of the online shoppers’ community. It is hypothesized that internet experience, attitudes and subjective norms have a predictive power in explaining consumers’ intentions to abandon versus to finalize the online purchase. Additionally, it is hypothesized the existence of a behaviour-action gap, leading consumers who originally intended to purchase, to abandon the e-shopping cart. This gap is suggested to be triggered by the intention to procrastinate the purchase. The results show the existence of a positive relationship between internet experience and attitudes towards online shopping. In the same line, consumers with higher attitudes towards e-shopping and higher levels of social influence showed higher intentions to finalize the purchase. Consumers with lower levels of attitudes and social influence showed higher intentions to abandon the purchase. Consumers with higher intentions to abandon the purchase have also admitted to abandon a higher percentage of e-carts. Finally, the intention-action gap is stimulated by the intention to postpone the purchase only when intentions to purchase are negative. However, when the intentions to purchase are positive, online procrastination does not influence abandonment. These results provide insight into the problem of online shopping cart abandonment, and can be applied to the field of online buying behaviour. The results suggest that marketing campaigns targeted at increasing internet experience as well as the attitudes and social influence will decrease e-shopping cart abandonment. However, postponement is not a good predictive of e-shopping cart abandonment for consumers who originally intended to finalize the purchase

Adolescent gambling on the Internet: A review

Internet gambling is a relatively under-researched area. While our current knowledge remains in its infancy and the prevalence rates are relatively low, researchers and clinicians are predicting greater involvement among youth. A comprehensive search of the relevant literature was undertaken. The resulting relevant literature was classified into four areas. These were (a) the empirical studies on adolescent internet gambling, (b) online gambling-like experiences in adolescence, (c) adolescent gambling via social networking sites, and (d) adolescent gambling via online penny auction sites. Age verification in relation to prevention and regulation is also examined. It is concluded that young people appear to be very proficient in using and accessing new media and are likely to be increasingly exposed to remote gambling opportunities. These young people will therefore require education and guidance to enable them to cope with the challenges of convenience gambling in all its guises

A study of mobile travelers behavior of postgraduate students in Universiti Utara Malaysia

The general purpose of this study was to find out whether a relationship between attitudes, subjective norm, perceived behavioral control and mobile travelers of postgraduate students.Theory of Planned Behavior (TPB) employed as the underlying to figure out the description about mobile traveler behavior among postgraduate students.Meanwhile, postgraduate students at Universiti Utara Malaysia (UUM) will be used as a sample of the study.Their perception about each variable of the planned behavior examined through the model existed. Unit of analysis of postgraduate students in every subject of study in master and doctoral level selected as sample to determine their behavior in mobile travelers