Consumer Behavior Towards Introducing 3G Mobile in Palestine: The Case of Bethlehem Governorate

This research focuses on the factors that influence customers’ behavior towards the introduction of 3G cellular data in Bethlehem Governorate, in the West Bank (WB), Palestine, which was introduced at the beginning of 2018. Therefore, the main purpose of this paper is about the examination of the factors that influence consumers’ usage of 3G cellular data. The research framework was based on the theory of planned behavior (TPB) with the attitude, subjective norms, and perceived behavioral control factors. In addition to the extension of technology acceptance model (TAM), the proposed model included the perceived usefulness and perceived ease of use factors. The perceived enjoyment factor was added to the model along with the TPB and TAM in order to examine the influence on the behavioral intention to use 3G cellular data. A simple random sampling strategy of a sample size of 402 3G’s customers from Bethlehem Governorate in the WB, Palestine was applied. Targeted respondents include who tried either currently using 3G services throughout a questionnaire that was constructed for this purpose. The data was analyzed by employing structural equation modeling (SEM). The results indicate that perceived behavioral control, perceived enjoyment, and subjective norms are the influential factors. In contrast, perceived usefulness, perceived ease of use and attitude are not influencing the behavioral intention to use 3G mobile data services. Based upon the research findings, business implications, and limitations, further research was suggested were placed

The Interest of Technology Adoption in E-Commerce Mobile Apps Using Modified Unified Theory of Acceptance and Use of Technology 2 in Indonesia

The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people’s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) approach. Of the many e-commerce in Indonesia, only five popular e-commerce are the focus of this study. The quantitative method with the verification type was adopted. A survey was conducted and questionnaires were distributed online toward 400 respondents who are users of popular e-commerce in Indonesia. The collected data was analyzed using Partial Least Square (PLS). The findings show that performance expectations and promotion conditions have a significant effect on behavioral intentions, and habits and behavioral intentions have a significant effect on use behavior. The moderator variable of age has a significant effect on the relationship between habit and use behavior, while price value, hedonic motivation, and habit on behavioral intention are moderated by the age variable. Gender variable as the second moderator did not have a significant effect on all relationships. The results can be used by e-commerce as an evaluation and map out future marketing strategies

Perception of External Control, Effort Expectancy and Use of Electronic Information Resources by Undergraduates in Selected Universities in Nigeria

The study examined the relationship between external control, effort expectancy and use of EIRs among undergraduates in two selected universities in Oyo State, Nigeria. The survey research design of correlational type was adopted for this study across undergraduates in Ajayi Crowther University (N=1,619) and Lead City University (N=2,046), with a total population of 3,665. The study found that both independent variables of external control and effort expectancy had individual significant relationship with undergraduates’ use of EIRs. Also, there was a significant positive relationship between perception of external control and effort expectancy in the use of EIRs. Both independent variables when taken together significantly influence use of EIRs among the undergraduates. The study concludes that the level of EIRs use in the universities understudied will be a function of available control or facilitating condition and the ease in using these resources. Recommendations for the study were made according

TECHNOLOGY ADOPTION ON BANK SERVICES; A SYSTEMATIC LITERATURE REVIEW

Abstract Objectives: This paper explains, synthesizes, reviews the main findings, and provides suggestions for future research to deepen and enrich understanding of technology-based banking services (banking technology). Methods: This research uses a systematic literature review or structured review as a research methodology, which will analyze scientific articles based on widely used methods, theories, and constructs. Results: The results shown that TAM as an established concept is the model most often used in research in the context of technology-based banking services. However, this does not guarantee that only the TAM construct (PU, PEOU, Social Influence, and Attitude) is able to explain individual attitudes and intentions in adopting and using banking technology. Therefore, exploration is needed within a phenomenological framework to find other values (besides the TAM construct) to enrich scientific insights. In addition, a comparative study is also needed to see the role of the cultural dimension in influencing the adoption and use of technology in a country. In turn, our study is not without limitations. The ability to access reputable journals has been a major factor in our study covering only 20 scientific articles over the last ten years. The number is relatively small, making our study unable to examine other antecedents (besides those mentioned in table 4.5) used in the context of technology banking. Implications: Our study has implications for the development of studies in the context of banking technology, where our study can be taken into consideration for developing an integrated model that covers all perspectives in the context of technology adoption and use. Type of Paper: Empirical

An empirical investigation on acceptance of e-wallets in the fintech era in Jordan: Extending UTAUT2 model with perceived trust

The increasing popularity of smartphones has led to the rise of e-wallets, which allow users to store their payment information on their devices and complete financial transactions conveniently and securely. This research extended the unified theory of acceptance and use of technology (UTAUT2) model to investigate the main factors influencing users’ intention to accept e-wallets in Jordan, where little research focused on such apps. Using a quantitative method, a sample of 181 users was utilized, and an instrument of 32 items was used. Findings revealed that price value, hedonic motivations, social influence, performance expectancy and perceived trust are major predictors of users' intention to use e-wallets apps. In contrast, facilitating conditions and effort expectancy are not significant toward the adoption process. Finally, conclusions and future work are presented in the last section of the study

Meta-Analysis of the Unified Theory of Acceptance and Use of Technology (UTAUT): Challenging its Validity and Charting A Research Agenda in the Red Ocean

There are both formal and informal cries that UTAUT and by association the stream of research on technology adoption has reached its limit, with little or no opportunities for new knowledge creation. Such a conclusion is ironic because the theory has not been sufficiently and suitably replicated. It is possible that the misspecifications in the various replications, applications, and extensions led to the incorrect conclusion that UTAUT was more robust than it really was and opportunities for future work were limited. Although work on UTAUT has included important variables, predictors and moderators, absent a faithful use of the original specification, it is impossible to assess the true nature of the effects of the original and additional variables. The present meta-analysis uses 25,619 effect sizes reported by 737,112 users in 1,935 independent samples to address this issue. Consequently, we develop a clear current state-of-the-art and revised UTAUT that extends the original theory with new endogenous mechanisms from different, other theories (i.e., technology compatibility, user education, personal innovativeness, and costs of technology) and new moderating mechanisms to examine the generalizability of UTAUT in different contexts (e.g., technology type and national culture). Based on this revised UTAUT, we present a research agenda that can guide future research on the topic of technology adoption in general and UTAUT in particular

Adoption and acceptance of mobile commerce in Saudi Arabia: the case of e-ticketing in the airline industry

Mobile technology has influenced business strategies over recent years and the increasing penetration of mobile devices and related solutions such as mobile commerce has revolutionised consumer organisations. Saudi Arabia with its high mobile penetration has the potential for higher usage of mobile services in the near future. This research aimed at understanding and evaluating the acceptance and adoption of mobile commerce in Saudi Arabia with specific focus on the airline ticketing services through evaluation of the attitude and behaviour of the airline consumers towards mobile commerce in airline ticketing services. The research was designed as a mixed and explanatory research and used both deductive and inductive approaches to understanding mobile commerce acceptance in airline ticketing services. The research also involved extensive review of technology adoption models such as Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology (UTAUT), based on which a research framework was developed and hypotheses specified. Quantitative study involved online questionnaire based survey with 207 travellers who were connected at the King Abdul-Aziz airport in Saudi Arabia, while qualitative study involved interviews with eight employees of Saudi Airlines. The collected data was analysed using MS Excel and SPSS and subjected to descriptive, regression and content analysis. The research findings indicate positive perceptions of airline travellers towards the usefulness, ease of use and other related benefits of using mobile commerce for air ticketing services. The key factors influencing the attitude were identified to be the ease of use, usefulness and social influence, while key determinants of behavioural intention were identified to be mobility, compatibility and usefulness. The other factors such as cost, trust, perceived risk and usecontext were not found to be the key influencers of the behavioural intention of Saudi Arabian travelers towards use of mobile commerce for airline ticketing services. Another key finding was the lack of any significant differences, perhaps surprising, in the behavioural intention to use mobile commerce across various demographic groups based on age, gender and education. The research findings will be useful for both practitioners of mobile commerce as well as academicians involved in research on acceptance and adoption of mobile commerce. Moreover, the research findings are not just useful for the airline industry in Saudi Arabia, but can also be consulted by those interested in understanding mobile-commerce acceptance in airline industry anywhere else across the globe or any other industry in Saudi Arabia