Utilising content marketing metrics and social networks for academic visibility

There are numerous assumptions on research evaluation in terms of quality and relevance of academic contributions. Researchers are becoming increasingly acquainted with bibliometric indicators, including; citation analysis, impact factor, h-index, webometrics and academic social networking sites. In this light, this chapter presents a review of these concepts as it considers relevant theoretical underpinnings that are related to the content marketing of scholars. Therefore, this contribution critically evaluates previous papers that revolve on the subject of academic reputation as it deliberates on the individual researchers’ personal branding. It also explains how metrics are currently being used to rank the academic standing of journals as well as higher educational institutions. In a nutshell, this chapter implies that the scholarly impact depends on a number of factors including accessibility of publications, peer review of academic work as well as social networking among scholars.peer-reviewe

Post-Westgate SWAT : C4ISTAR Architectural Framework for Autonomous Network Integrated Multifaceted Warfighting Solutions Version 1.0 : A Peer-Reviewed Monograph

Police SWAT teams and Military Special Forces face mounting pressure and challenges from adversaries that can only be resolved by way of ever more sophisticated inputs into tactical operations. Lethal Autonomy provides constrained military/security forces with a viable option, but only if implementation has got proper empirically supported foundations. Autonomous weapon systems can be designed and developed to conduct ground, air and naval operations. This monograph offers some insights into the challenges of developing legal, reliable and ethical forms of autonomous weapons, that address the gap between Police or Law Enforcement and Military operations that is growing exponentially small. National adversaries are today in many instances hybrid threats, that manifest criminal and military traits, these often require deployment of hybrid-capability autonomous weapons imbued with the capability to taken on both Military and/or Security objectives. The Westgate Terrorist Attack of 21st September 2013 in the Westlands suburb of Nairobi, Kenya is a very clear manifestation of the hybrid combat scenario that required military response and police investigations against a fighting cell of the Somalia based globally networked Al Shabaab terrorist group.Comment: 52 pages, 6 Figures, over 40 references, reviewed by a reade

The Big Carrot:High-Stakes Incentives Revisited

Using an international dataset of about 35,000 subjects, this paper provides an empirical example of high-stakes incentives in relation to religious practice. First, we show that incentives (based on absolute belief) play a salient role in religious performance. Second, we find that, when both positive (heaven) and negative (hell) incentives are available, the former are more effective than the latter. Specifically, it is shown that beliefs in heaven are much more relevant than beliefs in hell when estimating the production of religious commodities (church-attendance and praying equations).carrot/stick, high-stakes incentives, rewards, punishment, Economics of Religion

ArticleRank: a PageRank-based alternative to numbers of citations for analysing citation networks

Purpose - The purpose of this paper is to suggest an alternative to the widely used Times Cited criterion for analysing citation networks. The approach involves taking account of the natures of the papers that cite a given paper, so as to differentiate between papers that attract the same number of citations. Design/methodology/approach - ArticleRank is an algorithm that has been derived from Google's PageRank algorithm to measure the influence of journal articles. ArticleRank is applied to two datasets - a citation network based on an early paper on webometrics, and a self-citation network based on the 19 most cited papers in the Journal of Documentation - using citation data taken from the Web of Knowledge database. Findings - ArticleRank values provide a different ranking of a set of papers from that provided by the corresponding Times Cited values, and overcomes the inability of the latter to differentiate between papers with the same numbers of citations. The difference in rankings between Times Cited and ArticleRank is greatest for the most heavily cited articles in a dataset. Originality/value - This is a novel application of the PageRank algorithm

Web citations in patents: Evidence of technological impact?

This is an accepted manuscript of an article published by Wiley Blackwell in Journal of the Association for Information Science and Technology on 17/07/2017, available online: https://doi.org/10.1002/asi.23821 The accepted version of the publication may differ from the final published version.Patents sometimes cite web pages either as general background to the problem being addressed or to identify prior publications that will limit the scope of the patent granted. Counts of the number of patents citing an organisation’s website may therefore provide an indicator of its technological capacity or relevance. This article introduces methods to extract URL citations from patents and evaluates the usefulness of counts of patent web citations as a technology indicator. An analysis of patents citing 200 US universities or 177 UK universities found computer science and engineering departments to be frequently cited, as well as research-related web pages, such as Wikipedia, YouTube or Internet Archive. Overall, however, patent URL citations seem to be frequent enough to be useful for ranking major US and the top few UK universities if popular hosted subdomains are filtered out, but the hit count estimates on the first search engine results page should not be relied upon for accuracy

Are web mentions accurate substitutes for inlinks for Spanish universities?

This article is (c) Emerald Group Publishing and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limitedurpose – Title and URL mentions have recently been proposed as web visibility indicators instead of inlink counts. The objective of this study is to determine the accuracy of these alternative web mention indicators in the Spanish academic system, taking into account their complexity (multi-domains) and diversity (different official languages). Design/methodology/approach – Inlinks, title and URL mentions from 76 Spanish universities were manually extracted from the main search engines (Google, Google Scholar, Yahoo!, Bing and Exalead). Several statistical methods, such as correlation, difference tests and regression models, were used. Findings – Web mentions, despite some limitations, can be used as substitutes for inlinks in the Spanish academic system, although these indicators are more likely to be influenced by the environment (language, web domain policy, etc.) than inlinks. Research limitations/implications – Title mentions provide unstable results caused by the multiple name variants which an institution can present (such as acronyms and other language versions). URL mentions are more stable, but they may present atypical points due to some shortcomings, the effect of which is that URL mentions do not have the same meaning as inlinks. Practical implications – Web mentions should be used with caution and after a cleaning-up process. Moreover, these counts do not necessarily signify connectivity, so their use in global web analysis should be limited. 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Why are Websites co-linked? the case of Canadian universities

This study examined why Websites were co-linked using Canadian university Websites as the test set. Pages that co-linked to these university Websites were located using Yahool. A random sample of 859 co-linking pages (the page that initiated the co-link) was retrieved and the contents of the page, as well as the context of the link, were manually examined to record the following variables: language, country, type of Website, and the reasons for co-linking. The study found that in over 94% of cases, the two co-linked universities were related academically; many of these cases (38%) showed a relationship specifically in teaching or research. This confirms results, from previous quantitative studies, that Web co-links can be a measure of the similarity or relatedness of sites being co-linked and that Web co-link analysis can thus be used to study relationships among linked Websites. Copyright © 2007 Akadémiai Kiadó Budapest All rights reserved

Why are hyperlinks to business Websites created? A content analysis

Motivations for the creation of hyperlinks to business sites were analyzed through a content analysis approach. Links to 280 North American IT companies (71 Canadian companies and 209 U.S. companies) were searched through Yahoo!. Then a random sample of 808 links was taken from the links retrieved. The content as well as the context of each link was manually examined to determine why the link was created. The country location and the type of the site where the link came from were also identified. The study found that most links were created for business purposes confirming findings from early quantitative studies that links contain useful business information. Links to competitors were extremely rare but competitors were often co-linked, suggesting that co-link analysis is the direction to pursue for information on competitive intelligence. Copyright © 2006 Akadémiai Kiadó, Budapest. All rights reserved