Critical success factors (CSFS) of the pre-adoption and pre-implementation plan of Customer Relationship Management (CRM) system

The success of Customer Relationship management (CRM) is not an easy thing to be achieved.The understanding of the main factors that could contribute in the success of CRM initiatives will make the difference toward successful CRM systems adoption and implementation.An extensive review of the literature was conducted in order to highlight the main success factors that if the organization be aware of and dealt with properly will achieve success and will gain the intended benefits of their CRM initiative or program.This paper revealed that top management support, managing organizational and cultural change, CRM understanding, organizational readiness, and users’ involvement are among the most important CRM systems success factors.In addition, this paper proposed plan of six success factors to be as a pre-adoption and pre-implementation plan for the successful adoption and implementation of CRM systems

Rural consumers' adoption of CRM in a developing country context

This paper illustrates how understanding consumer preferences through market research may enhance CRM adoption among the rural customers of a developing country like Bangladesh. It presents the case of Community Information Centre (CIC) established by Grameenphone, a company owned by Telenor, the Norwegian telecommunications company and Grameen Bank, the Nobel prize winning micro credit organisation in the rural settings of Bangladesh. The paper shows that CIC is an innovative way of building and maintaining customer relationships and technological interface with the financially constrained consumers in a poor developing economy like Bangladesh

Framework for Adoption of Customer Relationship Management System in Hospital

Customer Relationship Management (CRM) systems enable hospitals to provide better quality of services, to improve customers' satisfaction, and to increase their profitability and competitiveness. However, there is little attention and lack of adoption of the CRM systems in private hospitals in Malaysia. Moreover, few studies have investigated the factors influencing the adoption of the CRM systems in private hospitals in Malaysia. The main objective of this study is therefore to develop an adoption framework of the CRM system for hospitals.Self-administered questionnaires were used to collect the data from the top management employees in private hospitals in Malaysia. A total of 148 questionnaires distributed in which 79 questionnaires (53%) were returned. The data of 72 valid questionnaires were analysed using Correlation and Multiple Regression techniques to validate the framework. The framework, adapted from the Diffusion of Innovation (DOI) theory and the Model of Information System (IS) Innovation, was built to relate innovation, organizational, and environmental factors to the perception of the CRM system's benefits and implementation plans. Findings indicate that innovation, organizational, and environmental factors have positive significant relationships (p > 0.05). The results of the study such as the constructed framework, provide a set of adoption guidelines that contributes to a successful adoption and implementation of the CRM systems. The framework also contributes to the body of knowledge in the DOI theory, the Model of IS Innovation, and the CRM domain. In practical, the results have many implications such as emphasizing on the roles of the CRM systems on solving major problems in hospitals and encouraging the vendors of the CRM systems to improve their marketing strategies and to provide the CRM systems at reasonable prices

Strategic entrepreneurship: an integrated innovative entrepreneurial process for CRM implementation at Indian SMEs

The purpose of this theoretical framework is, to provide a better understanding of the prospects, process, problems, usage and issues related to Customer Relationship Management (CRM) in Indian SMEs so that it may help to implement, adopt and use CRM as an interactive entrepreneurial tool for strategic and successful customer relationship management at Indian SMEs. To reach this understanding this research can starts with three dimensions or group of respondents like CRM Vendor (CRM professionals, academics and experts), CRM Client/ CRM Customer (Indian SMEs, Indian entrepreneur) and CRM Beneficiary (regular customer/ consumer/ buyer/ common men). Based on the developed theory and literature review research questions can be answered to achieve this purpose (understanding). The major area of concern for all three group of respondents can be CRM (Awareness, Interest level), CRM (Planning, Strategy level), CRM Expectation (Objectives, Need level), CRM Implementation level, CRM Adoption and Updating (Maintenance, Stabilization level ), CRM Measurement (Satisfaction, Feedback level), CRM Challenge (Problem, Issue, Risk, Disadvantages level), CRM Deliverables (Benefits, Advantages level ), CRM Control level and CRM Forecasting (Future Prospects, R&D, Improvements level) levels for the successful CRM implementation, adoption and usage at Indian SMEs. Using the developed theory and literature review about these research objectives, a framework of the reference can be developed to collect the information from three different groups of respondents. These groups can be studied through Case analysis and BBP (Best Business Practice) Survey. Primary data can be collected from Semi Structured Questionnaire (Based on open ended as well as close ended questions), Semi Structure Interview supported by Content Analysis and Grounded Theory

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

A Model of Electronic Customer Relationship Management System Adoption In Telecommunication Companies

Employee satisfaction is key to electronic–customer relationship management (E-CRM) systems in telecommunication companies. The purpose of this study is to investigate the direct and indirect effect of technological factors, individual factors, and organizational factors on employees' level of satisfaction. For this study, data was collected from 300 employees' workings in Malaysian telecommunication companies; and the data was analyzed using PLS-SEM. The findings revealed that technological, organizational, and individual factors are positively and significantly related to satisfaction and perceived usefulness. The results also supported the direct and positive relationship between perceived usefulness between employees' job satisfaction. The study has contributed to the body of literature by exploring the implications of various significant factors in terms of employee satisfaction. Besides, the management of the telecommunication companies may benefit from this study by adopting strategies that not only employee satisfaction but may also enhance the companies' performance. The limitations and the direction for future research are discussed in the end

Technology organization environment framework in cloud computing

Cloud Computing is a rapidly emerging technology over the last few years, that has abolished the burden of purchasing heavy hardware and software. Cloud computing has been advantageous to Small and Medium-sized Enterprises (SMEs), though many SMEs have not adopted to delve into its appealing benefits. To increase the cloud adoption rate in these Enterprises, the most important thing is to understand the aspects which influence the cloud adoption. The article focuses on these factors, which influence the use of cloud services by establishing the three layer hierarchical framework based on the grounded on the Technology Oriented Environmental (TOE) framework through systematic literature review. Because cloud-based solutions offer numerous benefits for companies, they have precious cloud determinants. This paper therefore took into account the Technology Organization Environment TOE model for Cloud Computing adoption. In addition, the questionaries designed at the end also indicate the significant connection in the decision of adoption between three context of TOE. Moreover, the designed questionaries has been used for the analysis of cloud computing adoption in Bangladeshi SMEs

Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context

While the development of customer relationship management (CRM) started in the developed west, it has rapidly spread to developing countries. However, the way organisations adopt CRM in developing countries, and more specifically in the Arab world, might be different and the context certainly differs. There is a shortage of rigorous studies that examine the drivers of CRM adoption in this context. In this study, we examine the antecedents of CRM adoption in the Jordanian service sector. The conceptual framework of this research is tested using a cross-sectional survey of more than 322 practitioners. Using structural equation modelling analysis, results specify six underlying factors that explain CRM adoption: segmentation analysis, clear direction and objectives, performance measurement, rewarding usage, managing project changes, and knowledge management. Each area has implications for improving practices and maximising the benefits of adopting the process or management practice of CRM. This paper identifies key practices to provide useful guidelines for organisations in the Arab world making plans to adopt CRM, with broader implications for the adoption of many systems and projects there and for CRM deployment in developed regions