Mobile Apps: Motivational Influencers

Today’s mobile device users demand mobile apps in order to maintain online social ties, to remain up-to-date with weather and new events, to be entertained, and to be productive in their professional and personal lives, no matter where they are. This emergent research study examines the perceptions of individuals regarding the motivational power of mobile apps post-adoption. A survey of college-age individuals is being performed beginning the spring of 2017, and among the findings expected is a positive confirmation that mobile apps are motivational influencers toward education, entertainment, communication, social, and other purposes

Marketing to the digital self - assessing the variables affecting the adoption and retention of branded Smartphone applications in relation to the theory of self-concept

This research explores the extent to which Smartphones and Smartphone apps can be viewed as an extension of ourselves. Digital technology allows us to shape who we are (our actual self) and re-invent who we want to be (our ideal self), yet little research has explored how a consumer’s self-concept effects their brand engagement with Smartphone apps. Drawing on research from Marketing Communications, Psychology and Human-computer interaction, the relationship between consumers’ digital selves and adoption, usage and retention of branded Smartphone apps will be analysed. A longitudinal exploratory study taking a mixed methods approach, will use questionnaires and netnography to examine whether a users’ self-concept affects their app usage behaviour. Expected outcomes from the research include contribution of academic knowledge to the neglected area of app usage as well as mobile marketing and digital brand engagement. The variables identified will also provide recommendations for the creation of Smartphone applications as a marketing communications tool

ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN GO-FOOD (STUDI KASUS DI YOGYAKARTA)

ABSTRACTThis study aims to determine the effect of perceived quality and trust variables on consumer satisfaction, also the effect of consumer satisfaction on loyalty for consumers of Go-food services in Yogyakarta. The research method used is purposive sampling with a sample size of 200 people. The respondents are people who used Go-food services in Yogyakarta in the last 3 months (August-October 2020). The data used are primary data using a questionnaire instrument. The analysis technique used is regression using AMOS program. Based on the research results, it is found that perceived quality and trust have positive effects on consumer satisfaction. Then, consumer satisfaction has a positive effect on consumer loyalty. Keywords: perceived quality; trust; consumer satisfaction; consumer loyalty ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh variabel perceived quality dan kepercayaan (trust) terhadap kepuasan konsumen, serta pengaruh kepuasan konsumen terhadap loyalitas pengguna layanan Go-food pada aplikasi Gojek Indonesia di Yogyakarta. Penelitian ini menggunakan metode pengumpulan sampel purposive sampling dengan jumlah sampel 200 orang. Responden merupakan pengguna layanan Go-food di Yogyakarta dalam 3 bulan terakhir (Agustus-Oktober 2020). Data yang digunakan adalah data primer dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah regresi dengan menggunakan program AMOS. Berdasarkan hasil penelitian, diperoleh bahwa perceived quality dan kepercayaan berpengaruh positif terhadap kepuasan konsumen. Kemudian, variabel kepuasan konsumen berpengaruh positif terhadap loyalitas konsumen.Kata kunci: perceived quality; kepercayaan; kepuasan konsumen; loyalitas konsume

The Influence of Visual Appeal and Perceived Enjoyment on Brand Loyalty Through Customer Trust for Shopee Users in Yogyakarta

Facing increasingly fierce competition, one of the main strategies is to increase customer loyalty. Customers are the lifeblood of a business, because from customers a business gets income. Customer loyalty is the tendency for customer attitudes and behavior to favor one brand over another. Loyal ones will show an attitude of wanting to maintain relationships with service providers, such as a willingness to provide contact numbers, receive information/promotions, or provide recommendations. The population in this study were all students using Shopee in Yogyakarta. The sampling technique was purposive sampling with a sample size of 130 people. Data collection was carried out using questionnaires and data analysis in this research used Smart PLS. The influence of visual appeal, perceived enjoyment and customer trust is stated to be positive and significant because the original sample value obtained is positive and the p value is <0.05. The test results using the PLS approach produced a coefficient value for the influence of visual appeal on brand loyalty through customer trust with a value of 1.809 (p value 0.070 > 0.05), so it can be concluded that visual appeal has no effect on brand loyalty through customer trust. The test results using the PLS approach produced a coefficient value for the influence of perceived enjoyment on brand loyalty through customer trust with a value of 3.742 (p value 0.000 < 0.05), so it can be concluded that perceived enjoyment has a positive and significant effect on brand loyalty through customer trust

Mediating Effect of Social Commerce Continuance Use Intention on the Relationship Between Perceived Values and Brand Loyalty

The purpose of this paper is to examine the mediating effect of social commerce continuance use intention on the relationship between perceived values and brand loyalty in the social commerce context. The data was collected from 176 members of the Apple Watch Social Commerce site in Vietnam via an online questionnaire. Applying the structural equation modelling method, we found that social commerce continuance use intention has mediating effects on the relationship between perceived values and brand loyalty. Keywords: Perceived values, continuance use intention, brand loyalty, social commerce, Vietnam DOI: 10.7176/EJBM/12-11-07 Publication date: April 30th 202

Empirical Research on the Impact of Personalized Recommendation Diversity

Personalized recommendation has important implications in raising online shopping efficiency and increasing product sales. There has been wide interest in finding ways to provide more efficient personalized recommendations. Most existing studies focus on how to improve the accuracy of the recommendation algorithms, or are more concerned on ways to increase consumer satisfaction. Unlike these studies, our study focuses on the process of decision-making, using long tail theory as a basis, to reveal the mechanisms involved in consumers’ adoption of recommendations. This paper analyzes the effect of personalized recommendations from two angles: product sales and ratings, and tries to point out differences in consumer preferences between mainstream products and niche products, high rating products and low rating products, search products and experience products. The study verifies that consumers demand diversity in the recommended content, and also provides suggestions on how to better plan and operate a personalized recommendation system

Government Regulation in Technology-Based Innovation Continuance

The emergence of online transportation has triggered the pros and cons. One of the concerns in this matter is the safety issue of taxi-bikes in Southeast Asia. Plenty of studies have analyzed the continuity of services facilitated by an online system, but very limited has conducted a study in a regulated environment. This study will conduct research on the effect of government regulation in public decisions on continuing technology. By having such insight it will help experts and practitioners in understanding the government regulation role on technology continuance. This study used the Technology Continuance Theory basis and added Government Regulation to see the continuity of online taxi-bikes. Data were collected by surveying 454 online taxi-bike users and analyzed using PLS-SEM techniques. The findings indicate that in a developing country, government regulation can directly or indirectly influence the use of online taxi-bikes. Further implications are discussed in the article

FACTORS INFLUENCING REPURCHASE INTENTION TOWARD DAIRY PRODUCTS IN GENERATION Y IN BANGKOK, THAILAND

The study aims to determine the effect of purchase intention in dairy products in generation Y consumers. Attitude, brand loyalty, perceived value, health consciousness, subjective norm, and purchase intention are investigated in the study. The sample (384 respondents) was collected from an online survey using a non-probability sampling method by using convenience sampling technique and snowball sampling technique. The data were analyzed by descriptive analysis, simple linear regression, and multiple linear regression to examine the hypotheses with a five-point Likert scale analysis. The study revealed that attitude, brand loyalty, perceived value, and subjective norm significantly influence purchase intention. Health consciousness has a significant influence on attitude. The finding found that perceived value and attitude are the key factors that impact customer purchase intention. Additionally, the study proposes that to increase customer purchase intention is to understand the attitude and perceived value of generation Y customers. The study’s weakness is the small sample size, and the sample size is in Bangkok, Thailand. In conclusion, form research may not be like other locations and does not represent Thai customers

Loyalty of m-wallet user from a service-dominant logic perspective

This study aimed to examine the effect of customer perceived value on the loyalty of mobile wallet (m-wallet) users. Payment using mobile wallet offers several benefits for consumer in terms of functional, social, and economic value. Meanwhile, Service-Dominant Logic was used to explain consumer’s experience in utilizing mobile wallet for payment. Furthermore, a quantitativeapproach with questionnaire was used for data collection, and a total of 325 users participated as the respondents. A purposivesampling technique was used to determine the sample criteria i.e. active m-wallet users with a minimum usage of 1 year. The result showed that all the hypotheses are supported. This indicated that customer perceived value consist of functional, economic, and social value, which have positive and significant impact on satisfaction that leads to customer loyalty. Meanwhile, satisfactionis the most salient predictor of customer loyalty. Therefore, financial technology provider needs to pay more attention to customer perceived value, especially in terms of functional, economic and social aspect

FACTORS AFFECTING E-COMMERCE SUCCESS

E-commerce platforms are more attractive than offline methods. Several website performance factors can influence customers to continue transacting online. SI success (dependent variable) with six dimensions of success (independent variable): increased usage, user satisfaction, personal impact, organizational impact, information quality, and system quality. Three other factors come into play: customer support system (CSS), personalization, and electronic word of mouth (EWOM). Using the SPSS on survey data from 200 students interviewed in Semarang, from February 2023 to May 2023. The regression analysis results show that all hypothesis are accepted. The study explores the effectiveness of e-commerce systems by examining significant relationships between dependent variables (e-commerce success) and other independent variables: website service quality (WSQ), customer support service (CSS), success (ESS), personalization and electronic word of mouth (EWOM).