4,167 research outputs found

    Connective Action for Global Fairness: Building Social Imaginaries

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    Social imaginaries are frameworks within which people organise their collective world; where imagination, not simply reason, plays a part in the construction of social practices. Through a grounded theory approach, this article asks whether and how social imaginaries of global fairness are present in connective action, a type of digital interaction for advocacy. From January 2014 to June 2015, the study followed the Facebook accounts of five advocacy organisations: Hivos, Oxfam IBIS, Intermon-Oxfam, SSNC and Vredeseilanden. Connective action, more than just accomplishing an expressing function of posting and sharing – which could be considered as ‘slacktivism’– denotes cooperating and acting by means of dialogic learning involving reflection and action. The research suggests that current social imaginaries may be built in connective action involving topics of nature conservation, equality, eco-farming, among others. Thus, the field of connective action remains open to theorizing how these imaginaries could constitute a strong foundation upon which communication for social change (CFSC) strategies may be grounded

    Creating the collective: social media, the Occupy Movement and its constitution as a collective actor

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    This paper examines the process through which Occupy activists came to constitute themselves as a collective actor and the role of social media in this process. The theoretical framework combines Melucci's (1996) theory of collective identity with insights from the field of organizational communication and particularly from the ‘CCO’ strand – short for ‘Communication is Constitutive of Organizing’. This allows us to conceptualize collective identity as an open-ended and dynamic process that is constructed in conversations and codified in texts. Based on interviews with Occupy activists in New York, London and other cities, I then discuss the communication processes through which the movement was drawing the boundaries with its environment, creating codes and foundational documents, as well as speaking in a collective voice. The findings show that social media tended to blur the boundaries between the inside and the outside of the movement in a way that suited its values of inclusiveness and direct participation. Social media users could also follow remotely the meetings of the general assembly where the foundational documents were ratified, but their voices were not included in the process. The presence of the movement on social media also led to conflicts and negotiations around Occupy's collective voice as constructed on these platforms. Thus, viewing the movement as a phenomenon emerging in communication allows us an insight into the efforts of Occupy activists to create a collective that was both inclusive of the 99% and a distinctive actor with its own identity

    Multimodal Writing of University Students: The Case of Academic Posters

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    After having been marginalized for a long time as a second-class genre or “the poor country cousin of papers” (Swales & Feak, 2000), academic posters have recently received remarkable attention as a special multimodal genre that is indispensable for the membership of the academic community. In line with the currently growing interest in multimodal writing, the present study seeks to contribute to the limited body of knowledge on academic posters in two ways: first by investigating the textual and visual communicative strategies employed by novice multimodal writers to facilitate the comprehension of their multimodal texts and guide readers through their discourse and second by exploring the perceptions of those young multimodal writers towards that special genre. To accomplish the first objective, a corpus of 100 academic posters gathered from freshmen university students enrolled in a second language research writing course was compiled and analyzed textually and visually drawing mainly on the framework of D’Angelo (2016a) that distinguishes between interactive and interactional resources. To fulfill the second objective, a questionnaire was filled out by 66 students, and four interviews were carried out. Both quantitative and qualitative methods were used in the analysis. Descriptive statistics was employed in the multimodal analysis of the posters as well as the analysis of the questionnaire responses, and a qualitative thematic analysis was conducted to interpret the responses of the interviewees. The quantitative textual and visual analysis revealed a clear dominance of the interactive resources and, to some extent, a lack of making the best use of all the available visual resources. The analysis of the self-reported data unveiled that young multimodal writers hold quite positive perceptions towards the academic poster as a multimodal genre. Further, they tended to decode the interrelation between textual and visual resources as an illustrative or code mixing relationship where both text and visuals complement each other to communicate the intended meaning. The study has pedagogical implications relevant to introducing novice multimodal writers to the available semiotic resources

    An analysis of social media as an instrument of social change: a case of the EndSARS protest

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    The EndSARS protest movement took place in Nigeria from the 8th to the 20th of October 2020. The protest movement had clear objectives and goals, and utilized digital media, technology, and networks to coordinate and organize. Its extensive use of digital tools was not witnessed before in the history of social movements in Nigeria. Recognizing this, I conducted a media analysis of the protest to explore the distinctive features presented. Through discussing subthemes of organizations in social movement, the distinction between the public and the media public, the relationship between social movements and the political institutions, and the relationship between media and social movements, I explored the contemporary literature on the existing features of digital protests today. Using the social media tool, Twitter, I chose samples based on certain criteria, collected, collated, and analyzed data using discourse analysis, and used the conceptual framework of ‘clicktivism’ and “connective action” to explore the textual data collected for the discursive features through analysis of language, narratives, and frames. The discursive features were observed and discussed extensively with the relevant empirical literature. The patterns observed are classified into categories highlighting the discursive features of organization, nature of relationship, collectivity, remembrance, inclusion, and exclusion. This analysis provided much-needed information and knowledge into the distinctive features of the EndSARS movement and filled the gap in contemporary literature on the case
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