The effect of electronic word of mouth communication on purchase intention moderate by trust: a case online consumer of Bahawalpur Pakistan

The aim of this study is concerned with improving the previous research finding complete filling the research gaps and introducing the e-WOM on purchase intention and brand trust as a moderator between the e-WOM, and purchase intention an online user in Bahawalpur city Pakistan, therefore this study was a focus at linking the research gap of previous literature of past study based on individual awareness from the real-life experience. we collected data from the online user of the Bahawalpur Pakistan. In this study convenience sampling has been used to collect data and instruments of this study adopted from the previous study. The quantitative research methodology used to collect data, survey method was used to assemble data for this study, 300 questionnaire were distributed in Bahawalpur City due to the ease, reliability, and simplicity, effective recovery rate of 67% as a result 202 valid response was obtained for the effect of e-WOM on purchase intention and moderator analysis has been performed. Hypotheses of this research are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The result of this research is e-WOM significantly positive effect on purchase intention and moderator role of trust significantly affects the relationship between e-WOM, and purchase intention. The addition of brand trust in the model has contributed to the explanatory power, some studied was conduct on brand trust as a moderator and this study has contributed to the literature in this favor. significantly this study focused on current marketing research. Unlike past studies focused on western context, this study has extended the regional literature on e-WOM, and purchase intention to be intergrading in Bahawalpur Pakistan context. Lastly, future studies are recommended to examine the effect of trust in other countries allow for the comparison of the findings

Automatic Driver Drowsiness Detection System

The proposed system aims to lessen the number of accidents that occur due to drivers’ drowsiness and fatigue, which will in turn increase transportation safety. This has become a common reason for accidents in recent times. Several facial and body gestures are considered signs of drowsiness and fatigue in drivers, including tiredness in the eyes and yawning. These features are an indication that the driver’s condition is improper. EAR (Eye Aspect Ratio) computes the ratio of distances between the horizontal and vertical eye landmarks, which is required for the detection of drowsiness. For the purpose of yawn detection, a YAWN value is calculated using the distance between the lower lip and the upper lip, and the distance will be compared against a threshold value. We have deployed an eSpeak module (text-to-speech synthesiser), which is used for giving appropriate voice alerts when the driver is feeling drowsy or is yawning. The proposed system is designed to decrease the rate of accidents and contribute to technology with the goal of preventing fatalities caused by road accidents. Over the past ten years, advances in artificial intelligence and computing technologies have improved driver monitoring systems. Several experimental studies have gathered data on actual driver fatigue using different artificial intelligence systems. In order to dramatically improve these systems' real-time performance, feature combinations are used. An updated evaluation of the driver sleepiness detection technologies put in place during the previous ten years is presented in this research. The paper discusses and displays current systems that track and identify drowsiness using various metrics. Based on the information used, each system can be categorised into one of four groups. Each system in this paper comes with a thorough discussion of the features, classification rules, and datasets it employs.&nbsp

Physiological Approach To Characterize Drowsiness In Simulated Flight Operations During Window Of Circadian Low

Drowsiness is a psycho-physiological transition from awake towards falling sleep and its detection is crucial in aviation industries. It is a common cause for pilot’s error due to unpredictable work hours, longer flight periods, circadian disruption, and insufficient sleep. The pilots’ are prone towards higher level of drowsiness during window of circadian low (2:00 am- 6:00 am). Airplanes require complex operations and lack of alertness increases accidents. Aviation accidents are much disastrous and early drowsiness detection helps to reduce such accidents. This thesis studied physiological signals during drowsiness from 18 commercially-rated pilots in flight simulator. The major aim of the study was to observe the feasibility of physiological signals to predict drowsiness. In chapter 3, the spectral behavior of electroencephalogram (EEG) was studied via power spectral density and coherence. The delta power reduced and alpha power increased significantly (

Physiological-based Driver Monitoring Systems: A Scoping Review

A physiological-based driver monitoring system (DMS) has attracted research interest and has great potential for providing more accurate and reliable monitoring of the driver’s state during a driving experience. Many driving monitoring systems are driver behavior-based or vehicle-based. When these non-physiological based DMS are coupled with physiological-based data analysis from electroencephalography (EEG), electrooculography (EOG), electrocardiography (ECG), and electromyography (EMG), the physical and emotional state of the driver may also be assessed. Drivers’ wellness can also be monitored, and hence, traffic collisions can be avoided. This paper highlights work that has been published in the past five years related to physiological-based DMS. Specifically, we focused on the physiological indicators applied in DMS design and development. Work utilizing key physiological indicators related to driver identification, driver alertness, driver drowsiness, driver fatigue, and drunk driver is identified and described based on the PRISMA Extension for Scoping Reviews (PRISMA-Sc) Framework. The relationship between selected papers is visualized using keyword co-occurrence. Findings were presented using a narrative review approach based on classifications of DMS. Finally, the challenges of physiological-based DMS are highlighted in the conclusion. Doi: 10.28991/CEJ-2022-08-12-020 Full Text: PD

Computing driver tiredness and fatigue in automobile via eye tracking and body movements

The aim of this paper is to classify the driver tiredness and fatigue in automobile via eye tracking and body movements using deep learning based Convolutional Neural Network (CNN) algorithm. Vehicle driver face localization serves as one of the most widely used real-world applications in fields like toll control, traffic accident scene analysis, and suspected vehicle tracking. The research proposed a CNN classifier for simultaneously localizing the region of human face and eye positioning. The classifier, rather than bounding rectangles, gives bounding quadrilaterals, which gives a more precise indication for vehicle driver face localization. The adjusted regions are preprocessed to remove noise and passed to the CNN classifier for real time processing. The preprocessing of the face features extracts connected components, filters them by size, and groups them into face expressions. The employed CNN is the well-known technology for human face recognition. One we aim to extract the facial landmarks from the frames, we will then leverage classification models and deep learning based convolutional neural networks that predict the state of the driver as 'Alert' or 'Drowsy' for each of the frames extracted. The CNN model could predict the output state labels (Alert/Drowsy) for each frame, but we wanted to take care of sequential image frames as that is extremely important while predicting the state of an individual. The process completes, if all regions have a sufficiently high score or a fixed number of retries are exhausted. The output consists of the detected human face type, the list of regions including the extracted mouth and eyes with recognition reliability through CNN with an accuracy of 98.57% with 100 epochs of training and testing

Applications of brain imaging methods in driving behaviour research

Applications of neuroimaging methods have substantially contributed to the scientific understanding of human factors during driving by providing a deeper insight into the neuro-cognitive aspects of driver brain. This has been achieved by conducting simulated (and occasionally, field) driving experiments while collecting driver brain signals of certain types. Here, this sector of studies is comprehensively reviewed at both macro and micro scales. Different themes of neuroimaging driving behaviour research are identified and the findings within each theme are synthesised. The surveyed literature has reported on applications of four major brain imaging methods. These include Functional Magnetic Resonance Imaging (fMRI), Electroencephalography (EEG), Functional Near-Infrared Spectroscopy (fNIRS) and Magnetoencephalography (MEG), with the first two being the most common methods in this domain. While collecting driver fMRI signal has been particularly instrumental in studying neural correlates of intoxicated driving (e.g. alcohol or cannabis) or distracted driving, the EEG method has been predominantly utilised in relation to the efforts aiming at development of automatic fatigue/drowsiness detection systems, a topic to which the literature on neuro-ergonomics of driving particularly has shown a spike of interest within the last few years. The survey also reveals that topics such as driver brain activity in semi-automated settings or the brain activity of drivers with brain injuries or chronic neurological conditions have by contrast been investigated to a very limited extent. Further, potential topics in relation to driving behaviour are identified that could benefit from the adoption of neuroimaging methods in future studies

Driver drowsiness detection based on respiratory signal analysis

Drowsy driving is a prevalent and serious public health issue that deserves attention. Recent studies estimate around 20% of car crashes have been caused by drowsy drivers. Nowadays, one of the main goals in the development of new advanced driver assistance systems is the trustworthy drowsiness detection. In this paper, a drowsiness detection method based on changes in the respiratory signal is proposed. The respiratory signal, which has been obtained using an inductive plethysmography belt, has been processed in real-time in order to classify the driver’s state of alertness as drowsy or awake. The proposed algorithm is based on the analysis of the respiratory rate variability (RRV) in order to detect the fight against to fall asleep. Moreover, a method to provide a quality level of the respiratory signal is also proposed. Both methods have been combined to reduce false alarms due to changes of measured RRV associated not to drowsiness but body movements. A driving simulator cabin has been used to perform the validation tests and external observers have rated the drivers’ state of alertness in order to evaluate the algorithm performance. It has been achieved a specificity of 96.6%, sensitivity of 90.3% and Cohen’s Kappa agreement score of 0.75 on average across all subjects through a leave-one-subject-out cross-validation. A novel algorithm for driver’s state of alertness monitoring through the identification of the fight against to fall asleep has been validated. The proposed algorithm may be a valuable vehicle safety system to alert drowsiness while drivingPeer ReviewedPostprint (published version