How to monitor and generate intelligence for a DMO from online reviews

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceSocial media and customer review websites have changed the way the tourism sector is managed. Social media has become a new source of information, due to the large amount of UGC / e-Wom generated by consumers An information that is "available" but at the same time noisy and of great volume, which makes it difficult to access and analyze. This study investigates and verifies the possibility of using data present in content reviews of a Content Web Site Review - TripAdivsor - to generate actionable information for a Destination Management Organization. With a focus on negative reviews, tourist attractions of Lisbon and using the “R code” and its packages, the study shows that with the correct technique chosen and the action of an intelligence analyst, data can be extracted and provide substrate for actions, strategy and intelligence generation – which is Social Media Intelligence. The findings prove that the flood of web 2.0 data can serve as a source of intelligence for the Destination Management Organization (DMO). By monitoring sites like TripAdvisor, a DMO can hear what tourists talk about attractions and thereby generate insights for intelligence and strategy actions. A DMO can even, analyzing this data, make your attractions more desirable, and even act in adverse situations, reducing risky situations

Semantic discovery and reuse of business process patterns

Patterns currently play an important role in modern information systems (IS) development and their use has mainly been restricted to the design and implementation phases of the development lifecycle. Given the increasing significance of business modelling in IS development, patterns have the potential of providing a viable solution for promoting reusability of recurrent generalized models in the very early stages of development. As a statement of research-in-progress this paper focuses on business process patterns and proposes an initial methodological framework for the discovery and reuse of business process patterns within the IS development lifecycle. The framework borrows ideas from the domain engineering literature and proposes the use of semantics to drive both the discovery of patterns as well as their reuse

How crowdsourcing impacts prices and customer satisfaction: the Airbnb case

The travel accommodation industry has changed drastically due to the sharing economy. This sharing economy depends significantly on crowdsourcing in the form of quantitative and qualitative reviews. In this thesis, we study the impact of expressed sentiments in the text reviews on listing prices; we explore differences in the factors that lead to satisfaction according to customer origin and the effects of external shocks on Airbnb´s prices. We employ NLP to extract the sentiment and emotion scores to be modeled as a function of different characteristics and geophysical information. Our study provides an important contribute to the research on pricing and customer satisfaction in the sharing economy by finding a significant effect of the expression of positive sentiments on prices, describing the differences in the factors that lead to satisfaction according to customer origin, and revealing that guests moved away from main municipalities and valued listings with more bedrooms during the Covid-19 pandemic

Jackson Creek Arts and Trails, LLC: Museum Travel Immersion Programs

Museums have become increasingly oriented towards reaching new audiences, encouraging visitor loyalty, and informing the public about their overall relevance. Innovation in programming is a centerpiece of this effort, including a provision of programs for all age groups and demographics. At the same time that this transformation occurs in the museum world, similar changes are taking place in the leisure, travel and tourism industries. A continuously rapid increase in globalism and cultural access contributes to an atmosphere in which travelers can expand their goals and purposes within the context of a travel experience. This report will demonstrate that these trends should encourage the development of adult programs that combine museum and travel experiences with specialized cultural and aesthetic education. The project connects the field of museum studies with the educational benefits of travel immersion in order to expand the boundaries of adult programming. The proposed programs would engage participants in ten-day travel immersion workshops based on a museum collection or exhibit and its cultural context. The following report analyzes the feasibility of such a program in the context of adult programming, museum education, and motivational theory. It also explores the potential of such a program to contribute to participants’ individual transformation and growth. The report concludes with a detailed proposal of an organization that organizes and implements museum-based travel immersion programs for adults

CPA performance view services : a practitioner\u27s guide to providing performance measurement engagements

https://egrove.olemiss.edu/aicpa_guides/1758/thumbnail.jp

Information and Communication Technologies in Tourism 2021

This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference, which assembles the latest research presented at the ENTER21@yourplace virtual conference January 19–22, 2021. This book advances the current knowledge base of information and communication technologies and tourism in the areas of social media and sharing economy, technology including AI-driven technologies, research related to destination management and innovations, COVID-19 repercussions, and others. Readers will find a wealth of state-of-the-art insights, ideas, and case studies on how information and communication technologies can be applied in travel and tourism as we encounter new opportunities and challenges in an unpredictable world