A COLLABORATIVE FILTERING APPROACH TO PREDICT WEB PAGES OF INTEREST FROMNAVIGATION PATTERNS OF PAST USERS WITHIN AN ACADEMIC WEBSITE

This dissertation is a simulation study of factors and techniques involved in designing hyperlink recommender systems that recommend to users, web pages that past users with similar navigation behaviors found interesting. The methodology involves identification of pertinent factors or techniques, and for each one, addresses the following questions: (a) room for improvement; (b) better approach, if any; and (c) performance characteristics of the technique in environments that hyperlink recommender systems operate in. The following four problems are addressed:Web Page Classification. A new metric (PageRank × Inverse Links-to-Word count ratio) is proposed for classifying web pages as content or navigation, to help in the discovery of user navigation behaviors from web user access logs. Results of a small user study suggest that this metric leads to desirable results.Data Mining. A new apriori algorithm for mining association rules from large databases is proposed. The new algorithm addresses the problem of scaling of the classical apriori algorithm by eliminating an expensive joinstep, and applying the apriori property to every row of the database. In this study, association rules show the correlation relationships between user navigation behaviors and web pages they find interesting. The new algorithm has better space complexity than the classical one, and better time efficiency under some conditionsand comparable time efficiency under other conditions.Prediction Models for User Interests. We demonstrate that association rules that show the correlation relationships between user navigation patterns and web pages they find interesting can be transformed intocollaborative filtering data. We investigate collaborative filtering prediction models based on two approaches for computing prediction scores: using simple averages and weighted averages. Our findings suggest that theweighted averages scheme more accurately computes predictions of user interests than the simple averages scheme does.Clustering. Clustering techniques are frequently applied in the design of personalization systems. We studied the performance of the CLARANS clustering algorithm in high dimensional space in relation to the PAM and CLARA clustering algorithms. While CLARA had the best time performance, CLARANS resulted in clusterswith the lowest intra-cluster dissimilarities, and so was most effective in this regard

Encapsulation of Soft Computing Approaches within Itemset Mining a A Survey

Data Mining discovers patterns and trends by extracting knowledge from large databases. Soft Computing techniques such as fuzzy logic, neural networks, genetic algorithms, rough sets, etc. aims to reveal the tolerance for imprecision and uncertainty for achieving tractability, robustness and low-cost solutions. Fuzzy Logic and Rough sets are suitable for handling different types of uncertainty. Neural networks provide good learning and generalization. Genetic algorithms provide efficient search algorithms for selecting a model, from mixed media data. Data mining refers to information extraction while soft computing is used for information processing. For effective knowledge discovery from large databases, both Soft Computing and Data Mining can be merged. Association rule mining (ARM) and Itemset mining focus on finding most frequent item sets and corresponding association rules, extracting rare itemsets including temporal and fuzzy concepts in discovered patterns. This survey paper explores the usage of soft computing approaches in itemset utility mining

State of the Art in Privacy Preserving Data Mining

Privacy is one of the most important properties an information system must satisfy. A relatively new trend shows that classical access control techniques are not sufficient to guarantee privacy when Data Mining techniques are used. Such a trend, especially in the context of public databases, or in the context of sensible information related to critical infrastructures, represents, nowadays a not negligible thread. Privacy Preserving Data Mining (PPDM) algorithms have been recently introduced with the aim of modifying the database in such a way to prevent the discovery of sensible information. This is a very complex task and there exist in the scientific literature some different approaches to the problem. In this work we present a "Survey" of the current PPDM methodologies which seem promising for the future.JRC.G.6-Sensors, radar technologies and cybersecurit

Pattern Mining and Sense-Making Support for Enhancing the User Experience

While data mining techniques such as frequent itemset and sequence mining are well established as powerful pattern discovery tools in domains from science, medicine to business, a detriment is the lack of support for interactive exploration of high numbers of patterns generated with diverse parameter settings and the relationships among the mined patterns. To enhance the user experience, real-time query turnaround times and improved support for interactive mining are desired. There is also an increasing interest in applying data mining solutions for mobile data. Patterns mined over mobile data may enable context-aware applications ranging from automating frequently repeated tasks to providing personalized recommendations. Overall, this dissertation addresses three problems that limit the utility of data mining, namely, (a.) lack of interactive exploration tools for mined patterns, (b.) insufficient support for mining localized patterns, and (c.) high computational mining requirements prohibiting mining of patterns on smaller compute units such as a smartphone. This dissertation develops interactive frameworks for the guided exploration of mined patterns and their relationships. Contributions include the PARAS pre- processing and indexing framework; enabling analysts to gain key insights into rule relationships in a parameter space view due to the compact storage of rules that enables query-time reconstruction of complete rulesets. Contributions also include the visual rule exploration framework FIRE that presents an interactive dual view of the parameter space and the rule space, that together enable enhanced sense-making of rule relationships. This dissertation also supports the online mining of localized association rules computed on data subsets by selectively deploying alternative execution strategies that leverage multidimensional itemset-based data partitioning index. Finally, we designed OLAPH, an on-device context-aware service that learns phone usage patterns over mobile context data such as app usage, location, call and SMS logs to provide device intelligence. Concepts introduced for modeling mobile data as sequences include compressing context logs to intervaled context events, adding generalized time features, and identifying meaningful sequences via filter expressions