MARKETING EVOLUTION: E-MARKETING - QUALITATIVE AND QUANTITATIVE RESEARCH TECHNIQUES

E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover, e-marketing is the environment which leads to quick results, allowing complex calculus in order to analyze request and market evolution as pertinent as possible. Access to new market segments and gaining the existing clients’ trust and loyalty through the products’ quality and price is mostly due to the e-marketing campaigns.e-marketing, market research, Internet, e-marketing campaigns

Demographic analysis of Chinese gamblers’ perceptions of e-marketing mix elements adopted by online casinos

The Internet explosion has revolutionized numerous industries, making online shopping and auctions into profitable business sectors. An increasingly important market sector is the casino industry. The profile and popularity of gambling on an internet casino is evolving rapidly, with the online gambling business seeing significant growth in Europe, Asia and South America. In China, there are twice as many online gamblers as there are Internet shoppers. In this study, the Chinese gamblers’ perceptions of e-marketing mix elements offered by online casinos will be analyzed. The purpose is : i) to investigate the popular e-marketing tools supported by existing online casinos; ii) to evaluate the demographic effect on Chinese gamblers’ perceptions of e-marketing mix elements. The results can provide a market reference for investors in online casinos

The Relationship between E-Marketing Strategy and Performance: A Conceptual Framework in a Web Context

While building on the contingency theory, this paper proposes a conceptual framework that links five factors: a) internal forces, b) external forces, c) past web and firm performance, d) current web and firm performance, and e) e-marketing strategy in terms of the strategy defined for the 4Ws (Web-Design, Web-Promotion, Web-Price, and Web-CRM). Future research is encouraged to build on this framework to test how internal and external forces of the firm, along with its past performance, influence the determination of e-marketing strategy and how in turn, e-marketing strategy impacts on performance at the web and firm levels.

PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS

With 1.8 billion investments on the web in the first semester of 2008, being 14.7% of publicity investments , E-marketing is a discipline which is in the middle of media strategies. However, the evolutions of internet and of e-marketing tools have developed a discipline becoming increasingly complex to understand.Although there are still many different methods of piloting, essentially based on the measure via the discipline of the Web Analytics, it’s difficult today to predict e-marketing actions to set up to make fluctuate key performance indicators of web site and active e-marketing lever statistic auditing solution. However it is starting from these indicators that success is measured and that the profits of the online activities are maximized. Thus we propose through this article, a method of qualification of the Best Practices in order to assist the online marketers in the choice and the selection of those to improve the performance of a site and associated actions E-Marketing.e-Marketing, best practices, technological watch, innovative indicators, knowledge management, decision making.

Implementing SaaS Solution for CRM

Greatest innovations in virtualization and distributed computing have accelerated interest in cloud computing (IaaS, PaaS, SaaS, aso). This paper presents the SaaS prototype for Customer Relationship Management of a real estate company. Starting from several approaches of e-marketing and SaaS features and architectures, we adopted a model for a CRM solution using SaaS Level 2 architecture and distributed database. Based on the system objective, functionality, we developed a modular solution for solve CRM and e-marketing targets in real estate companies.E-Marketing, SaaS Architecture, Modular Development

Pembangunan Model e-Marketing Bersama Tingkat Provinsi dengan Memanfaatkan Web Service

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peranan dalam mendukung ketahanan ekonomi nasional, UMKM mampu menjadi penyedia lapangan kerja di masa-masa yang sulit. Salah satu tren Information Technology (IT) yang mampu mendukung pemasaran UMKM adalah electronic marketing (e-Marketing), namun dibutuhkan biaya besar untuk merambah pemasaran online. Dengan Model e-Marketing bersama, biaya pemasaran online untuk banyak UMKM dapat ditekan. Penelitian ini membangun model Web service e-Marketing Kota/Kabupaten dan e-Marketing Provinsi. Pembangunan Application Programming Interface (API) Web Service e-Marketing menerapkan REST Style dengan JavaScript Object Notation (JSON) sebagai format pertukaran data. Pembangunan e-Marketing Provinsi menerapkan Service Oriented Architecture (SOA) dengan memanfaatkan API Web Service e-Marketing di tiap Kota/Kabupaten. Dengan menggunakan API Web Service e-Marketing, e-Marketing Provinsi dapat memanfaatkan dan merekap data di tiap Kota/Kabupaten. Hasil penelitian menunjukan Model e-Marketing Provinsi dapat dibangun dengan memanfaatkan API Web Service Kota/Kabupaten. Pengujian API Web Service e-Marketing memiliki rata-rata waktu 454.2 ms untuk method POST dan 288.3 ms untuk method GET. Kata Kunci: JSON, UMKM, REST, SOA, Web Servic

Penerapan Strategi E-marketing Communication dan Ekuitas Merek Siaranku.com terhadap Loyalitas Viewers

The development of communication technology has brought changes to the patterns of human interaction behavior which continue competing to innovate in developing and utilizing increasingly sophisticated communication technologies. In this study, researchers were using theories and concepts that support the basis of being integrated, such as Integrated Marketing Communication, Brands, Brand Equity, and Consumer Loyalty. Researchers were using a supportive method to be used as a methodology such as positivistic paradigm, quantitative approach, survey strategy using questionnaires, sampling techniques using the formula taro Yamane, and data processing techniques using probability sampling - simple random sampling. The results showed that e-marketing communication and brand equity have a strong influence on the loyalty of siaranku.com viewers and have a validity level that meets the requirements

Pengaruh Literasi Digital Terhadap Literasi E-Marketing pada Petani

E-marketing has various advantages and can be used as an alternative for marketing. However, the use of e-marketing in the agricultural sector is still low even though the agricultural sector has the potential to be developed in the form of e-marketing. The use of e-marketing requires farmers to have the ability to master technology or known as digital literacy skills. The higher digital literacy of farmers is expected to increase e-marketing literacy in the agricultural sector. The study aims to measure the level of digital literacy and e-marketing literacy of farmers and analyze the effect of digital literacy on the e-marketing literacy of farmers. The sample used in the study was a Sayurbox company partner farmer for 21 samples. The level of digital literacy and e-marketing literacy among farmers is measured using Partial Least Square Path Modeling (PLSPM). In addition, the analysis of factors affecting digital literacy and e-marketing literacy of farmers uses multiple linear regressions. The results showed that farmers' level of digital literacy and e-marketing literacy was in the moderate category. In the digital literacy section, farmers have weaknesses in the sub-construct of information retrieval and the security and use of technology. Meanwhile, in e-marketing literacy, farmers have weaknesses in sub-construct developing the information they get. Then, digital literacy has a significant positive effect on e-marketing literacy. It shows that digital literacy can measure a farmer's e-marketing literacy. Meanwhile, education significantly affects digital and e-marketing literacy, while age has a significant positive effect on e-marketing literacy.E-marketing has various advantages and can be used as an alternative for marketing. However, the use of e-marketing in the agricultural sector is still low even though the agricultural sector has the potential to be developed in the form of e-marketing. The use of e-marketing requires farmers to have the ability to master technology or known as digital literacy skills. The higher digital literacy of farmers is expected to increase e-marketing literacy in the agricultural sector. The study aims to measure the level of digital literacy and e-marketing literacy of farmers and analyze the effect of digital literacy on the e-marketing literacy of farmers. The sample used in the study was a 21 samples farmers who partnered with Sayurbox. The level of digital literacy and e-marketing literacy among farmers is measured by Partial Least Square Path Modeling (PLSPM). In addition, the analysis of factors affecting digital literacy and e-marketing literacy of farmers used multiple linear regressions. The results showed that farmers' level of digital literacy and e-marketing literacy was in the moderate category. In the digital literacy section, farmers have weaknesses in the sub-construct of information retrieval and the security and the use of technology. Meanwhile, in e-marketing literacy, farmers have weaknesses in developing information sub-construct that received. Then, digital literacy has a significant positive effect on e-marketing literacy. It showed that digital literacy can measure a farmer's e-marketing literacy. Meanwhile, education significantly affected digital and e-marketing literacy, while age has a significant positive effect on e-marketing literacy

Measuring E-Marketing Mix Elements Based on Associated E-Marketing Tools in E-Commerce

E-marketing strategy is normally based and built upon the traditional 4 P\u27s (Product, Price, Promotion and Place) that forms the classic marketing mix. Nowadays, what gives e-marketing its uniqueness is a series of specific and relational functions that are combined with the 4P’s to form the e-marketing mix elements, each of which contain associated emarketing mix tools that are provided on business web sites to facilitate sales transactions. This paper evaluates the importance of each e-marketing tool related to its e-marketing mix element. Furthermore, the weight of each e-marketing mix element is determined. This paper concludes with a discussion of the relative weights of e-marketing tools