MARKETING EVOLUTION: E-MARKETING - QUALITATIVE AND QUANTITATIVE RESEARCH TECHNIQUES

Abstract

E-marketing is a generally accepted concept, due to its advantages compared to other marketing mechanisms: it is faster, more efficient, more intelligent and less expensive. The option for e-marketing is also enforced by its flexibility with which it addresses potential clients. Moreover, e-marketing is the environment which leads to quick results, allowing complex calculus in order to analyze request and market evolution as pertinent as possible. Access to new market segments and gaining the existing clients’ trust and loyalty through the products’ quality and price is mostly due to the e-marketing campaigns.e-marketing, market research, Internet, e-marketing campaigns