Experiences of Burnout Among Adolescent Female Gymnasts: Three Case Studies

Within the current study, the process of adolescent burnout is considered in relation to perceived contributors, symptoms, consequences, and subsequently, effective and ineffective coping strategies. Through case studies, the researchers sought the burnout experiences of three competitive female gymnasts. Participants were selected based on scores obtained from Raedeke and Smith’s (2001) Athlete Burnout Questionnaire. To gain a comprehensive understanding of the process, athlete data were considered in tandem with interviews from at least one parent and one coach. Transcribed data were segmented into meaning units, coded into a hierarchy of themes and verified by each respondent. Despite common trends among the participants, differences were also found in relation to symptoms, contributors, and the progression of the condition. Implications are provided for the athlete/parent/coach triad and also for sport psychologists

When high similarity copycats lose and moderate similarity copycats gain: The impact of comparative evaluation

Copycats imitate features of leading brands to free ride on their equity. The prevailing belief is that the more similar copycats are to the leader brand, the more positive their evaluation is, and thus the more they free ride. Three studies demonstrate when the reverse holds true: Moderate-similarity copycats are actually evaluated more positively than high-similarity copycats when evaluation takes place comparatively, such as when the leader brand is present rather than absent. The results demonstrate that blatant copycats can be less and subtle copycats can be more perilous than is commonly believed. This finding has implications for marketing theory and practice and trademark law

Mitigating Trendy Cheap Fast Fashion's Negative Impact

Three studies are carried out in an attempt to provide a picture of clothing consumption and knowledge of fast fashion among young consumers, and investigate possibilities for more sustainable choices through analyses of the second-hand clothing market. The first study collects data from different second-hand clothing markets, whether direct from owner or through a second seller. Savings are calculated by scraping original and sale prices on regular markets. Content analyses of second-hand markets show a wide variation in discounts depending upon the type of clothing and channel used to purchase. We find independent resellers offer significant savings on higher quality clothing, but reselling used fast-fashion is not an attractive option due to its initial low price point. The second and third studies assess the attitude, behavior, and knowledge of fast fashion among young consumers and the possibility of education to decrease fast fashion consumption. These studies document the desire for fashionable clothing and expose the limited budget among young consumers. Some respondents spend all their discretionary income on clothing, and many times, purchased items are never worn. There is some indication that educating young consumers about real environmental impacts might shift purchases from quantity to quality, but educating consumers about the harm of fast fashion may be a slow difficult task

University choice : which attributes matter when you are paying the full price?

This article presents the results from a longitudinal study of students’ choice of university in England. Students were surveyed initially when applying for university (Wave One) and then again when they were about to embark on their chosen course (Wave Two). The results from Wave Two demonstrated a high degree of consistency with the Wave One findings: course and university reputation are far more important and fees are relatively unimportant. However, a key result across both waves was that patterns of utility for students with no parental experience of university were significantly different from students whose parents had attended university. The utility associated with different levels of entry qualifications, of fees and of university and course reputation, differed between social groups. The study suggests that the benefits of going to a highly rated university may be undervalued in families that have no direct experience of higher education. In addition, whilst females are more significantly put off by universities with low entry requirements, the qualitative attitudinal statements included in the follow-up study seem to indicate that so-called ‘softer’ factors may also influence their choice.Peer reviewedFinal Accepted Versio

Diversité des AOC – diversité des labels environnementaux- diversité des consommateurs : quelle stratégie de valorisation pour la filière viticole ?

L'objectif du travail est de fournir aux professionnels de la filière viticole des éléments objectifs sur la pertinence d'une stratégie collective de communication environnementale sur les vins  d'AOC, de tester la pertinence d'une segmentation des consommateurs selon leur niveau d'implication vis-à-vis du vin et vis-à-vis de l'environnement, de mesurer l'interaction perçue par les consommateurs entre AOC et environnement selon le niveau de notoriété des AOCLe travail a été mené sur 4 années à partir d'enquêtes réalisées sur internet et sur les réseaux sociaux auprès de 3500 consommateurs français. Les résultats obtenus permettent de montrer des différences de perception par les consommateurs sur le lien entre « catégories de vins » et « production respectueuse de l'environnement »Globalement les vins d'AOC sont perçus comme significativement plus respectueux de l'environnement par rapport aux vins d'IGP eux-mêmes mieux perçus que les vins de France. Par ailleurs la réputation d'une AOC peut avoir une influence sur la perception du respect environnemental. Enfin pour les consommateurs, l'impact de la région viticole semble plus important que la réputation d'une AOC quant à « l'image environnementale perçue ». Ce travail permet de donner des éléments d'analyse sur la perception des consommateurs vis-à-vis des liens éventuels entre signes de qualité et production respectueuse de l'environnement. Il semble clair dans le cas de la filière viticole française que l'usage de messages environnementaux comme élément de différenciation et compétitivité pour les vins d'AOC ne répond pas à une attente de la majorité des consommateurs

An app-enhanced cognitive fitness training program for athletes: The rationale and validation protocol

The core dimensions of cognitive fitness, such as attention and cognitive control, are emerging through a transdisciplinary expert consensus on what has been termed the Cognitive Fitness Framework (CF2). These dimensions represent key drivers of cognitive performance under pressure across many occupations, from first responders to sport, performing arts and the military. The constructs forming the building blocks of CF2 come from the RDoC framework, an initiative of the US National Institute of Mental Health (NIMH) aimed at identifying the cognitive processes underlying normal and abnormal behavior. Similar to physical conditioning, cognitive fitness can be improved with deliberate practice. This paper reports the development of a prototype cognitive fitness training program for competitive athletes and the protocol for its evaluation. The program is focused on primary cognitive capacities and subtending skills for adjusting training rhythms and enhancing readiness for competition. The project is driven by the Australian Psychological Society’s College of Sport & Exercise Psychology and includes the development of a Cognitive Gym program for a smartphone app-enhanced implementation. Its key building blocks are training protocols (drills) connected by a periodized training plan. A website with background supporting resources has also been developed as part of the project. National-level training squads will participate in a three-week pilot evaluation protocol, assessing the program’s efficacy and usability through gamified cognitive assessment of participants’ training gains and coaching staff evaluations, respectively. Both near and far transfer of training effects will be examined

The dangers of using intention as a surrogate for Retention in brand positioning decision support systems

The purpose of this paper is to explore the dangers of using intention as a surrogate for retention in a decision support system (DSS) for brand positioning. An empirical study is conducted, using structural equations modeling and both data from the internal transactional database and a survey. The study is aimed at evaluating whether the DSS recommends different product benefits for brand positioning when intention is used as opposed to retention as a criterion variable. The results show that different product benefits are recommended contingent upon the criterion variable (intention vs. retention). The findings also indicate that the strength of the structural relationships is inflated when intention is used. This study is limited in that it investigates only one industry; the newspaper industry. This study provides guidance for brand managers in selecting the most appropriate benefit for brand positioning and advices against the use of intention as opposed to retention in DSS. To the best of our knowledge this study is the first to challenge and refute the commonly held belief that intention is a valid surrogate for retention in a DSS for brand positioning