Religious consumption: Inside the minds of Apple and Catholic devotees

Cult-like phenomena have been researched widely in the fields of marketing, religion, sociology, and---more recently---in the field of neuroscience, where the exploration between individuals and brands through these lenses begins to offer glimpses into the relationship between brands and their devotees. Religion, a multidimensional influence on human behavior and decision-making, has been under-researched in the marketing discipline due to the sensitivity of religious topics and difficulties in measuring the impact of so potentially broad a field as religion . This research narrows the topic and begins filling in the gap in the religion-brand relationship and explores what constitutes a cult-like allegiance to a brand by examining subjects\u27 relationship to the Apple brand, comparing response to stimuli by subjects who were devotees versus indifferents to Catholicism and to Apple. The author used Ninian Smart\u27s (1989) Seven Dimensions of Religion as a theoretical framework to develop scales of measurement. Two studies were conducted in this research. Study 1 developed Catholic and Apple devotion scales with 708 subjects. Study 2 was an electroencephalography (EEG) experiment that tested the hypothesis with 60 participants. This research found that Catholic devotees produced statistically significant higher Alpha waves than Catholic indifferents in Material, Narrative, and Legal dimensions. Interestingly, Apple devotees produced statistically significant lower Alpha waves than Apple indifferents in Material, Ritual, and Emotional dimensions. Apple devotees did not trigger as high of Alpha waves as Catholic devotees overall. Even though not all the dimensions were statistically different between Catholic (Apple) devotees and indifferents, Catholic devotees did have higher Alpha waves than indifferents overall, while Apple devotees did not trigger higher Alpha waves than indifferents. These results were consistent throughout the Seven Dimensions. This research concluded that Apple devotees did not have transcendent feelings towards Apple based on the foundation of the Seven Dimensions of Religion. Therefore, Apple cannot be considered a religion that triggers the feeling of the divine. The findings can be used as a foundation for business applications. The last section of this research elaborates on the theoretical and practical implications and identifies new questions for future research

Rotating Black Holes and Coriolis Effect

In this work, we consider the fluid/gravity correspondence for general rotating black holes. By using the Petrov-like boundary condition in near horizon limit, we study the correspondence between gravitational perturbation and fluid equation. We find that the dual fluid equation for rotating black holes contains a Coriolis force term, which is closely related to the angular velocity of the black hole horizon. This can be seen as a dual effect for the frame-dragging effect of rotating black hole under the holographic picture.Comment: 5 page

Fitting Consumer Needs to Perceived Product Value: The Example of Apple versus Samsung Products

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs. This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this

The Brand Relationship of Cult-Like Following: Developing Scales of Measurement in Apple and Catholic Devotees

The purpose of this research aims to fill in the gap in the religion-brand relationship, and explores what constitutes a cult-like allegiance to a brand, by examining subjects’ relationship to the Apple brand, comparing survey response by subjects who were “devotees” versus “indifferents” to Catholicism and to Apple. This paper uses Ninian Smart’s (1989) “Seven Dimensions of Religion” as a theoretical framework to develop scales of measurement among Apple and Catholic devotees. The contribution of this research is the development of Catholic and Apple scales. The Catholic scale extracted three factors and the Apple scale generated four factors in CFA.

Genome-Wide Sequence Variation among Mycobacterium avium Subspecies paratuberculosis Isolates: A Better Understanding of Johne’s Disease Transmission Dynamics

Mycobacterium avium subspecies paratuberculosis (M. ap), the causative agent of Johne’s disease, infects many farmed ruminants, wild-life animals, and recently isolated from humans. To better understand the molecular pathogenesis of these infections, we analyzed the whole-genome sequences of several M. ap and M. avium subspecies avium (M. avium) isolates to gain insights into genomic diversity associated with variable hosts and environments. Using Next-generation sequencing technology, all six M. ap isolates showed a high percentage of similarity (98%) to the reference genome sequence of M. ap K-10 isolated from cattle. However, two M. avium isolates (DT 78 and Env 77) showed significant sequence diversity (only 87 and 40% similarity, respectively) compared to the reference strain M. avium 104, a reflection of the wide environmental niches of this group of mycobacteria. Within the M. ap isolates, genomic rearrangements (insertions/deletions) were not detected, and only unique single nucleotide polymorphisms (SNPs) were observed among M. ap isolates. While more of the SNPs (~100) in M. ap genomes were non-synonymous, a total of ~6,000 SNPs were detected among M. avium genomes, most of them were synonymous suggesting a differential selective pressure between M. ap and M. avium isolates. In addition, SNPs-based phylo-genomics had a enough discriminatory power to differentiate between isolates from different hosts but yet suggesting a bovine source of infection to other animals examined in this study. Interestingly, the human isolate (M. ap 4B) was closely related to a M. ap isolate from a dairy facility, suggesting a common source of infection. Overall, the identified phylo-genomes further supported the idea of a common ancestor to both M. ap and M. avium isolates. Genome-wide analysis described here could provide a strong foundation for a population genetic structure that could be useful for the analysis of mycobacterial evolution and for the tracking of Johne’s disease transmission among animals

Distributed multi-user MIMO transmission using real-time sigma-delta-over-fiber for next generation fronthaul interface

To achieve the massive device connectivity and high data rate demanded by 5G, wireless transmission with wider signal bandwidths and higher-order multiple-input multiple-output (MIMO) is inevitable. This work demonstrates a possible function split option for the next generation fronthaul interface (NGFI). The proof-of-concept downlink architecture consists of real-time sigma-delta modulated signal over fiber (SDoF) links in combination with distributed multi-user (MU) MIMO transmission. The setup is fully implemented using off-the-shelf and in-house developed components. A single SDoF link achieves an error vector magnitude (EVM) of 3.14% for a 163.84 MHz-bandwidth 256-QAM OFDM signal (958.64 Mbps) with a carrier frequency around 3.5 GHz transmitted over 100 m OM4 multi-mode fiber at 850 nm using a commercial QSFP module. The centralized architecture of the proposed setup introduces no frequency asynchronism among remote radio units. For most cases, the 2 x 2 MU-MIMO transmission has little performance degradation compared to SISO, 0.8 dB EVM degradation for 40.96 MHz-bandwidth signals and 1.4 dB for 163.84 MHz-bandwidth on average, implying that the wireless spectral efficiency almost doubles by exploiting spatial multiplexing. A 1.4 Gbps data rate (720 Mbps per user, 163.84 MHz-bandwidth, 64-QAM) is reached with an average EVM of 6.66%. The performance shows that this approach is feasible for the high-capacity hot-spot scenario

Regulation of CLC-1 chloride channel biosynthesis by FKBP8 and Hsp90β.

Mutations in human CLC-1 chloride channel are associated with the skeletal muscle disorder myotonia congenita. The disease-causing mutant A531V manifests enhanced proteasomal degradation of CLC-1. We recently found that CLC-1 degradation is mediated by cullin 4 ubiquitin ligase complex. It is currently unclear how quality control and protein degradation systems coordinate with each other to process the biosynthesis of CLC-1. Herein we aim to ascertain the molecular nature of the protein quality control system for CLC-1. We identified three CLC-1-interacting proteins that are well-known heat shock protein 90 (Hsp90)-associated co-chaperones: FK506-binding protein 8 (FKBP8), activator of Hsp90 ATPase homolog 1 (Aha1), and Hsp70/Hsp90 organizing protein (HOP). These co-chaperones promote both the protein level and the functional expression of CLC-1 wild-type and A531V mutant. CLC-1 biosynthesis is also facilitated by the molecular chaperones Hsc70 and Hsp90β. The protein stability of CLC-1 is notably increased by FKBP8 and the Hsp90β inhibitor 17-allylamino-17-demethoxygeldanamycin (17-AAG) that substantially suppresses cullin 4 expression. We further confirmed that cullin 4 may interact with Hsp90β and FKBP8. Our data are consistent with the idea that FKBP8 and Hsp90β play an essential role in the late phase of CLC-1 quality control by dynamically coordinating protein folding and degradation