Evaluation of Fruška Gora National Park (Serbia) for sport and recreational tourism

The Fruška Gora National Park has one of the biggest sport and recreational potentials in Vojvodina, Serbia. Because of its favorable natural and geographical features Fruška Gora National Park. Since sports and recreational tourism is of growing importance in the tourism industry, the evaluation method to create a high quality tourism product becomes inevitable. Empirical research conducted on a sample of 304 respondents was aimed at showing the existing potentials of Fruška Gora National Park related to sport and recreational tourism. The interviews with experts from the Provincial Secretariat for Environmental Protection, the National Park and the Cycling Association of Vojvodina helped the SWOT analysis of sport and recreational tourism on Fruška Gora National Park

Opportunities for tourism development and cooperation in the region by improving the quality of tourism services – the ‘Danube Cycle Route’ case study

The Danube Cycle Route connects countries, various cultures and traditions and has favourable trends in the development of tourism in the region. Improving the quality of supply of the Route in the Bijelo Brdo (Croatia) – Petrovaradin (Serbia) section, in terms of investment in road infrastructure, signs for tourists and designing thematic maps and guides, might strengthen cross-border cooperation between Croatia and Serbia, which would result in a direct impact on tourism and the economy of both countries. After analysing the current situation of the quality of supply, on the aforementioned relation, the aim of this study was to design a series of measures to improve cycle tourism. For the purpose of this paper the survey was conducted during the year 2010, where foreign tourists – cyclists from eight countries – participated. The cyclists were asked to analyse the condition of the Route in the section Bijelo Brdo – Petrovaradin. The initial hypothesis was that that the existing tourism supply is on a relatively poor level of development, and that long-term positive effects in this part of the region can be achieved by some strategic measures to enhance the quality. This work will result in the synthesis of theory, statistical methods, and secondary publications since the analysis of the obtained data may lead to the confirmation of the main hypothesis. The survey method is used in the study, whereas the chi-square test is used to determine the frequency of specific deviations. The reliability of the scale is assessed by Cronbach’s alpha coefficient, and the confirmatory factor analysis is applied to assess the validity

Residents’ perceptions of wine tourism on the rural destinations development

Purpose – The purpose of this paper is to study the impact of wine tourism on rural destination development. Consequently, this study attempts to develop contemporary insights on this under-researched area such as residents’ perceptions of wine tourism and its impact on the rural destination development. Design/methodology/approach – In this study, the authors used a structured survey questionnaire from a random sample of 318 respondents based on the Fruška Gora Mountain in Serbia. Research also used structural equational modeling for empirical econometric testing in this data sample. This technique is appropriate for multivariate analysis. Findings – Personal resident benefit associated with wineries is positively related to resident perceived economic impact (H1) R2 ¼ 0.624; socio-cultural impact (H2) R2 ¼ 0.685 and environmental impact (H3) R2 ¼ 0.716 of wineries on local communities. Looking at the path diagram, the authors concluded that personal resident benefit associated with wineries is strongly related to resident perceived impact of wineries on local communities as regression weights are higher. Other findings relate those residents’ positive perceptions of wine tourism to increases in sales revenue, environmental protection, intrapersonal and interpersonal communication. Research limitations/implications – The positive attitude of the local population is an essential link of development. Such understanding of residents’ perceptions optimizes destination management in the future and, more importantly, local sustainable development. This has high policy implications. Originality/value – The present study contributes to the scientific circles by connecting perception research with wine tourism

The analysis of main elements of marketing mix in Serbian agritourism

This paper deals with the core elements of the marketing mix in Serbian agritourism: product, price, promotion and distribution. In order to achieve profitability and sustainability of agritourist products, it is necessary to carry out several activities such as market research and segmentation, purchase as an additional source of income, classification and labeling as quality guarantee. The price as the most important element depends on the attractiveness of the product and its quality. Additionally, external factors on the tourism market (e.g. entire rural area) as well as internal factors (e.g. farm-stay accommodation) at the local level should be taken into account. On the other hand, promotion has an important role when introducing a product on the market. The major forms of promotion are: advertising with graphic, audio-visual and other means (brochures, souvenirs, Internet pages, stock exchange participation etc.), public relations (contact with market participants) and sales promotion oriented towards sales markets in order to improve business. Besides these forms of promotion, the personal selling, publicity, oral advertising and sponsorship are also pointed out. Finally, distribution channels allow the placement of products to end consumers. In this sense, the role of tourist agencies is to unify the offer of Serbian agritourism. Bearing in mind all the above, we can conclude that marketing may influence market positioning of a product. Therefore, in the future we should work on removing the marketing barriers that Serbian agritourism encounters

La condición de las empresas de hospitalidad rural en el turismo rural: el caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados.Facultad de Ciencias Agrarias y Forestale

La condición de las empresas de hospitalidad rural en el turismo rural. El caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados

La condición de las empresas de hospitalidad rural en el turismo rural: el caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados.Facultad de Ciencias Agrarias y Forestale

La condición de las empresas de hospitalidad rural en el turismo rural: el caso de Serbia

Rural attractions has increasing opportunities to act as a basic resource for tourism, organised and sustained through locally owned small enterprises. Rural hospitality enterprises (RHEs) are a rapidly expanding and dynamic sector of the rural tourism industry, largely associated with the concept of sustainability in which local communities are increasingly proactive in facilitating the regional development. The research was aimed to determine the real condition of the accommodation capacity in rural tourism of Serbia. The authors employed a questionnaire to obtain data on the RHEs in thirteen (13) municipalities in Serbia. Thanks to the obtained results, the current condition of RHEs and potentials for more prosperous rural tourism development in the researched municipalities, can clearly be noticed.Las atracciones rurales tienen oportunidades cada vez mayores de actuar como un recurso básico para el turismo, organizado y sostenido a través de pequeñas empresas locales. Las empresas de hospitalidad rural (EHR) son un sector de industria del turismo rural dinámico y en rápida expansión, en gran medida asociado con el concepto de sostenibilidad dentro del cual las comunidades locales son cada vez más proactivas para facilitar el desarrollo regional. La investigación tuvo como objetivo determinar la condición real de la capacidad de alojamiento en el turismo rural de Serbia. Los autores emplearon un cuestionario para obtener datos sobre las EHR en trece (13) municipios de Serbia. Gracias a los resultados obtenidos, se puede observar claramente la condición actual de las EHR y las posibilidades de un desarrollo turístico rural más próspero en los municipios investigados.Facultad de Ciencias Agrarias y Forestale

The Role of Agritourism’s Impact on the Local Community in a Transitional Society: A Report from Serbia

This study assessed local residents’ attitudesin Serbia toward the impact of agritourismin their surroundings, using a Tourism ImpactAttitude Scale (TIAS). Till now, analysis of theimpact of tourism on the attitudes of residentsin rural areas of Serbia and other Balkan transitionalcountries is insuffi ciently researched. Theanalyzed items of the TIAS were grouped intofour factors: personal and community benefi ts(grouped eight items); negative impacts (sevenitems); concern for the local tourism development(fi ve items); and general opinion abouttourism development (three items). The factorsexplain 47.47% of the variance. Furthermore,the results showed that residents consider thepossibility to have more money to spend as themost important impact of tourism development. Itis followed by the support of local authorities topromote tourism development. The third relevantissue for the residents is related with encouragementof tourism in the local community. Theseare the key propositions to start an initiative forthe local communities to actively participate inagritourism development. The results provideresidents, tourism organizers and local authoritieswith important community perceptions pertainingto the agritourism’s impact

Tourism as a factor of economic development in the tourist destination

It was started from the hypothesis that the positive effects of tourism in the economic development of tourist destinations are reflected in the growth of employment and job creation. Based on the analysis of a sample of 249 respondents from seven villages on the mountain it was found that tourism as a factor of economic development positively perceived in two aspects: through indirect and direct employment, as well as the overall economic development of tourist destinations (development of all segments of the national economy affects the income of the population, and the population is ready to accept foreign tourists)