Pengaruh E-Wom Source Credibility terhadap Niat Beli dengan Information Adoption sebagai Variabel Mediasi (Survey pada Followers Akun Instagram eiger adventure)

Penelitian ini merupakan penelitian survei pada Followers akun Instagram eigeradventure. Penelitian ini mengambil judul: “Pengaruh e-WOM Source Credibility Terhadap Niat Beli dengan Information Adoption Sebagai Variabel Mediasi (Survei pada Followers akun Instagram eigeradventure).” Tujuan penelitian ini adalah untuk mengetahui pengaruh e-WOM source credibility terhadap niat beli dengan information adoption sebagai variabel mediasi. Populasi penelitian ini adalah semua Followers akun Instagram eigeradventure yang aktif dalam ulasan atau komentar online. Jumlah responden yang diambil dalam penelitian ini adalah 289 responden. Convenience sampling / accidental sampling method digunakan dalam penentuan responden. Berdasarkan hasil penelitian dan analisis data dengan menggunakan Structural Equation Modelling (SEM) menunjukkan bahwa: (1) Source expertise tidak berpengaruh terhadap purchase intention, (2) Source trustworthiness tidak berpengaruh terhadap purchase intention, (3) Source homophily berpengaruh positif terhadap purchase intention, (4) Source expertise berpengaruh positif terhadap information adoption, (5) Source trustworthiness berpengaruh positif terhadap information adoption, (6) Source homophily berpengaruh positif terhadap information adoption, (7) Information adoption berpengaruh positif terhadap purchase intention, (8) Information adoption memediasi pengaruh source expertise terhadap purchase intention, (9) Information adoption memediasi pengaruh source trustworthiness terhadap purchase intention, (10) Information adoption memediasi pengaruh source homophily terhadap purchase intention. Implikasi dari kesimpulan di atas yaitu dalam upaya meningkatkan niat beli, pihak manajemen Eiger sebaiknya memperhatikan berbagai kebijakan yang berkaitan dengan dinamika e-WOM dalam mempengaruhi niat beli terutama source homophily dan information adoption. Pihak perusahaan dapat merespon ulasan tersebut seperti berterima kasih kepada pengulas atas komentar positif atau meminta maaf atas pengalaman yang tidak memuaskan. Ini menandakan bahwa perusahaan tetap membangun hubungan yang kuat dengan konsumen melalui keuntungan dari OCRs

THE EFFECT OF E-WOM SOURCE CREDIBILITY ON PURCHASE INTENTIONS WITH CONSUMER INVOLVEMENT AS A MODERATING VARIABLE

Abstract. Electronic word-of-mouth (e-WOM) is a marketing communication instrument that influences many purchasing decisions. In the context of e-WOM, most information comes from unknown individuals, making it difficult for readers to choose accurate information. Source credibility is considered as a guide for assessing accurate information. This study adopts source credibility models and source attractiveness models to identify the effect of source credibility on purchase intentions. The results in this study show that source expertise, source trustworthiness, and source homophily have a positive effect on purchase intention. In addition, this study adopts elaboration likelihood models to identify the role of consumer involvement in moderating the effect of the characteristics of source credibility on purchase intentions. The result is that consumer involvement does not moderate the influence of source expertise, source trustworthiness, and source homophily on purchase intention. Keywords: e-WOM, source credibility, consumer involvement, purchase intention

Peran Keputusan Kuliah dalam Memediasi Pengaruh Citra Perguruan Tinggi dan Dukungan Keluarga Terhadap Keberlanjutan Perguruan Tinggi

The sustainability of a tertiary institution can be seen from various perspectives, one of which is the customer aspect. Based on the customer perspective, in this case students, universities will have sustainable competitiveness when considering the number of students who decide to study at these universities. Therefore it is important to pay attention to the factors that influence college decisions which will have an impact on the sustainability of higher education. This study aims to examine the role of college decisions in mediating the influence of college image and family support on college sustainability. This type of research is associated with the survey method. The population in this study were all students of Majalengka University. While the sample in this study were 155 students at Majalengka University. The data analysis method uses SEM with the help of the AMOS 21 application. The results show that the image of a university and family support have a positive effect on college decisions. Then the image of the university and the decision to study directly have a positive effect on the sustainability of the university. An important finding in this research is that college decisions mediate the influence of college image and family support on college sustainability

PELATIHAN PEMASARAN DIGITAL PELAKU USAHA MIKRO KECIL DESA PANJALIN KIDUL KECAMATAN SUMBERJAYA

Saat ini ekonomi dunia dan perekonomian Indonesia mengalami resisi akibat Covid-19. Hal ini menyebabkan UMK sangat diandalkan bagi pertumbuhan ekonomi daerah dan nasional. Pesatnya teknologi menunjukkan kemajuan yang luar biasa bagi pelaku UMK dimana pelku UMK dapat memanfaatkan teknologi tersebut sebagai media pemasaran online. Dalam perkembangannya, pelaku UMK di daerah termasuk di Kabupaten Majalengka, khususnya pelaku UMK di Desa Panjalin Kidul sulit untuk berkembang disebabkan oleh surut disebabkan banyak faktor diantaranya, belum melakukan strategi pemasaran online dalam memasarkan produknya. Pelaku UMK di Desa Panjalin Kidul Kecamatan Sumberjaya mencapai 46 orang dengan jenis usaha yang beragam seperti kerajinan, makanan ringan, peternakan, dan lain-lain yang memiliki potensi untuk dikembangkan dengan cara memanfaatkan teknologi internet terutama website dan media social. Hal ini akan membuat produk bisa dikenali oleh banyak orang dengan waktu yang cepat dan biaya yang murah. Namun karena belum diterapkannya strategi pemasaran online peroduk yang dimiliki oleh para pelaku UMK belum dikenal oleh masyarakat luas yang menyebabkan kesulitan untuk berkembang. Kegiatan pengabdian ini dilaksanakan dengan metode pelatihan pemasaran online dengan menyediakan website untuk para UMK yang dikelola langsung oleh BUMDes. Dari kegiatan ini diperoleh hasil bahwa hampir semua pelaku UMK sudah bisa mengetahui mekanisme atau cara mendaftar agar produk yang akan dijual tersimpan di website

Analisis Hukum Islam dan KUH Perdata terhadap sewa jasa alat Pemanen Padi di Desa Penganten Kecamatan Balen Kabupaten Bojonegoro

Skripsi ini merupakan hasil penelitian dengan judul “Analisis Hukum Islam dan KUH Perdata Terhadap Sewa Jasa Alat Pemanen Padi di Desa Penganten Kecamatan Balen Kabupaten Bojonegoro”. Penelitian ini dilakukan untuk menjawab pertanyaan, pertama bagaimana praktik sewa jasa alat pemanen padi di desa Penganten kecamatan Balen kabupaten Bojonegoro. kedua, bagaimana analisis hukum Islam dan KUH Perdata terhadap praktik sewa jasa alat pemanen padi di desa Penganten kecamatan Balen kabupaten Bojonegoro. Dalam penelitian ini data diperoleh dari hasil penelitian lapangan dengan menggunakan metode pengumpulan data melalui teknik wawancara dan dokumentasi. Data yang terkumpul tersebut kemudian dianalisis menggunakan metode analisis deskriptif dengan pola pikir induktif, terhadap praktik sewa Jasa alat pemanen padi di desa Penganten kecamatan Balen kabupaten Bojonegoro lalu dianalisis dengan hokum Islam dan KUH Perdata. Dari hasil penelitian ini menyimpulkan, 1. Praktik sewa jasa alat pemanen padi di desa Penganten kecamatan Balen kabupaten Bojonegoro ini menggunakan akad secara lisan antara pihak penyewa dan pihak pemberi sewa, dengan penentuan upah yang ditentukan berdasarkan jauh dekatnya jarak antara alat pemanen padi tersebut dengan sawah yang akan dipanen. 2. Secara hukum Islam praktik sewa jasa alat pemanen padi di desa Penganten kecamatan Balen kabupaten Bojonegoro ini telah memenuhi rukun dan syarat sewa-menyewa, walaupun pada praktiknya pihak penyewa memindahkan jadwal pemanenan dari penyewa pihak pertama kepada penyewa pihak kedua tanpa memberikan konfirmasi terlebih dahulu kepada pihak penyewa pertama, tetapi pihak penyewa pertama dapat menerima proses pemanenan setelah pihak penyewa kedua. Serta dari segi manfaat sudah sesuai dengan sifat ija<rah, hukum ija<rah dan kewajiban dari pihak penyewa dan pihak pemberi sewa. Sedangkan secara KUH Perdata praktik sewa menyewa tersebut telah memenuhi syarat sah suatu perjanjian. Dari kesimpulan diatas, saran yang diberikan oleh penulis untuk pihak penyewa dan pihak pemberi sewa adalah dengan membuat perjanjian tertulis agar lebih jelas kesepakatan-kesepakatan yang dibuat dan agar tidak ada salah satu pihak yang mengubah kesepakatan diawal yang nantinya akan menimbulkan permasalahan

PENERAPAN METODE SIMPLEKS DALAM UPAYA MEMAKSIMALKAN PENDAPATAN

This study aims to calculate the maximum profit from selling Bella Bakery's white bread and donuts and to determine the use of the simplex method on raw material constraints experienced by Bella Bakery. In addition, this study utilizes the POM-QM software for windows software to estimate the maximum profit obtained from each production of white bread and donuts at Bella Bakery so that it has an accurate estimate. This research method includes problem identification, problem solving model selection, data collection, data processing and analysis, model implementation, and results evaluation. Based on the analysis results show that the simplex method can be used to determine the maximum profit at Bella Bakery. The maximum profit earned by Bella Bakery is Rp. 200,000 by producing only one type of product, namely donuts with a total of 50.1 boxes or 501 pieces. In addition, the POM-QM for windows software is very useful to help determine the maximum profit quickly, precisely and accurately

Kepuasan Nasabah Ditinjau Dari Kualitas Pelayanan Inti Dan Kualitas Pelayanan Periferal

Today's intense competition among banks encourages each bank to pay attention to customer needs, wants, and demands, which can be used as a marketing strategy to increase customer satisfaction. This research aims to examine the influence of core service quality and peripheral service quality on customer satisfaction. The population in this research is all 1,082 Bank BNI Persero Cikijing customers. The sample in this research was 100 customers taken using the accidental sampling technique. The data analysis method used is multiple linear regression analysis using SPSS version 21 software. The results of this research show that core service quality and peripheral service quality have a positive effect on customer satisfaction. However, in this case, the quality of core services is the dominant factor in influencing customer satisfaction

Pengaruh Kualitas Layanan Inti dan Kualitas Layanan Encounter terhadap Niat Beralih: Sebuah Peran Mediasi Kepuasan Pelanggan (Studi pada pengunjung Hotel Fitra dan Hotel Garden Majalengka)

This research is a development of previous research. In this study, customer satisfaction is divided into two, namely transaction-based satisfaction and overall satisfaction. This type of research is associative research. This research takes the title: "The Influence of Core Service Quality and Encounter Service Quality on Switch Intention: A Mediation Role of Customer Satisfaction (Study on visitors to Hotel Fitra and Hotel Garden Majalengka)". The purpose of this study was to determine the partial effect of core service quality and encounters on switching intentions with mediating factors of customer satisfaction (transaction-based satisfaction and transaction-based satisfaction). The population in this study were all visitors to the Fitra hotel and the Garden Majalengka hotel. The number of respondents in this study amounted to 315 people who were taken using the sampling technique used was purposive sampling. The data analysis technique uses structural equation modeling (SEM) with the help of AMOS 21 software. The results of this study indicate that 1) the quality of the encounter service has a negative effect on the intention to switch, 2) the quality of the core service has no effect on the intention to switch, 3) the quality of the encounter service has a positive effect on transaction-based satisfaction, 4) the quality of the encounter service has a positive effect on overall satisfaction, 5) core service quality has a positive effect on overall satisfaction, 6) transaction-based satisfaction has a negative effect on switching intentions, 7) overall satisfaction has a negative effect on switching intentions, 8) transaction-based satisfaction mediates the negative effect of encounter service quality on switching intentions, 9) satisfaction overall mediates the negative effect of service quality encounter on core service switching intentions positively affects customer satisfaction, and 10) overall satisfaction mediates the negative effect of core service quality on switching intentions.This research is a development of previous research. In this study, customer satisfaction is divided into two, namely transaction-based satisfaction and overall satisfaction. This type of research is associative research. This research takes the title: "The Influence of Core Service Quality and Encounter Service Quality on Switch Intention: A Mediation Role of Customer Satisfaction (Study on visitors to Hotel Fitra and Hotel Garden Majalengka)". The purpose of this study was to determine the partial effect of core service quality and encounters on switching intentions with mediating factors of customer satisfaction (transaction-based satisfaction and transaction-based satisfaction). The population in this study were all visitors to the Fitra hotel and the Garden Majalengka hotel. The number of respondents in this study amounted to 315 people who were taken using the sampling technique used was purposive sampling. The data analysis technique uses structural equation modeling (SEM) with the help of AMOS 21 software. The results of this study indicate that 1) the quality of the encounter service has a negative effect on the intention to switch, 2) the quality of the core service has no effect on the intention to switch, 3) the quality of the encounter service has a positive effect on transaction-based satisfaction, 4) the quality of the encounter service has a positive effect on overall satisfaction, 5) core service quality has a positive effect on overall satisfaction, 6) transaction-based satisfaction has a negative effect on switching intentions, 7) overall satisfaction has a negative effect on switching intentions, 8) transaction-based satisfaction mediates the negative effect of encounter service quality on switching intentions, 9) satisfaction overall mediates the negative effect of service quality encounter on core service switching intentions positively affects customer satisfaction, and 10) overall satisfaction mediates the negative effect of core service quality on switching intentions

Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM?

Before the internet appeared, consumers usually talked about various kinds of productsand services directly or face to face. This can be considered as word of mouth (WOM)communication. However, along with the internet, there has been a shift related to wordof mouth (WOM) to electronic word of mouth (e-WOM). e-WOM is carried out based onexperiences related to feelings after using a product or service. Usually consumerfeelings will lead to a sense of satisfaction or not after using a product or service. Incarrying out e-WOM activities, everyone must have different goals which are inaccordance with the motivation of each individual. One thing that is consideredimportant when doing e-WOM is altruism motivation.This study aims to determine the effect of altruism on consumer behavior to share eWOM. This type of research is classified as associative research. The population in thisstudy are all students of the Faculty of Economics and Business, Majalengka Universitywho use Tokopedia e-commerce. The sample in this study amounted to 100 people whowere taken using accidental sampling technique. The data analysis method usedmultiple linear regression analysis which first tested the research instrument and theclassical assumption test, then tested the hypothesis of the SPSS 21 program.Based on the hypothesis test, it was found that altruism motivation has a positive andsignificant effect on e-WOM behavior. That is, the higher the altruism possessed byconsumers, the higher the willingness of consumers to carry out e-WOM on Tokopediae-commerce.Abstract. Before the internet appeared, consumers usually talked about various kinds of products and services directly or face to face. This can be considered as word of mouth (WOM) communication. However, along with the internet, there has been a shift related to word of mouth (WOM) to electronic word of mouth (e-WOM). e-WOM is carried out based on experiences related to feelings after using a product or service. Usually consumer feelings will lead to a sense of satisfaction or not after using a product or service. In carrying out e-WOM activities, everyone must have different goals which are in accordance with the motivation of each individual. One thing that is considered important when doing e-WOM is altruism motivation. This study aims to determine the effect of altruism on consumer behavior to share e-WOM. This type of research is classified as associative research. The population in this study are all students of the Faculty of Economics and Business, Majalengka University who use Tokopedia e-commerce. The sample in this study amounted to 100 people who were taken using accidental sampling technique. The data analysis method used multiple linear regression analysis which first tested the research instrument and the classical assumption test, then tested the hypothesis of the SPSS 21 program. Based on the hypothesis test, it was found that altruism motivation has a positive and significant effect on e-WOM behavior. That is, the higher the altruism possessed by consumers, the higher the willingness of consumers to carry out e-WOM on Tokopedia e-commerce

Factors Affecting Profitability: Empirical Study of Sharia Commercial Banks in Indonesia for the 2018-2022 Period

This study aims to find out how the effect of Intellectual Capital, Islamicity Performance Index and Corporate Social Responsibility on Profitability. This type of research is descriptive and verification research using a quantitative approach. The population in this study are Islamic Commercial Banks in Indonesia for the 2018-2022 period. The sampling technique uses purposive sampling, the samples used in this study amounted to 9 bank with a 5 years period of observation to 45sample data. the data used in this research is secondary data. The data analysis method in this study is descriptive, classical assumption test, multiple linear, coefficient of determination, model feasibility test and hypothesis testing with SPSS version 25 software tools. The results of this study indicate that intellectual capital affects profitability, meaning that the higher the intellectual capital, the lower the profitability. The Islamicity Performance Index affects Profitability, meaning that the higher the Islamicity Performance Index, the higher the profitability. And Corporate Social Responsibility has no effect on Profitability. Intellectual Capital, Islamicity Performance Index, and Corporate Social Responsibility have an effect on Profitability