Pengaruh Brand Community Integration terhadap Brand Attitude Pelanggan pada IM3 School Community Bandung

The shifting of marketing era from legacy marketing to New Wave Marketing also affect Indonesia’s telecommunication sector. Indosat which choose youth as its target market try to make a better relation with its customers through IM3 School Community. But, since 2009, brand index of IM3 has decreased which means the attitude of consumers IM3 shift to negative area. The main purpose of this research is to know how brand community integration on IM3 School Community Bandung and its influence to consumer’s brand attitude with 100 respondents who join in IM3 School Community Bandung. The respondent’s perception about Customer-to-Product Relationship, Customer-to-Brand Relationship, Customer-to-Company Relationship, and Customer-to-Other Customers Relationship are 84,7%, 77,83%, 78,84%, and 82,5%. Brand Attitude had percentage 80,77%. Those four independent variable simultaneously had a significant influence on brand attitude, but partially there are two variable which had insignificantly influence so researcher do trimming process by deleted variable Customer-to-Product Relationship.. After trimming process, the result show that Customer-to-Brand Relationship, Customer-to-Company Relationship, and Customer-to-Other Customers Relationship simultaneously had a significant influence on brand attitude and partially those three independent variable had significant influence where Customer-to-Company Relationship has greater total influence than others (36,9%) Indosat need to improve brand of IM3 to be more trusted by customers and show company concern to customer’s opinion consistently through some events supported by Indosat. Those events will give more positive experience to customers which can be affected their attitude toward brand to be more positive

Predicting instant messenger application adoption using a unified theory of acceptance and use of technology 2

In Indonesia, the average of customers in using instant messenger applications such as WhatsApp, Blackberry Messenger (BBM),LINE, KakaoTalk, and WeChat is the lowest among the South East Asia countries, but the number of application downloaded is the second highest.This condition, the second highest number of downloaded application which is not in line with highest usage of application is not good for business.The application providers should motivate customers to use the downloaded application in their activities. Analyzing factors that affect the behavior intention and usage behavior of customers toward instant messenger applications is needed.This research intends to analyze factors that affect the behavioral intention and use behavior of customers toward instant messenger applications in Indonesia, based on Unified Theory of Acceptance and Use of Technology 2.This study collected data through survey by using questionnaire distributed to Indonesian respondents, 928 valid questionnaires are analyzed by using Smart PLS 2.0. The results reveals that factors significantly influencing Behavioral Intention and Use Behavior are Habit (0.57 to Behavioral Intention and 0.37 to Use Behavior), Hedonic Motivation (0.12), Facilitating Conditions (0.11), Price Value (0.08), Effort Expectancy (0.04), and Social Influence (0.03).The R2 of Behavioral Intention is 0.65 and Use Behavior is 0.54, therefore, based on the results, the UTAUT2 model is derived to determine the Behavioral Intention and Use Behavior of consumers to use instant messenger applications in Indonesia

Education using the emo-demo method increases knowledge and attitudes of third-trimenster pregnant women on giving exclusive breast milk

Achieving the target of exclusive breastfeeding for babies tends to decrease from year to year. This is a threat to children's development. Various efforts have been made, but do not have sufficient leverage to improve the knowledge and attitudes of mothers. The purpose of this study was to know the effect of education with the methods emo-demo on the knowledge and attitude of pregnant women in the third trimester of exclusive breastfeeding in the health center of Denpasar. This research was a quasi-experimental research with a non-equivalent group design, carried out in Denpasar Public Health Center working area from May until October 2018. The technique was using purposive sampling with a sample size of 40 respondents in both the treatment group using the emo-demo method and control group using the conventional counseling method with Maternal and Child Health book. Statistical tests used the Wilcoxon test and the Mann Whitney test.  The comparison result of knowledge between control and treatment group was -3.758; p-value: 0.000.  The comparison result of attitudes between control and treatment group was -3.601; p-value: 0.000. Education using the emo-demo method was able to improve the knowledge and attitudes of third-trimester pregnant women in exclusive breastfeeding compared to education with conventional counseling according to the MCH book standards. Emo-demo method was more effective to increase knowledge and attitudes of third-trimester pregnant women in giving education about exclusive breastfeeding

Asuhan Kebidanan Neonatus,Bayi,Balita& Anak Prasekolah

xiv + 238; 19x23 cm

Asuhan kebidanan neonatus, bayi, balita dan anak prasekolah

xiv, 236 hl

Stimulation of endorphin massage, oxytocin massage, and suggestive (SPEOS) method activates let-down reflex (LDR) of postpartum mother

Breast milk is the most important food, especially in the first months of a baby's life. The best nutrition on the first day of a baby's life is colostrum. Delayed and insufficient milk production can cause mothers not to give breast milk to their babies. The process of releasing milk also depends on the Let-Down Reflex (LDR). One way to facilitate breast milk production is to apply the Stimulation of Endorphin Massage, Oxytocin Massage, and Suggestive (SPEOS) method. The purpose of this study was to determine the effect of the SPEOS Method on the Let-Down Reflex (LDR) Activation in Postpartum. The study design used a pre-experimental one-group pre-test - post-test. The location of the study was conducted at the public health of Denpasar which provides delivery services. The research period was from May to October 2019. The population was the postpartum mother who was treated at the public health care of Denpasar and fulfilled the specified inclusion criteria. The data collection instrument used a questionnaire. Statistical analysis with Wilcoxon test. The result found the median of LDR postpartum before the SPEOS method (2 with a range of 1-3) and after the SPEOS method (5 with a range of 4-6) indicated an increase in the LDR score (p-value <0,001). The conclusion is that the SPEOS method increases the activation of Let Down Reflexes (LDR) in postpartum. Recommendation to public health centers and health workers to compile and set operational standards for SPEOS procedures and implement this method for each postpartum mother

Massage Using Frangipani Aromatherapy Oil to Speed up The Duration of Childbirth

Excessive anxiety during childbirth can cause changes in bodily functions. The impact is that the labor process takes longer, causing complications to both mother and baby. One of the non-pharmacological ways that can be done so that the labor process is gone naturally is by providing complementary massage therapy and frangipani aromatherapy. This research aims to determine the effect of back massage using frangipani aromatherapy oil in the first stage of labor on the duration of childbirth. The type of this research is Quasi-Experimental Design, posttest control group design. The sample is 80 people consisting of the control group of 40 people and the treatment group of 40 people. The sampling technique used is Consecutive Nonprobability Sampling. The data were recorded in the observation sheet. Also. The data analysis was done through univariate and bivariate "unpaired t-test". The results showed that the average duration of childbirth in the control group was 31.25 minutes, while the treatment group was 23.75 minutes. There is an effect of massage using frangipani aromatherapy oil in the first stage of labor on the duration of childbirth at a significance level of 0.01 (p <0.05). In conclusion, there is the effect of massage using frangipani aromatherapy oil in the first stage of labor on the duration of childbirth. It is hoped that midwives will use complementary frangipani aromatherapy massage in providing midwifery care during the first stage of normal labor

The effect of perceived organizational support to employee's organizational commitment

This study aims to determine the effect of perceived organizational support on employee organizational commitment. The number of samples used was 50 employees of MSMEs XYZ Denpasar through the saturated sample method. Data collection was carried out through interviews and questionnaires. The data analysis technique used is simple linear regression. The results of this study indicate that perceived organizational support has a positive and significant effect on organizational commitment. The results of this study have implications for the management of XYZ Denpasar to pay more attention to the indicators of perceived organizational support in order to increase employee organizational commitment