Innovative trends in online training: website offers of e-learning and blended learning postgraduate courses in Spain

Este trabajo analiza la oferta de postgrados en e-learning y blended-learning de las principales universidades españolas. Se examina la promoción vía web identificando si la información facilitada refleja una imagen innovadora en cuanto a las principales tendencias en e-learning (MOOCs, mobile-learing, Gamificación, Social Media, Realidad aumentada, OCW, y otras). Para ello se describe la oferta en general y se analizan las páginas webs de 689 programas de postgrado pertenecientes a 27 universidades públicas y privadas. Como resultado se identifican cuatro tipos de universidades y la necesidad de una sistematización en la comunicación en pro de la innovación y la calidad.This paper analyses the range of e-learning and blended learning postgraduate courses on offer at Spain's leading universities. It examines online promotion, identifying whether the information provided reflects an innovative image with regard to the main trends in e-learning (MOOCs, mobile-learning, gaming, social media, augmented reality, OCW, and others). To this end, it describes the general offer available and analyses the webpages of 689 postgraduate programmes offered by 27 public and private universities. As a result, it identifies four types of universities and highlights the need to systematise communication in favour of innovation and quality

Possibilities of B2C buying and selling using mobile devices in comparison with Inter.

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and recently, mobile marketing is useful in a commercial sense: the mobile phone incorporates television, camera, radio, chat and now firms are introducing in the issue of advertising and in other regions in selling through the mobile phone. In spite of the increasing number of studies on traditional distribution and on electronic commerce, the studies that explore the possibilities and challenges of the mobile telephone and that compare it with Internet as buying and selling channels are scarce. The goal of this study is to compare the situation of B2C buying and selling through Internet and through the mobile phone and the theoretical approaches applied in each case. This paper presents common advantages for consumers and firms in both buying and selling channels and also clear differences between them. Besides, this study revises the main approaches and determinants of the buying in each case.e-commerce; m-commerce; buying and selling

Aplicación de la teoría de áreas sociales a la creación de tipologías de consumidores urbanos mediante Sistemas de Información Geográfica (SIG).

El objetivo de este trabajo es presentar la aplicación novedosa de la teoría de las áreas sociales a la creación de tipologías de consumidores urbanos utilizando Sistemas de Información Geográfica (SIG), de manera que se contribuya a la toma de decisiones oportunas y eficaces en el entorno de marketing. Para ello, en el marco teórico se presenta el problema de la diferenciación residencial, su origen y el alcance de su significado junto con la teoría de las áreas sociales, que propone claves para el estudio de este fenómeno. Tras la exposición de la metodología, se expone el caso empírico donde se detallan cada una de las variables que intervienen en el análisis y en la creación de las tipologías, de manera que cada una de las variables presentadas proporcionará información al profesional de marketing para construir un perfil de consumo según dichas características. El SIG hará factible la interpretación ágil y eficaz de los resultados al presentar de forma gráfica e inteligible los resultados, mejorando las tomas de decisiones de marketing.The objetive of this paper is to present a new application of social area theory for the creation of urban consumers typologies using Geographical Information Systems (SIG), so that help marketing decission makers. For this, Residential Differentiation phenomeno is presented, its origen, its meaning and the theorical framework of social area theory After the methodology, a case is shown with each variable and the process of creation of typologies based in Social Area theory. The variables used to form clusters give the decissor information about the consumer profile. The SIG makes possible the comprehension of result, as it is a grafic support and a valuable tool for analisys and improvement of marketing decisions

Profiles of Students According to the University Teacher Usage of ICT

Las Tecnologías de la Información y Comunicación (TIC) se han convertido en una herramienta esencial en la docencia. Nuestro objetivo es conocer, según los alumnos, el uso deseado de las TIC por el profesor universitario. Con información de 768 encuestas personales a estudiantes de primer curso de grado de tres Universidades, distinguimos tres perfiles de alumnos: los motivados, los resignados y los reticentes al uso de las TIC. Los primeros perciben efectos positivos de las TIC en su aprendizaje y en el atractivo de la asignatura y se identifican con un profesor que utiliza, disfruta e innova con las TIC.Information and Communication Technologies (ICT) are nowadays an essential tool in teaching. The objective of this study is to analyze students' perception and preferences about the usage of ICT by university teachers. We collected information using a personal survey directed to 768 university students in their first year of degree in three Universities. Our study shows three main student profiles: motivated, resigned and reluctant ones. Motivated students perceive positive effects of ICT in their learning and subject interest, and identify themselves in a university teacher that uses, enjoys and innovates with ICT

The Success of B2C Mobile Commerce: Adoption factors and Value propositions for Companies

La literatura ha analizado ampliamente los factores que afectan a la adopción del comercio móvil (CM) por parte de los consumidores. Sin embargo, no ha abordado de la misma manera las propuestas de valor que el empresario puede incorporar a su oferta comercial, derivadas de las características propias del canal. Para ello, este trabajo resulta original al desarrollar una visión integradora que aborda la relación B2C en el comercio móvil. En esta línea, el objetivo de este trabajo es definir propuestas de valor basadas en la tecnología móvil incluyendo los factores involucrados en el éxito del comercio móvil desde el punto de vista del consumidor. Para conseguir este objetivo, se utiliza información secundaria y se hace una extensa revisión de la literatura que permite hacer una clasificación de las diferentes propuestas de valor sugeridas en la literatura. El estudio muestra una recopilación de los factores que favorecen la adopción del comercio móvil desde el punto de vista del consumidor, y los relaciona con seis tipos de proposiciones de valor sobre las que las empresas interesadas en la venta por móvil pueden articular su negocio para lograr que el consumidor adopte este tipo de compra.The literature has extensively analysed the factors affecting the adoption of this shopping channel by consumers. However, literature has not deepened in the same way on the value propositions that the firm can incorporate into its offerings including mobile phone characteristics as a channel. In order to contribute to marketing literature, we have developed a comprehensive view that addresses the B2C relationship in mobile commerce. In this line, the aim of this study is to determine the value propositions based on mobile technology including the factors involved in the success of mobile commerce from the consumer ‘s point of view. To achieve this purpose, we used secondary information and did an extensive review of the literature to classify different proposition of value in the mobile commerce literature. As a result, this study includes several factors that favour the adoption of mobile commerce from the point of view of consumers and put a special emphasis on the offering of six types of value propositions on which companies interested in mobile selling can articulate their business to make consumers adopt this type of purchase finally.Ministerio de Economía y Competitividad (España) [número de referencia ECO2014-53060-R

Promoción web, innovación y programas de postgrado en e-learning

URL del artículo en la web de la Revista: https://www.upo.es/revistas/index.php/IJERI/article/view/2935This study analyzes the diffusion that the main Spanish universities carry out in their corporate web pages in relation to the e-learning programs, both semi-online and online. The objective is to know if this diffusion takes into account the communication of methodological aspects and trends that could be differentiators of an innovative offer. To this end, the most prestigious Spanish universities (public and private) have been selected, as well as those relevant in the field of e-learning. Subsequently, using the methodology "Counting methods" (Law, Qi and Buhalis, 2010), (translated into Spanish as method of itemization), the websites of each of the 689 programs offered have been analyzed. The research allows identifying the common variables used in the web promotion of all universities, and contrasts the presence of the main trends in e-learning as differentiating elements of a competitive offer.Este estudio analiza la difusión que las principales Universidades españolas realizan en sus páginas webs corporativas en relación a los programas de e-learning, tanto semipresenciales como online. El objetivo es conocer si esta difusión toma en consideración la comunicación de los aspectos metodológicos y de tendencias que podrían ser diferenciadores de una oferta innovadora. Para ello se han seleccionado las Universidades Españolas de mayor prestigio (públicas y privadas), así como aquellas relevantes en el ámbito del e-learning. Posteriormente, utilizando la metodología "Counting methods" (Law, Qi y Buhalis, 2010) (traducido al español como método de contabilización de elementos) se han analizado las webs de cada uno de los 689 programas ofertados. La investigación permite identificar las variables comunes utilizadas en la promoción web de todas las Universidades, y contrasta la presencia de las principales tendencias en e-learning como elementos diferenciadores de una oferta competitiva.Universidad Pablo de Olavid

El camino de la compasión: del autocuidado del estudiante de medicina a la humanización de la atención sanitaria

Entrenar la compasión beneficia (según PID2019-20). Objetivos: 1) seguir usando esta herramienta para humanizar los cuidados sanitarios y disminuir el malestar emocional asociado con el estudio y la práctica de la medicina y; 2) evaluar su eficacia

Efficacy of clozapine versus standard treatment in adult individuals with intellectual disability and treatment-resistant psychosis (CLOZAID): study protocol of a multicenter randomized clinical trial

BackgroundIntellectual disability (ID) affects approximately 1% of the worldwide population and individuals with ID have a higher comorbidity with mental illness, and specifically psychotic disorders. Unfortunately, among individuals with ID, limited research has been conducted since ID individuals are usually excluded from mental illness epidemiological studies and clinical trials. Here we perform a clinical trial to investigate the effectiveness of clozapine in the treatment of resistant psychosis in individuals with ID. The article highlights the complexity of diagnosing and treating psychopathological alterations associated with ID and advocates for more rigorous research in this field.MethodsA Phase IIB, open-label, randomized, multicenter clinical trial (NCT04529226) is currently ongoing to assess the efficacy of oral clozapine in individuals diagnosed with ID and suffering from treatment-resistant psychosis. We aim to recruit one-hundred and fourteen individuals (N=114) with ID and resistant psychosis, who will be randomized to TAU (treatment as usual) and treatment-with-clozapine conditions. As secondary outcomes, changes in other clinical scales (PANSS and SANS) and the improvement in functionality, assessed through changes in the Euro-QoL-5D-5L were assessed. The main outcome variables will be analyzed using generalized linear mixed models (GLMM), assessing the effects of status variable (TAU vs. Clozapine), time, and the interaction between them.DiscussionThe treatment of resistant psychosis among ID individuals must be directed by empirically supported research. CLOZAID clinical trial may provide relevant information about clinical guidelines to optimally treat adults with ID and treatment-resistant psychosis and the benefits and risks of an early use of clozapine in this underrepresented population in clinical trials.Trial registrationClinicaltrials.gov: NCT04529226. EudraCT: 2020-000091-37