573 research outputs found

    Proxies for legal firearm prevalence

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    Product acquisition policies define legal markets. Policy evaluations require data but prevalence data are not always available. We introduce Legal Firearm Prevalence (LFP), a direct behavioral measure based on the population of firearm licensees in Massachusetts, and argue that it can help evaluate firearm sales and usage restrictions. LFP is not directly measurable in most firearm markets, so we test candidate proxies for LFP in several common research designs, finding that firearm acquisitions are the best proxy in every research design tested. We update the classic study of guns and crime by Cook and Ludwig (2006), finding that choosing an invalid proxy can lead to false research conclusions. We recommend systematic collection and reporting of firearm acquisition data to improve firearm research and inform firearm policy

    Inefficiencies in Digital Advertising Markets

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    Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research

    Hybrid Advertising Auctions

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    Several major websites offer hybrid auctions that allow advertisers to bid on a per-impression or a per-click basis. We present the first analysis of this hybrid advertising auction setting. The conventional wisdom is that brand advertisers (e.g. Coca-Cola) will bid per impression, while direct response advertisers (e.g. Amazon.com) will bid per click. We analyze a theoretical model of advertiser bidding to ask whether this conventional wisdom will hold up in practice. We find the opposite in a static game: brand advertisers bid per click, while direct response advertisers bid per impression. In a more realistic repeated game, we find that direct response advertisers bid per click, but brand advertisers may profitably alternate between bidding for clicks and bidding for impressions. The analysis implies that sellers of online advertising (a) may sometimes prefer not to offer advertisers multiple bidding options, (b) should try to ascertain advertisers' types when they do use hybrid auctions, and (c) should consider advertisers' strategic incentives when forming click-through rate expectations in hybrid auction formats

    Hybrid Advertising Auctions

    Get PDF
    Several major websites offer hybrid auctions that allow advertisers to bid on a per-impression or a per-click basis. We present the first analysis of this hybrid advertising auction setting. The conventional wisdom is that brand advertisers (e.g. Coca-Cola) will bid per impression, while direct response advertisers (e.g. Amazon.com) will bid per click. We analyze a theoretical model of advertiser bidding to ask whether this conventional wisdom will hold up in practice. We find the opposite in a static game: brand advertisers bid per click, while direct response advertisers bid per impression. In a more realistic repeated game, we find that direct response advertisers bid per click, but brand advertisers may profitably alternate between bidding for clicks and bidding for impressions. The analysis implies that sellers of online advertising (a) may sometimes prefer not to offer advertisers multiple bidding options, (b) should try to ascertain advertisers' types when they do use hybrid auctions, and (c) should consider advertisers' strategic incentives when forming click-through rate expectations in hybrid auction formats

    Network effects in two-sided markets: why a 50/50 user split is not necessarily revenue optimal

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    Our study applies empirical scrutiny to the network effects of a leading European online dating platform. While one might expect equal gender representation on such a platform to yield the best user experience and the highest revenue per user, our analysis shows that the platform requires only 36.2 % of its user base to be female to maximize revenue, primarily because women exert stronger positive cross-side network effects on men than vice versa; this optimum results in 17.2 % higher sales than a 50/50 split. Intermediaries of two-sided markets can use our model to improve user acquisition strategies

    Optimasi Portofolio Resiko Menggunakan Model Markowitz MVO Dikaitkan dengan Keterbatasan Manusia dalam Memprediksi Masa Depan dalam Perspektif Al-Qur`an

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    Risk portfolio on modern finance has become increasingly technical, requiring the use of sophisticated mathematical tools in both research and practice. Since companies cannot insure themselves completely against risk, as human incompetence in predicting the future precisely that written in Al-Quran surah Luqman verse 34, they have to manage it to yield an optimal portfolio. The objective here is to minimize the variance among all portfolios, or alternatively, to maximize expected return among all portfolios that has at least a certain expected return. Furthermore, this study focuses on optimizing risk portfolio so called Markowitz MVO (Mean-Variance Optimization). Some theoretical frameworks for analysis are arithmetic mean, geometric mean, variance, covariance, linear programming, and quadratic programming. Moreover, finding a minimum variance portfolio produces a convex quadratic programming, that is minimizing the objective function ðð¥with constraintsð ð 𥠥 ðandð´ð¥ = ð. The outcome of this research is the solution of optimal risk portofolio in some investments that could be finished smoothly using MATLAB R2007b software together with its graphic analysis
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