762 research outputs found

    Towards a Butlerian methodology: undoing organizational performativity through anti-narrative research

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    This article explores the methodological possibilities that Butler’s theory of performativity opens up, attempting to ‘translate’ her theoretical ideas into research practice. Specifically, it considers how research on organizational subjectivity premised upon a performative ontology might be undertaken. It asks: What form might a Butler-inspired methodology take? What methodological opportunities might it afford for developing self-reflexive research? What political and ethical problems might it pose for organizational researchers, particularly in relation to the challenges associated with power asymmetries, and the risks attached to ‘fixing’ subjects within the research process? The article outlines and evaluates a method described as ‘anti-narrative’ interviewing, arguing that it constitutes a potentially valuable methodological resource for researchers interested in understanding how and why idealized organizational subjectivities are formed and sustained. It further advances the in-roads that Butler’s writing has made into organization studies, thinking through the methodological and ethical implications of her work for understanding the performative constitution of organizational subjectivities. The aim of the paper is to advocate a research practice premised upon a reflexive undoing of organizational subjectivities and the normative conditions upon which they depend. It concludes by emphasizing the potential benefits and wider implications of a methodologically reflexive undoing of organizational performativity

    Re-storying and visualizing the changing entrepreneurial identities of Bill Gates and Richard Branson.

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    The storytelling in textual and visual re-constructions of Bill Gates and Richard Branson by their organizations produces entrepreneurial identities bound into particular social power-knowledge relations. Our purpose is to examine how these organizations, and their critics, mobilize storytelling in acts of re-storying (enlivening) or re-narrating (branding a monologic) practices using Internet technologies to invite viewers to frame the world of entrepreneurship. We use visual discourse and storytelling methods to analyze how Microsoft and Virgin Group use various kinds of entrepreneurial images and textual narratives to re-narrate and produce particular brands of capitalism. These organizations' scoptic regimes of representation are contested in counter-visualizing and counterstory practices of external stakeholders. We suggest that the image and textual practices of storytelling have changed as both entrepreneurs court philanthropic and social entrepreneur identity markers. Our contribution to entrepreneurial identity is to apply double and multiple narrations, the appropriation of another's narrative words (or images) into another's narrative, and relate such storytelling moves to visuality

    Paradoxes of creativity : examining the creative process through an antenarrative lens

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    Accounts of the creative process tend to be retrospective and implicitly ground the creative act within the person, the mind, the moment, the idea; in doing so, they often miss the larger sociomaterial qualities that can provide us with important insights about the social relationality and playfulness of the creative process. In this article, we examine the creative process through an antenarrative lens that we consider very useful for theorizing the creative process from a cultural and sociomaterial perspective. More specifically, we argue that ‘having an idea’ is a contextualized and embodied process that can be regarded as an antenarrative of the overall creative process. We also discuss how the paradoxical relation between the formative and sudden manifestations of the creative act can be understood through the notion of play

    Reaching across continents : engaging students through virtual collaborations

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    Business schools have the responsibility of preparing students for work in multicultural organizations and global markets. This paper examines a situated learning experience for undergraduates through a virtual collaboration between a UK university and a Brazilian university. This facilitated remote communication using social media and smart devices, allowing students from both institutions to enhance their cross-cultural management competencies. A qualitative approach was used for the research, drawing on the reflections of the tutors from both institutions, and feedback received from students in the UK and Brazil. This paper provides empirical observations regarding the use of this innovative pedagogic approach, generating discussion of the implications for teaching, thus contributing to the literature on international collaborations in cross-cultural management education
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